The information given in the article is purely the opinion of the Author based on his experience and not related to the
Organisation with which he is associated currently.
In India, Education has become a Business
and comes under the Service Sector. B-Schools in India are in a Transition Phase and facing so many issues and challenges, due to the Reforms that are happening in Education System in a slow pace [Ref: K.S. SrinivasaRao, Dec.
2007; K.S. SrinivasaRao, Apr. 2008].
It is the Business Strategy of the Government for any Business to grow first by allowing the players to initiate the play without much rules of the game. Once Business gives good
"yield", automatically more players will be there in the Field. Then Government will define Norms or revise the Norms in order to "control" the Business. Meanwhile, some people will take the
advantage of the system and also some people may face difficulties[Ref: K.S. SrinivasaRao and Chowdari Prasad, Feb. 2005;K.S. SrinivasaRao and Chowdari Prasad, Dec. 2007].
In India, B-Schools started with an objective to
supply trained persons to the Industry with good Managerial Skills. This reduces the burden of giving Training to the Employee by the Corporate, once they select the candidates. This objective was not fulfilled when
Universities offering having their MBA Programs in a Lecture mode Pedagogy. Universities offer the MBA Program with a low fee. IIMs have introduced the PGDM Programs and met the objective by changing the Pedagogy to
Case Study and we should remember and salute the Faculty who have developed cases by studying the practical situations. Still you can find these classical cases in the course Material of IIMs [Ref: K.S. SrinivasaRao, May
When demand was created to the PGDM Programs as it gave good placements to the students over MBA Program, majority of the Colleges have started the PGDM Programs without understanding the objective of the
Program. Faculty in some Management Colleges gives the Case Study as a time adjustment in case the Faculty have not prepared for the class or it was an extra class for them. The student group spends time to read the 3-4
page case in the given schedule and that covers the time of the class. Whereas, the Faculty from IIMs, informs the cases in the Course Schedule well in advance the students will work on the Case in Groups a week ahead
and while presenting the case, the Faculty takes inputs on the student learning and draws conclusions by adding his/her experience sharing [Ref: K.S. SrinivasaRao, Sept. 2012;K.S. SrinivasaRao, Oct. 2012].
If the subjects
are taught with pedagogy of a mix of Lecture Method, Case Study, Student Presentation, Group Discussions, etc., it creates interest among the students and the learning will be registered in the minds of the students. In fact,
it is the creativity of the faculty how to use the combination of the pedagogy to make the subject interesting to the Students [K.S. SrinivasaRao, Apr. 2004].
When the number of B-Schools became more like a Mushroom growth,
each of the Institutions are looking for the immediate returns by missing the objective of the Program totally. Once can find a Management College in a Flat of an Apartment in some cities, like some high schools without a
playground.Such Colleges wants to charge the fee at par with Good Management Institutions, without understanding actual requirements for a B-School. Some Institutions are running with a batch size of 20-30 whereas the
intake capacity may be for 60 to 120 [Ref: M.M. Rao and K.S. SrinivasaRao, Apr. 1998; K.S. SrinivasaRao, Oct. 2004].
Even though, Placements are the end result of the PGDM Program, it should happen in step-wise but
not just working on the last few months exclusively on Placements in the form of Industry Interaction and Soft Skills Training. One can understand that how many Institutions are working from Induction cum Orientation day to
Convocation, how the PersonalityDevelopment Program can be taken into curriculum so thatone can develop the "six-pack" during the Program, rather using "steroids" to inflate the situation at the flag end. IIMs initiated the
model of "Cohort Placements" to reduce the pressure of Placements [K.S. SrinivasaRao, Jan. 2002].
In order to regulate the Management Education along with other Technical Education, Government has introduced AICTE, but
finally it's the people inside the house to maintain the standards. People have seen what AICTE was in 10 to 15 years back.AICTE is a Regulatory Body but not "Controlling Authority", just like RBI for Banks. How
many Chit Fund Companies / Cooperative Banks were closed their shops without any notice to the customers and what was the Role of RBI? Now, Government is giving permission to any Registered Company to Open a Bank, if it satisfies
some Norms.Does it mean that we don't have sufficient Banks to cater the requirements of the people in India? [K.S. SrinivasaRao, Dec. 2003;K.S. SrinivasaRao and Chowdari Prasad, 2006].
