ORGANIZATIONAL BEHAVIOUR :
Technology Vs Management

By
Dr.K.S.Srinivasa Rao
Assistant Professor (QM & OR)
Nirma Institute of Management
Sarkhej-Gandhinagar Highway, Post: Chandlodia, Via: GOTA,
AHMEDABAD - 382 481.

UNDERTAKING :
I here by declare that the research article titled
"ORGANIZATIONAL BEHAVIOUR: Technology Vs Management"
is of my own and is not sent to any journal / paper for publication so far.
(Dr.K.S.SRINIVASA RAO)

Previously, the Indian Institute of Management (IIM) and Indian Institute of Technology (IIT) are separated at least by location may be due to some norms of the government.   All India Council for Technical Education (AICTE) is giving permissions for the private managements for starting up new technology and management institutes for the last few years generously.  It is the authorized body for this kind of activity as the demand for these courses increases day by day.  It is very easy for a private management to get permission for the Management School if it has a Technology School.  Recently, majority of the IITs are opening their Management Departments.

I would like to classify these schools into following:

Category I:
both Technology and Management schools are autonomous but controlled
by government

Category II:
both Technology and Management schools are affiliated to University

Category III:
Technology school is affiliated to University but Management school
is self-financed & autonomous

In Category I, majority of IITs, which also offers Management Programmes, will come and the rules and regulations are as per the government, I think there won't be much OB problems. 

In Category II, since both the schools are affiliated normally to the same university, the rules and regulations are same as per that university; in general, I think there won't be much OB problems in this case also.  Even if problems are there, they are of the same kind for the employees of both the Technology and Management schools.

I would like to analyse the Category III, where there are some different organization behavioural problems.   The first and foremost issue is courses.  The courses will be designed and developed by the university in case of Technology School and by chance if the examination paper is not as per the instruction, faculty can through a blame on university.  Where as in case of Management School, the in-house faculty has to develop it by using all their expertise in the field.   Though they up to date it on every year, still there is a possibility of criticism from students as well as committee of AICTE as and when they visit.  The second issue is conduct of examinations.  In case of Technology School, the faculty will get some remuneration for setting the papers, invigilating the examination and valuing the scripts.  Where as in case of Management School, it will be the responsibility of the faculty.  The faculty who is teaching a core paper may have to value around 60 scripts and a faculty who is teaching a specialization may value 10 to 15 scripts depending upon the demand for the specialization.  The third issue is holidays.  In case of Technology School, the faculty gets the holidays as per the university and where as in case of Management School, it depends up on the director of the school.  When I have gone to one of the top Management Schools for a faculty interview four years back, the director was sitting with a red tilak on his forehead and said proudly that today is a working day inspite of "Holi" and our students celebrate the festival in the morning and they attend the classes as usual.  The fourth issue is pay packet.  In case of Technology School, the faculty gets the salary as per the university and where as in case of Management School, some schools are following a standard pay scale where as the in other schools, it depends up on the director of the school.  Initially, it may be very attractive for a faculty to join such schools, but on long run the faculty finds the growth is not at that rate of the beginning.  The fifth issue is Faculty Development.  In case of Technology School, the faculty may be busy with their teaching load or in some cases they may not be so interested, where as in case of Management School, this will become a part of their annual appraisal.  So, the entire faculty will be in the race, but in majority of the cases, director of the Management School will show a lot of discrimination.  In one institute, when a faculty who got acceptance of research paper in an international conference for presentation, which is to be held abroad, the director of the institute discouraged the faculty by saying that the faculty has just joined and these kind of opportunities will be given to only senior faculty.  Interestingly, no senior faculty of that institute was got a similar opportunity, so far.

In a class, we teach to the students about Marketing - Sales - After Sales Service but in reality majority of the Management Schools in Category III, are not practicing them.  Some schools are giving transport, medical, LTC etc. to attract the faculty.   Retaining the faculty is becoming a major problem now-a-days.  One of the reasons is the management of the institute is not bothering much about it and there may be a feel that they may get an alternative.  They are spending lots of money just for an advertisement for the faculty and spending huge amount for the interview process where as they are not showing much facilities to retain the faculty.  I have seen a director of a Management School who is saying that he is sponsoring tea to his faculty twice in a day, which no institute in India is doing.  Can you expect any other thing from such a kind of person?

Finally, I would like to advise to the management of these category institutes, to look into the problem and take care about their employees.  I am very happy to know that some institutes are providing car loans to faculty in which the management is also contributing. Though, in industry downsize is going on it is because of technology.  But, in case of educational institutes, getting a good faculty is becoming a problem and once you may spend lots of money you have to train and retain them.  The good will of any institute depends on the faculty of that institute. 

ABOUT THE AUTHOR :
 Dr.K.S.SRINIVASA RAO has done his M.Sc., M.Phil. and Ph.D. in STATISTICS from
Andhra University, Visakhapatnam. He is working as an Assistant Professor in Nirma Institute of Management, Ahmedabad for the last three years. His areas of interest are Quantitative Management & Operations Research. He worked as an Assistant Professor (Sr.Scale-UGC) in College of Management Studies, GITAM, Visakhapatnam. He has seven years of experience in teaching Quantitative Techniques for Management, Computers and Information Systems, Research Methodology for Management and Operations Research for M.B.A. Programme.  He worked as a Research Analyst for three projects in ORG, New Delhi.  He got SRF from CSIR during 1990-92.
He had been selected for Visiting Associateship by UGC in Computers and visited Indian Institute of Management, Ahmedabad in 1998.  He was a student counsellor for COMPUTERS AND INFORMATION SYSTEMS at the local centre of Indira Gandhi National Open University, Visakhapatnam.
He was participated in two orientation courses and two refresher courses conducted by Academic Staff college, Andhra University, Visakhapatnam.  He was invited as a Resource Person in the Orientation Program in Computers conducted by Academic Staff college, Andhra University, Visakhapatnam. He has five publications in reputed national journals like SANKHYA, Indian Journal of REGIONAL STUDIES, Journal of PURE & APPLIED MATHEMATICS, SANKALPA etc. and he has presented research papers in three International and four National Conferences
.

Dr.K.S.Srinivasa Rao
Assistant Professor (QM & OR)
Nirma Institute of Management
Sarkhej-Gandhinagar Highway, Post: Chandlodia, Via: GOTA, AHMEDABAD - 382 481.
Tel: 91-79-3741900, 3741902, 3741908, 3741909
FAX: 91-79-3741916 Tel: 079-6840005 (Res.)
E-mail :
srinirao35@yahoo.com

Source : E-mail

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