Emerging Trends in HRM and the Human Resource Manager's Role


P.Jerlin Rupa
Asst. Professor & Head
Department of Business Administration
Arul Anandar College


The management has to recognize the important role of Human Resource Department in order to successfully steer organizations towards profitability. It is necessary for the management to invest considerable time and amount, to learn the changing scenario of the HR department in the 21st century. In order to survive the competition and be in the race, HR department should consciously update itself with the transformation in HR and be aware of the HR issues cropping up. With high attrition rates, poaching strategies of competitors, there is a huge shortage of skilled employees and hence, a company's HR activities play a vital role in combating this crisis. Suitable HR policies that would lead to the achievement of the Organization as well as the individual's goals should be formulated. HR managers have to manage all the challenges that they would face from recruiting employees, to training them, and then developing strategies for retaining them and building up an effective career management system for them. Just taking care of employees would not be enough; new HR initiatives should also focus on the quality needs, customer-orientation, productivity and stress, team work and leadership building. This book is divided into two sections that throw light on the emerging HR trends and discusses HR issues in various industries like financial services, IT, Power, Healthcare, to name a few. This book should be valuable for practicing HR managers of every organization and also for those who have a significant interest in the area of Human Resource Management, to realize the growing importance of human resources and understand the need to build up effective HR strategies to combat HR issues arising in the 21st century

Trends Affecting HR and the Workplace

1. Rise in healthcare costs
2. Focus on domestic security
3. Use of technology to communicate
4. Complexity of legal compliance
5. Use of technology to perform HR functions
6. Focus on global security
7. Preparing for next wave of retirement (i.e., labor shortage)
8. Use and development of e-learning
9. Exploring of  jobs to developing countries
10. Changing definition of family

Source:  SHRM 2004-2005 Workplace Forecast Survey

The affect of 21st century trends

– Competition
– Growth or Decline
– Profitability
– Labor Availability
– Diversity
– Liability

The Role of HR in OrganizationsBoosting Productivity

* Preparing the Organization for Change
* Building Employee Commitment and Morale
* Involvement in Determining and Implementing the Strategic Direction of the Organization

Trends for HR in the 21st Century

* Becoming the employer of choice
* Winning the war for talent
* Contributing to the organization as a strategic business partner
* Cultivating leadership through e-learning and development
* Recognizing the workforce as a profit center
* Thinking globally while complying locally
* Incorporating flexibility and adaptability into the organization
* Embracing technology as the underlying facilitator

Competencies for 21st Century HR Professionals

* Developing Effective Reward and Recognition Systems
* Creating and Becoming Transformational Leaders
* Engaging the Workforce in Continuous Change and Innovation
* Collaborating in Resolving of  Strategic Problems
* Partnering with Community Groups and Business Organizations
* Encouraging Real Employee Involvement
* Coaching and Counseling Individuals and High Performance Teams
* Empowering and Facilitating Learning, Change, and Decision-making
* Creating the "Learning" Organization
* Designing Organizations, Processes, and Performance Systems
* Keeping Up-to-Date on Technological Advances in HR Applications
* Maintaining a Global Business Perspective

Thus, the job of personnel managers will become more difficult and challenging in future. They will have to be experts in behavioral sciences. They will play a creative and development role. They will thus have play a creative and development role. They will have to acquire new skills, values, attitudes to discharge their new responsibilities successfully.


"I never predict. I just look out the window and see what is visible – but not yet seen" (Peter Drucker)

Trends in Human resource management have changed the way we work, as organizations are more depended on HRM to increase the success ratio in today's competitive global environment.



P.Jerlin Rupa
Asst. Professor & Head
Department of Business Administration
Arul Anandar College

Source: E-mail October 5, 2012


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