Few years back, when a Beautiful Lady
came as "Extra Commentator" in Cricket, people were raised their eyebrows on her involvement. When so many Celebrities and Industrialists were involved in IPL, nobody can smell it that something happens, inspite of our
earlier experiences? When Satellites are covering entire world and giving pictures inch to inch, why can't we smell a big Politician grabbing the Land and why should we take so many years to establish? When a Politician son
pumps money into various Business Units, why can't the Stock Market Barometers track them and caution us? Why government allows them to play? So, it's a Game Theory of Operations Research and everybody wants win-win situation[Ref:
K.S. SrinivasaRao and Chowdari Prasad, Dec. 2007].
Majority of the Indian B-Schools started using the B-School Ranking Reports as a marketing strategy rather working for the improvement on the parameters in true sense.
If in a survey, any B-school gets a good Rank, it will announce that they have done a great work and hence the result. But the same school get a lower Rank, they comment that the Survey was not done professionally and the other
B-Schools which got better Ranks have managed the Agency!!! One the other hand, we should appreciate some of the B-Schools that are really reviewing the situation by doing a brainstorming session and earmarking the next year
on those items which they have to improve[Ref: K.S. SrinivasaRao and Chowdari Prasad, Jan-July2005].
B-Schools in India will have another phobia i.e. regarding the Tuition Fee and one Institute compares another and try to
fix their Fees. This comparison is only is fixing the Fee but not in giving the Facilities like the other Institutions. Management of the Institutions should differentiate what are the Institutional strengths and what
are the market driven factors for making better placements. In case of slump in Economy, how many Institutions are ready to reduce the Fee?[Brijesh Singh and K.S. SrinivasaRao, Oct. 2009]
AICTE, being a Regulatory
Body, should see the practicality and accordingly they should change their policies. Police Stations are the best examples where they want to show that they are people friendly and this was indicated by making the change of
the colour of the buildings from Red to Blue. Is there anyone who will not appreciate AICTE for its e-Governance by introducing the submissions using their Web Portal Technology? From year 2009 onwards, lot of changes you
might have noticed in the AICTE and its functioning and it's all for the betterment. Because of the technology, it was identified that 11 Institutions have shown the same faculty as their full-time faculty and it came in the
media in year 2010. Shall we appreciate these Institutions and the faculty for the Optimal Utilization of Resources?[Ref: K.S. SrinivasaRao, Jan. 2000].
Difficulties will be there initially for any new System, while it was
introduced and as time proceeds, it will be easy for the people to enjoy the system developed. Mobile, On-line Banking are the examples for such acceptance. When a Committee of RBI announced a technology-based utility
services, people were sceptical about the on-line banking but, today it became the order of the day, inspite of Issues and Challenges in the System [Ref: K.S. SrinivasaRao and Rama Rao, U, Jan-June 1998].
Institutions are finding it easy now over 3-4 years in uploading the information for Renewals in the AICTE Web Portal. Compared to 10-15 years back, today AICTE is functioning better and recently, the present Chairman of AICTE
rightly said in one meeting while addressing the B-School Representatives that it is the joining of two hands, both AICTE and the Institutions, either for good or bad.
If you see NAAC, Certification from NAAC gives any
Institute a good mileage in terms of the Quality of its Programs. But without making it compulsion, how many of the Institutions will go for NAAC? How many are going for renewals of the same? One of the Dean of B-School in
India, always questions the need of a Policeman when automatic Signals are in Place? It is just to control a small group of people who may violate the Rules and not for the majority who follows the Rule!
AICTE is not a
Controlling Authority and as a Regulatory Body, if you apply for Registration or Renewal for the Program, it will screen and sanction the permission or not, under some norms. Don't you find some Colleges in every city offering the
Technical Programs without AICTE approvals? Do you know, some students will join in such courses? If AICTE is like CBI, it should raid and close down all these shops. If it is not doing, is it because of lack of manpower or
any other Reasons?
