Consumer Protection for Women against Unfair Business Practices of Fitness Centers on Weight Reduction


By

K. Navarathinam
B.E., MBA, M.Phil, (Ph.D)
Faculty - Marketing
Praba Karthikeyan
MBA, M.Phil
Faculty - Marketing
R.L. Institute of Management Studies
Madurai
 


Introduction:

In olden days every women use to have a healthy diet with high nutritional value. Their daily routine work at home itself gives physical exercises to their body. So, they were in good health those days without the need for any additional exercises. Today as most of the women were working women, a part of their daily work at home has been done by the servants. Moreover, in spite of the development of science and technology they enjoy the benefits of grinder, mixer-grinder, gas stoves, washing machines etc. which makes their work easier and faster without giving any physical strain to their body.

Due to the change in lifestyle, today most of the women consume unhealthy foods like fast food, junk foods and sweets and foods which lack nutritional value. So, present women have more chances becoming obese and putting up weight easily. So they are in need of going to gym and health clubs in order to give physical exercises to their physique and to maintain a good health. So, gym attendance has become an important part of many consumers' lives.

Today most of the people think that the gym was more focused on making money than helping members. We find that today the fitness center advertisements are tend to be overstated with "prohibitive clauses hidden deep in the agreement, making cancelling or amending the contract impossible afterward". Most of the fitness centers are providing weight loss pills to the customers for immediate weight reduction.  A weight loss pill not only reduces the weight but also affects the health.

Not everyone benefits equally on joining the fitness center. There is tremendous variation in individual response to training; where some people will see a decrease in weight within three months after joining the fitness center, whereas some people will see a decrease in weight after three months from joining the fitness center, whereas some people will never get any change in their weight on going to the fitness center.  

Objectives of the study:

1. To study the factors motivating the women consumers to visit the fitness centers.
2. To analyze the factors influencing women consumers to visit the fitness centers.
3. To find out the rate of unfair business practices of the fitness centers.

Hypothesis:

Null hypothesis (H0):

1. The business practices of the fitness centers are unfair.
2. Most of the women consumers are going to the fitness centers for the purpose of weight reduction.

Research Design:

The primary objective of the study is to understand the rate of unfair business practices of the fitness centers. The secondary objective is to study and analyze the factors motivating women consumers to visit the fitness centers. Descriptive research design is most suitable for the study. In this study the researcher has adopted convenience sampling method. The sample size for the study was taken as 50. Population of the study includes all the consumers who are visiting the fitness centers in Madurai city.

Sources of Data collection:

The research consists of the application of both primary and secondary data. Primary data was collected by administering questionnaire cum interview schedules. The secondary data was collected through websites and from various journals and magazines. The collected data was analyzed by using the following statistical tools:

1. Ranking method
2. Weighted average
3. Simple average
4. Percentage analysis

Analysis of Data:

Ranking Method

1. Rank the following factors which motivated you to go to the fitness center.

* Weight reduction
* To maintain good health
* Motivation from friends/family members
* Doctors advice
* To maintain BMI

Motivating factors

1

2

3

4

5

Sigma
fx

No. Of Respondents

Mean

Rank

Weight reduction

12

13

11

10

4

169

50

3.38

I

To maintain good health

10

8

15

10

7

154

50

3.08

III

Motivation from friends/family members

-

-

16     

30

4

124

50

2.48

IV

Doctors advice

9

15

17   

3

6

168

50

3.36

II

To maintain BMI

-

-

15

10

25

90

50

1.8

V


Factors which motivated most of the people to go to the fitness center:

Rank

   1

  2

  3

  4

  5

Value(x )

   5

  4

  3

  2

  1


As the motivating factor Weight reduction receives the First rank with a mean value of 3.38, the researcher accepts the null hypothesis that most of the women consumers are going to the fitness centers for the purpose of weight reduction.

2. Rank the problems faced by you in the fitness center.

* Lack of guidance
* Limited number of fitness equipments in the gym
* Equipments are not well-maintained
* Inconvenient Timings
* Power shortages

Problems

1

2          

3    

4

5    

Sigma fx

No. Of
Respondents

Mean

Rank

Lack of guidance

30

-

-

10

10

180

50

3.6

III

Limited number of fitness equipments in the gym

27

10

13

-

-

214

50

4.28

I

Equipments are not well-maintained

15

7

2

20

6

155

50

3.1

IV

Inconvenient Timings

13

19

9

8

1

185

50

3.7

II

Power shortages

-

-    

22    

18

10

112

50

2.24

V


Leading problems faced in the fitness center:

Rank

 1

  2

 3

 4

 5

Value( x)

 5

  4

 3

 2

 1


 

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Source: E-mail December 14, 2010

          

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