A Case Study on contribution done by Patel Community in the field of education in Gujarat


By

Sneha Dave
Lecturer
LDRP-ITR
 


Introduction

It is said for the GOD it is said in Sanskrit, "Atra, Tatra, Sarvatra" it is also called nowadays for  the "Patel" community. It  is one of the community for whom we cannot say that this business cannot be done by patels, whether it is the selling of routine products or running a chain of fast-food and restaurants. They are in transport, malls, and medicines everywhere. They have focused also on the education and they are doing pretty well. The education that they have started providing in the rural areas at very nominal cost. The community is having the huge acres of land and it gets crop like tobacco, peanuts, wheat, cotton, vegetables and fruits etc. They earn a huge amount on the crops. Most of the patels belongs to Kheda district, where the land and rain is good. The trend of going abroad has started in the early 90's. The people are found almost in each states and each countries. They have higher presence in USA, Australia, Canada, Africa.

The Patel community is very hardworking, living simple and having the attitude to help others. It is said that if one person from this community goes abroad, it brings another hundred families. They are ready to spend the amount on the fields like medical, bio technology etc.

Here, we are going to talk about some people and their contribution in the field of education in Gujarat.

The Patel Community

The community is called very much hardworking. They have acres of land and some animals. They do the cropping by them and their ladies help in taking care of farm and animals. The women's go to dairies to fill them to the dairies. Slowly and gradually in order to generate higher income they have come to cities. Many of them used to worship Pramukh Swami and Santaram Maharaj , who do the work of spreading spirituality and education. Taking the inspiration from them people have gone abroad to earn and  settling there. The females who are expert in preparing papad, pickals, mathiyas and it is exported. They opened  grocessory stores in countries like US, UK, Canada, Australia and keep every products which every Indian prefer. The community is divided in three parts- Kadva Patel, Lewa Patel and Chaudhary Patel. They call their own self as " patidars."

Some Giants in the field of education in Gujarat

1. Dr. Karsanbhai Patel
2. Late M.M.Patel

Lets discuss about them  one by one, that how they have started their career and how they have reached to a great position in short span of time.

1. Dr. Karsanbhai Patel – NIRMA

Born in 1945, in a farmer family, at rupper, near  Mehsana, Karasanbhai was having a good vision. At the age of 21, he completed B.Sc( Chemistry) , and worked as a lab technician, first in the New Cotton Mills, Ahmadabad, of the Lalbhai group and then at the Geology and Mining Department of the state Government.

It was in 1969 that Dr. Karsanbhai Patel started Nirma and went on to create a whole new segment in the Indian domestic detergent market. During that time the domestic detergent market only had the premium segment and there were very few companies, mainly the MNCs, which were into this business.

Karsanbhai Patel used to make detergent powder in the backyard of his house in Ahmedabad and then carry out door to door selling of his hand made product.  Karsanbhai Patel had good knowledge of chemicals and he came up with Nirma detergent which was a result of innovative combination of the important ingredients. Indigenous method was used, and also the detergent was more environments friendly. He gave a money back guarantee with every pack that was sold. Karsanbhai Patel managed to offer his detergent powder for Rs. 3 per kg when the cheapest detergent at that time was Rs.13 per kg and so he was able to successfully target the middle and lower middle income segment. Nirma became a huge success and all this was a result of Karsanbhai Patel's entrepreneurial skills. Consumers now had a quality detergent powder, having an affordable price tag.

After three years, Karsanbhai felt confident enough to quit his job. Later he said, "The lack of any such precedent in my family made the venture fought with fear of failure. But farmers from North Gujarat are known for their spirit of enterprise." Karsanbhai set up shop at small workshop in an Ahmedabad suburb. The Nirma brand quickly established itself in Gujarat and Maharashtra.

The process of detergent production was labor intensive and this gave employment to a large number of people. Nirma focused on cost reduction strategies to make a place for itself in the market. Nirma has always been known for offering quality products at affordable prices and thus creating good value for the consumer's money. 

In the 1980s Nirma moved ahead of Surf, a detergent by HLL, to capture a large market share. Later, Nirma successfully entered in the premium segment of soaps and detergents. Nirma went on to become the largest detergent and the second largest soap company in India.

In 1990, the Federation of Association of Small Scale Industries of India (FASII), New Delhi, awarded him the 'Udyog Ratna' award. The Gujarat Chamber of Commerce felicitated him as an 'Outstanding Industrialist of the Eighties'. He has served twice as Chairman of the Development Council for Oils, Soaps and Detergents.

Nirma adopted backward integration strategy for the regular supply of raw materials, 90 % of which they manufacture themselves. Nirma also gave due importance to modernization, expansion and upgradation of the production facilities. The company also made sure that it uses the latest technology and infrastructure.

After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps Nirma bath and Nirma beauty soap, and premium detergent Super Nirma detergent. Ventures into shampoo and toothpaste were not as successful, but the edible salt Shudh is doing well. Nirma beauty soap is one of the leading toilet soaps, behind Lifebuoy and Lux. Overall Nirma has a 20% market share in soap cakes and about 35% in detergents. Nirma also has successful operations in neighboring countries.

In 2001, Karsanbhai was awarded an honorary doctorate by Florida Atlantic University, recognizing his exceptional entrepreneurial and philanthropic accomplishments.

