Ashok Raina and Doordarshan!

By

Neerav Nagar
Senior Lecturer (Finance)
Aravali Institute of Management
Marwar Bhawan, Polo No. II, Paota, Jodhpur–342 006
(Rajasthan)
 

"India loose its 2^nd wicket. Ashok Raina gets out on 29."

Wondering when did Ashok Raina join Indian cricket team? Ask Doordarshan. This was the news flashed on DD News when India and West Indies were playing their 3^rd ODI at St. Kitts. One thing is for sure that the person responsible for this either hates cricket or is a great fan of Ashok Kumar – cinestar of yesteryears because every kid knows about Team India and its members.

Anyways, let us come to the issue. I am talking about the quality aspect in broadcasting. Though these kind of mistakes occur every now and then on any channel or publication, I was thinking whether, over the years, has anything changed on Doordarshan (DD)?

Not much. Deluge of new channels and innovative technology used by them has forced DD to innovate. Not only has it introduced many channels, there have also been some improvements in the telecast and presentation. Particularly, it's news where we were used to see the map of India with some clouds over it. Now, we have more options. We can also see a world map! It has also managed to attract lot many sponsors now.

Actually, except 'Ramayana', 'Mahabharata', 'He-man', 'Spider-man' and off-course kid's favourite 'Shaktiman', we have not seen anything great on DD. Even the movies which are shown on the weekend have already been shown on other entertainment channels. Also, who can forget every over of 5 balls, whenever a cricket match is telecasted on DD.

So, why are we seeing this laxity? If other channels have dramatically improved themselves, why DD could not? However, it had got some different ideas. It had made compulsory for all the cable operators to show some of its channels. After all, this is not a solution. At least it should think about those people who do not have access to cable connection or DTH service.

All said and done, there is something which I have not seen on DD for last few years i.e. 'Rukavat ke liye khed hai'. Have you? Do let me know.
 

Neerav Nagar
Senior Lecturer (Finance)
Aravali Institute of Management
Marwar Bhawan, Polo No. II, Paota, Jodhpur–342 006
(Rajasthan)
 

Source: E-mail June 6, 2006

Back to Articles 1-99 / Back to Articles 100-199 / 200 onwards / Faculty Column Main Page