One should accept that still AICTE is not "completely perfect" by all means but it is "better than yesterday". AICTE is required for the future of the Higher Education, as Foreign
Universities are coming into India in a big way, just like Foreign Banks came to India as a part of Banking Reforms and moderated the Indian Banking SYSTEM. Today, the Public Sector Banks are rated better because they felt the
competition and working differently[Ref:K.S. SrinivasaRao and Chowdari Prasad, Feb. 2004].
It is like NABH norms for the Hospitals where Government is going to bring the Quality in all Hospitals at par with International
Standards in order to attract the Medical Tourism. In the same manner Government would like to inform the public that AICTE Approved Institutions are the quality oriented Institutions. The Institutions which are under
non-compliance of AICTE will criticize the Government on the issues. A day will come and by that time only the Better Quality Institutions will survive [Ref: Varalakshmi, A., Chowdari Prasad and K.S. SrinivasaRao, Mar. 2012].
In future, the Management Institutions will move from "Family Business" to "Professional Business". Currently, some organisations are facing problems in handling different Departments like Engineering, Management, MCA
etc. under the common Rules and Regulations. Initially, the Institutions start with one Department and gets its popularity and then try to expand. In Karnataka, one Institute is maintaining its Autonomy for its Flagship
Program as a separate Institute inspite of having its Private University Status. On the one hand, we have Leaders of Good Management Institutions taken up their three terms (15 years) and on the other hand, we have some
Management Institutions give advertisement every year for its Director post. In some Institutions the power game will be there between the Dean and Director, in case one is having more association with the members of the
Management of the Institute [K.S. SrinivasaRao, Sept. 2002; K.S. SrinivasaRao, Jul-Dec.2003; K.S. SrinivasaRao, May 2010].
The Future of Indian B-Schools may be of huge campuses, different Programs, Qualified Faculty with
lucrative Salaries, Industry orientated Courses, less theory and more practical exposure, more of Technology Teaching than Traditional Teaching, and, better Placements. Already some parts of the Country you can
find such Institutions [K.S. SrinivasaRao, June, 2013; Srikumar and K.S. SrinivasaRao, July 2009].
These Institutions will become later Private Universities in which Management Schools will pay a vital role by having a
tie-up with Foreign Universities in offering different Programs. By that time, we may have to follow AACSB norms of International Standards which are similar in kind of AICTE, but the processing may be still difficult.
In India, as on date, a 25-year old Institute got the approval recently with a struggle of seven years, and one more Institute got it prior to that, but it is not offering a 2-year Master's Program. Few Institutions are at
the verge of getting the AACSB approvals [K.S. SrinivasaRao, Dec. 2003].
Let us hope for the Best for future of the Indian Management Education.
1. Brijesh Singh and K.S. SrinivasaRao, "Pricing
Strategies for Surviving an Economic Slowdown", National Conference on Services Management, DayanandaSagar College of Management and Information Technology, Bangalore, India, 29-30, Oct. 2009
2. K.S. SrinivasaRao, "A
Facelift to Andhra Pradesh, a State in India, through Information Technology", Emerging Role of IT in the Global business Environment, Proceedings of the Second International Conference on Business and Management (ICOBM-II), Edited
by Dr. O.K. Gupta, Tata McGraw-Hill Publishing Company Ltd., New Delhi, Jan. 2000, pp. 87-97
3. K.S. SrinivasaRao, "Student – B-School – Recruiting Company: A Bermuda Triangle", Competing in the New Global Age,
Proceeding of the International Conference of Global Business Development Institute (GBDI), Edited by Prof.P.RamaRamalingam&Prof.KazemDarbandi, Publication of GBDI, Technology & Operations Department, College of Business