Dr. Karsanbhai Khodidas Patel has been conferred with Padma Shri Award for the year 2010.The award will be formally conferred by the President of India Mrs. Pratibha Patil.

As far as Corporate social responsibility (CSR) is concerned, Nirma has made some good efforts by starting Nirma Education & Research Foundation (NERF) in the year 1994 for the purpose of running various educational institutes. Nirma has also set up Nirma labs , which prepares aspiring entrepreneurs to effectively face the different business challenges. Nirma also runs Nirma Memorial Trust ,Nirma Foundation and Chanasma Ruppur Gram Vikas Trust as a part of their effort as a socially responsible corporate citizen.

Contribution in field of education.

In 1995, Karsanbhai started the Nirma Institute of Technology in Ahmedabad, which grew into a leading engineering college in Gujarat. An Institute of Management followed, with the entire structure being consolidated under the Nirma University of Science and Technology in 2003, overseen by the Nirma Education and Research Foundation. The Nirma  labs education project, aimed at training and incubating entrepreneurs, was launched in 2004. Karsanbhai's two sons and son-in-law are now at leading positions in the Nirma organization. Rakesh K Patel (MBA) looks after procurement and logistics, Hiren K Patel, chemical engineer and MBA, heads marketing and finance, while Kalpesh Patel is in human resources and Healthcare Industry (Nirlife healthcare).  Today, Nirma is running school, colleges of law, management, engineering and technology and pharmacy. It is having the post graduate and doctoral programs as well as running Faculty Development Programme and Management Development program as well as part time programmes for executives.

As being the entrepreneur, he has not forgotten the responsibility to develop and provide world class education. Rather than students to go outside Gujarat, he has started providing education in Gujarat only with the good placement records and attractive  packages.  As being educator they always provided best teachers from within and outside countries. The teaching methods followed includes case studies, open discussions, presentations.

2. Late Shri M.M.Patel (SAHEB)

It is said, " Do good, be good" or " Kar bhala, Hoga Bhala" – it is the philosophy carried by. Shri M.M.Patel (Saheb) . Born in 1929, at untva, Kadi, he used to go to study at kadi by walk. He has taken the primary schooling till standard 6th from the school at Untva. He passed final with the second rank by appearing in the examination for kadi area. He has also given exam of verdha " KOLVA" by securing second rank. Even after clearing matrix due to physically unfit as a teacher, he studied B.A(Economics) and L.L.B with Gujarat University.

He has started working with Ahmedabad Municipal Corporation(AMC), and later joined Kadi Nagarpalika. He worked as a head for different committees for 15 years. He also started two factories- Ganesh oil and ginning factory and other is Ambica  cotton processing. With the support of people he has opened Kadi Nagrik Sahkari Bank and served the society as chairman or M.D.  When found that medical is necessary opened Bhagyoday Hospital. As being the chairman of the bank he used to give loans to farmers and small vendors. He used manage business, job and working  for society.

Since 1973 to 2000, he has worked with Sarva Vidhyalaya Kelvani Mandal kadi and Gandhinagar as chairman and then as a president. He has started schools in kadi and Gandhinagar, and used to stay that you are taking admission of your child in a school and he comes with post graduate degree. He used to provide 10% fee relaxation as compare to other colleges. He was having a motive to serve education at the lowest cost. With the long vision, Kadi has got the status of university in 2007. He served as a member of fee committee and always demanded lower fees. The university  and connected colleges have always surrendered the management quota.

He was awarded "Anart" award by Government of Gujarat. It is said that no education without kadi. Kadi has become a lovable name for the people of Gandhinagar and kadi. Whether the kid studies at school or college, it is said by kadi only. He also used to think about new projects and get it implemented.

3. The trust of Akhil  Anjana Kelvani Mandal

Shri Akhil Anjana Kelavani Mandal, Gandhinagar was established in the year 1983 with a view to impart girls the best possible education available in Gujarat Shri Akhil Anjana Kelavani Mandal is a highly reputed public trust imparting services in the field of education Total space of the institute by the trust is 32,000 Sq.Mts. The trust is managed by Chaudhary  patels. They have started it with P.T.C. and B.Ed and schools from standard 1 to 12th. After seeing its viability they have stared M.B.A. and M.C.A for girls. They used to manage and support the girls from every place and having a vision to make girls developed and independent.

Analysis

It has been analyzed that  the community of "Patel" take lot of interest in education and it is continuing it. Whether it is Saurashtra or Kutch or Surat or Kadi, or Ahmedabad and Gandhinagar, one can found a school or college run by them. They are not only making it but developing and growing it to state, national and international level. For making education, liberal and reaching at masses, one should be thankful to them.

Conclusion

Patels are called backbone of the education. They provide the money in the bulk as donations. If you want to send kid abroad, within the time span of half an hour you can get amount without the expectations of returns. The field of education make them growing their status and making them united. It plays a huge role in making them educated and sophisticated but by the contribution and efforts made by the community to grow the education standards of people and increasing standards of living.

References

Websites

1. www.en.wikipedia.org/karsanbhai Patel
2. www.gtu.ac.in/colleges
3. www.gujaratuniversity.org.in/brief history

Magazine

Kadi Sarva Vishwavidhyalaya ( 2012, January-February ) volume–I
 


Sneha Dave
Lecturer
LDRP-ITR
 

Source: E-mail May 17, 2012

          

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