A Study on Marketing of Distribution of Essential Commodities in Madurai District


By

Dr. N. Subburaj
Professor
Department of Management Studies
St. Michael College of Engg. & Tech
KalayarKoil, Sivagangai-630551
 


1 INTRODCTION

The concept of public Distribution System in India has some specific connotations. It is not a system of distribution under public ownership as is the case in many of the socialist countries. It is also not an independent system of Consumer Co-operatives of the type found in the Scandinavian Countries. The supply of essential commodities through the public distribution system has a stabilizing effect on market prices. By ensuring supplies at controlled prices on a regular basis, the public distribution system acts as an anti-inflationary measure. Over the years, it has become a basic feature of the Government's food policy.

Distribution of essential commodities on family cards has been in vogue in Tamil Nadu since 1964. Through Public Distribution System namely wheat, rice, sugar, imported edible oils, kerosene and soft-coke. During the year 1978, the Government took a policy decision to open a village shop in every revenue village to distribute essential commodities.

The Government's main concerns, now is to identify the consumer groups on which the PDS should be targeted. In states like Tamil Nadu and Kerala, PDS user account for about 10 per cent of the State's population. It will difficult for the central Government to impose its policy on the States. The policy of selective and together and PDS creates situation in its implementation. It is therefore the right time to study the operational aspects of the new policy and to come up with pragmatic strategies for its success. The Tamil Nadu Government in order to effectively check the price rise in the open market operates the Public Distribution System in the entire State and no private dealer is permitted into the Public Distribution System.

In Madurai District, there are 10 taluks and almost all of them depend mainly, on essential commodities like rice, wheat, sugar and kerosene supplied by the fair price shops. Anti-effective functioning of the fair price shops would help the deprived classes in availing of the essential commodities. The present effort is an evaluative attempt of this aspect.

2. SCOPE OF THE STUDY

This study is undertaken by the researcher to highlight the quantity of supply, issue prices of essential commodities and stock of food grain under public distribution system in Madurai District.

3. OBJECTIVES OF THE STUDY

1. To study the quantity of supply of essential commodities under PDS.
2. To observe the issue prices of essential commodities under PDS.
3. To analyze the stock of food grains under PDS.

4. METHODOLOGY

This study is based on empirical survey method. It is a blend of both descriptive and analytical methods of study.  The secondary data have been collected from the books, Journals, newspapers, co-operative department annual reports and so on.

5. RESULTS AND DISCUSSION

The present study has been analyzed the management of public distribution system and it has been mainly focused in the secondary data recording the quantity of supply, issue prices of essential commodities and stock of food grain in Madurai District of Tamil Nadu.

5.1 Supply of Essential Commodities in Madurai District

The essential commodities like Rice, Wheat, Sugar, Sooji, Maida, Kerosene and Palmolin Oil are supplied through the fair price shops to the poor people under public distribution system.  The quantities of supply of essential commodities are distributed through fair price shops under public distribution system in Madurai district is presents in Table 1.

TABLE 1

Quantity of Supply of Essential Goods through Public Distribution System in Madurai District 2001-02 to 2009-10
                                                                                                                                                                   
(in Nos.)

Sl.No.

Commodity

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

2007-08

2008-09

2009-10

1.

Rice

77758.96

101083.03

58845.11

85349

92648.18

96614.82

100970.31

104486.00

73154.28

2.

Wheat

10923.94

11724.18

10457.80

10747.23

6082.31

6402.83

6675.24

3540.72

65.60

3.

Sugar

16538.45

16477.03

16412.21

17570.10

17000.12

17141.23

17409.90

12040.92

13332.61

4.

Sooji

29.80

223

126.62

322.51

1178.78

1127.74

347.45

613.98

5.

Maida

19.98

003

10.00

3.9

48.50

579.41

1427.50

909.21

11416.66

6.

Kerosene (in ltr)

2788.48

2766.98

2763.89

2935.50

3090.71

3185.62

3292.38

45734

4863.32

7.

Palmoelin Oil

2476.08

74.38

473.65

27.34

460.71

40.93

Source: District Supplies Office, Madurai, 2009-10.

From the Table 1 it is clear that there is increasing trend in the quantity of commodities are supplied under public distribution system in Madurai district during the year 2001-02 the quantity of rice supplied in 77758.96 tonnes and it was increased to 101083.03 tonnes, 100970.31 tonnes and 104486.0 tonnes during the years 2002-03, 2007-08 and 2008-09 respectively.  Similarly the supply of essential commodities under public distribution system were in increasing trend in Madurai district.
 

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Source: E-mail December 14, 2010

          

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