Administration, California State Polytechnic University, Pomona, CA 91768, USA, Jan. 2002, pp. 96-106
4. K.S. SrinivasaRao, "ORGANIZATIONAL BEHAVIOUR: Technology Vs. Management",
5. K.S. SrinivasaRao, A Case Study on "CHANGE OF LEADERSHIP – IS IT FOR GOOD OR FOR BAD?", GITAM Journal of Management, Vol.1, NO.2,July-Dec. 2003,
6. K.S. SrinivasaRao, "Is there a place for Indian B-schools in the Global Village? A Review", e-Proceedings of the First AIMS International Conference on Management Scholars in a Global Village: Challenges
and Opportunities, edited by Dr.Omprakash K. Gupta, Dec. 2003, pp. 33-42
7. K.S. SrinivasaRao, "Public Sector Banks in the 21st
Century: Challenges and Prospects", Proceedings of the First National Conference on Indian Economy under the New Policy Regime: Lessons, Challenges and Prospects, Edited by at Sri SatyaSai Institute of Higher Learning, Prasanthinilayam, 10-12
Dec. 2003, pp. 348-358
8. K.S. SrinivasaRao, "Interest of a Student in a Course and Influence of the Teacher – A Statistical Analysis", Proceedings of the First International Conference on School Education conducted
by Litter Rock Indian School, Brahmavara, Karnataka during 05-08, April2004, pp. 85-95
9. K.S. SrinivasaRao, "Turn the Search Light Inwards",
10. K.S. SrinivasaRao, "Management Challenges for 2008",
http://www.businessweek.com/stories/2007-12-27/management-challenges-for-2008businessweek-busines s-news-stock-market-and-financial-advice, Dec. 2007
11. K.S. SrinivasaRao, "Indian Management Education: Issues and Challenges", the MBA Review, Magazine of ICFAI Press, SPECIAL ISSUE: Management Education, Apr. 2008, pp. 54-56,
12. K.S. SrinivasaRao, "Management Practices in Management Institutes", http://www.indianmba.com/Faculty_Column/FC1000/fc1000.html,May 2009
SrinivasaRao, "Leader and Co-Leader: Saas Vs. Bahu", http://www.indianmba.com/Faculty_Column/FC1162/fc1162.html,May 2010
14. K.S. SrinivasaRao, "Indian B-Schools: A Road Map",
15. K.S. SrinivasaRao, "Indian B-Schools: A Road Map - Balance Sheet", http://www.scribd.com/srinirao35/documents,
16. K.S. SrinivasaRao, "Future of B-Schools in India", Global Management Association. (GMA.)www.linkedin.com, 8thJune, 2013
17. K.S. SrinivasaRao and
Chowdari Prasad, "Can Public Sector Banks compete with Foreign/Private Banks? A Statistical Analysis", The ICFAI Journal of Bank Management, Vol.III, No.1, Feb. 2004, pp. 07-52
18. K.S. SrinivasaRao and Chowdari Prasad, "Indian B-Schools in the Global Context", GITAM Journal of Management,
Jan-July, 2005, pp. 217-227
19. K.S. SrinivasaRao and Chowdari Prasad, "Private Sector Banks in India - A SWOT Analysis", The ICFAI Journal of Bank Management, Feb. 2005, pp. 30-63
20. K.S. SrinivasaRao and
Chowdari Prasad, "Sustainability of Foreign Banks Working in India – A Statistical Analysis", Advances in Research in Business and Finance, 2005, Vol.III, Banking and Insurance, the ICFAI University Press, Hyderabad, 2006
, pp. 84-131
21. K.S. SrinivasaRao and Chowdari Prasad, "Private Equity Funding in India – Issues and Challenges", Proceedings of AIMS-5 International Conference held at ISB, Hyderabad, 26-29, Dec. 2007
22. K.S. SrinivasaRao and Rama Rao, U, "A Note on PUSHPA System", SANKALPA, The Journal for Management Development & Application, Department of
Business Administration, Utkal University, Bhubaneswar, Orissa, Vol.VI, No.1, Jan-June, 1998, pp.115-119
23. M.M. Rao and K.S. SrinivasaRao, "Mismatch between the Objectives and Activities of Computer Schools- A
Survey Report", Press Meet, Hotel Meghalaya, Visakhapatnam, 10th Apr. 1998
24. Srikumar and K.S. SrinivasaRao, "Traditional Learning Vs. e-Learning: A Comparative Study", MTEP-2009 International Conference,
Bangalore, 29-30, July 2009
25. Varalakshmi, A., Chowdari Prasad and K.S. SrinivasaRao, "Lean and Green: A Special Reference to Banking Sector", International Conference, Christ University, Bangalore,
3rd Mar. 2012