Understanding Ratios.....! |
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Let me take an example. Recently one of the newspapers carried this information about the performance of the top 10 companies of India and China last year in terms of sales and
profits:
If we have a look at the absolute numbers of the companies in both the countries, we will arrive at the conclusion that Chinese companies are more efficient. However, by saying this we will be ignoring the fact
that Chinese companies are also having higher turnover (sales) which is contributing to their additional profits.
This is where ratios come to our rescue. In this case, if we find a relationship between the Net Profit and Sales, we can observe that Chinese companies are earning a return of 13.89% [(40/288)*100] on their
sales whereas Indian companies are earning a return of 7.82% on their sales. So, we can interpret that Chinese companies are earning Rs. 13.89 on every Rs. 100 of sales while the corresponding figure for the
Indian companies is only Rs. 7.82. In other words, Chinese companies are incurring a cost of Rs. 86.11 (100-13.89) for Rs. 100 of sales
whereas the corresponding figure for the Indian companies stands at Rs. 92.18. This cost has been incurred with respect to the purchase of raw material, manufacturing, wages and other operating costs.
This also proves that Chinese companies are relatively cost efficient as compared to their Indian counterparts which has been substantiated by various reports mentioning about China's emergence as an
effective low cost destination for manufacturing and services. We have been able to get this insight because of the use of ratios which establish relationship between
two absolute numbers so as to enable us to make meaningful analysis and comparison. There are various other ratios which we can use for our analysis, which are listed here along with their brief interpretation. 1. Liquidity ratios a. Current ratio = Current Assets__ a. Gross Profit ratio = Gross Profit * 100 * Higher Gross Profit ratio indicates lower Cost of Goods sold and vice-versa b. Net Profit ratio = Profit after Tax * 100 Indicates: Indicates: a.
Debt-Equity ratio = Total Debt Indicates:
Indicates: 5. Other ratios Indicates: Indicates:
Indicates: where,
Indicates: |
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Source: E-mail October 13, 2006 |
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