M-Commerce and Their Effects / Products & Services


By

Mr. J.Gopi
MBA
Lecturer
Department Of BBA [CA]
AVS College of Arts & Science
Ramalingapuram, Athur Main Road, Salem–636106
 


ABSTRACT:

Significance of Mobile Commerce (M-Commerce) has been reported in the past few years. Extensive use of web enabled wireless devices such as mobile phones, laptops and PDA's facilitate organizations to communicate with their customers, anywhere anytime. Therefore, organizations are adapting M-Commerce frameworks to facilitate customers with information, commerce and entertainment applications through their mobile devices. Due to the emerging M-Commerce technology and complex wireless protocols and applications organizations can gain huge benefits from collaborating with each other to overcome the complexities involved in the adoption of M-Commerce platform.

KEYWORDS: M-COMMERCE, PDA, MOBILE DEVICES.

INTRODUCTION:

Mobile Commerce
, also known as M-Commerce or mCommerce, is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal Digital Assistant (PDA), a smart phone, or other emerging mobile equipment such as desktop mobile devices. Mobile Commerce has been defined as follows:

"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device."

PRODUCTS AND SERVICES AVAILABLE:

1. MOBILE TICKETING

Tickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their phones at the venue.

2. CONTENT PURCHASE AND DELIVERY

Currently, mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones. The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.

3. LOCATION-BASED SERVICES
The location of the mobile phone user is an important piece of information used during mobile commerce transactions. Knowing the location of the user allows for location-based services such as

* Local discount offers
* Local weather
* Tracking and monitoring of people

4. INFORMATION SERVICES

A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include:

* News
* Stock quotes
* Sports scores

5. MOBILE BANKING

Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money. This service is often referred to as Mobile Banking or M-Banking.

6. AUCTIONS

Over the past three years mobile reverse auction solutions have grown in popularity. Unlike traditional auctions, the reverse auction (or low-bid auction) bills the consumer's phone each time they place a bid.

7. MOBILE BROWSING

Using a mobile browser—a World Wide Web browser on a mobile device—customers can shop online without having to be at their personal computer.

8. MOBILE PURCHASE

Catalog merchants can accept orders from customers electronically, via the customer's mobile device. In some cases, the merchant may even deliver the catalog electronically, rather than mailing a paper catalog to the customer. Some merchants provide mobile websites that are customized for the smaller screen and limited user interface of a mobile device.

PAYMENT METHODS

Consumers can use many forms of payment in mobile commerce, including:

* Premium-rate telephone numbers', which apply charges to the consumer's long-distance bill.
* Charges added to the consumer's mobile telephone bill, including deductions to pre-paid calling plans.
* Credit cards

EFFECTS OF COM

This section identifies and evaluates the effects of the organizational collaboration in the context of M-Commerce applications.

The collaboration as outlined above can have the following advantages for organizations. Table 1 outlines the effects (advantages) organizations can realize and table 2 outlines the effects that such collaboration can have for customers.

Effect

Description

Profitability

Collaborative organizational M-Commerce can increase organizations profitability by increasing the number of customers through improved customer care and enhanced services.

Productivity

As more resources are available in collaborative environment, productivity of the organizations can be increased. For example, if more human resources are pooled together, it results in increased output created (in terms of products).

Knowledge Creation

As knowledge creation is one of the effects of collaboration. Collaborative M-Commerce can also create new knowledge in organizations relating to complex M-Commerce technologies.

Customer Satisfaction

As organizations collaborate to address customer issues related to M-Commerce applications, this ensures better customer services and care, which ultimately results in better customer satisfaction.


Effects

Description

Improved Services

Collaborative organizational M-Commerce provides fast efficient services with increased usability and security to the customers.

Improved Customer Care

Enhanced M-Commerce applications provide customers with location based information such as shopping center or restaurant near to the customer location.

Improved Pricing

Collaboration results in decrease of the overall cost for the implementation of the M-Commerce applications. For example, it will cost less for a business organization if it collaborates with mobile service provider for the launch of its business portal. This will result in offering content to the customers in lower rates.

Improved Knowledge

Better information services and lower access rates will yield to improved customer knowledge.


CONCLUSION:

During the last decade a trend toward the adoption of e-commerce applications has been observed. Consequently, such applications will become an essential part of any organization. Moreover, e-commerce is used to increase organizational profitability and customer satisfaction. M-Commerce is relatively a new concept which is being used by many organizations. In contrast to e-commerce, M-Commerce ensures the internet accessibility anytime, anywhere on mobile devices.

In addition, we have highlighted the significant effects that can be attained from organizational and customer perspectives. Therefore, the need for collaborating organizational resources for M-Commerce applications arises. Despite the more resource-demanding nature of M-Commerce, it will become a priority for most organizations.

REFERENCES:

1. Sarkis, J. and R. P. Sundarraj 2002. Evolution of Brokering; Paradigms in
E-Commerce Enabled Manufacturing: International Journal of Production      Economics , 75: 21-31.
2. Thuraisingham, B. and A. Gupta 2002. Collaborative Commerce and Knowledge
Management: Knowledge and Process Management, 9(1): 45-53
 


Mr. J.Gopi
MBA
Lecturer
Department Of BBA [CA]
AVS College of Arts & Science
Ramalingapuram, Athur Main Road, Salem–636106
 

Source: E-mail June 14, 2012

          

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