ROLE OF IT IN SERVICES SECTOR


By

K.V. Kannan
M.B.A., M.F.T.
Research Scholar
Erode Arts College
Lecturer, Department of MBA,
K.S.R. College of Arts & Science
K.S.R. Kalvi Nagar,  Thokkavadi (PO), Tiruchengode-637209
E-mail :
kvkannan_1999@yahoo.com
&
Dr. L. Manivannan
M.B.A., Ph.D.
Reader, Department of Corporate Secretaryship
Erode Arts College
Erode
 


Introduction

Information Technology (IT) revolution takes places everywhere. Organisations implementing IT are able to provide better services and thereby able to improve their businesses manifold. In earlier days IT has enormously been used in manufacturing sector regarding product designing and development, product modification etc. Now-a-days the importance of IT has been strongly felt and applied in the services sector.

Application of IT in Hospitals

The hospital management is taking place with the application of IT. Starting from the reception by recording a patient's name, the IT has been used everywhere in an hospital. A patient's record comprising his name, age, sex, disease found, blood group, height, weight, blood pressure level, etc. has been maintained as database in a computer in the hospital. So whenever the patient arrives his previous record can be verified. Similarly when the surgeries take place, the hospitals use computers and specialized software for judgement of diseases/problems and for curing the diseases. For billing purposes also the computers have been used widely in hospitals.

Application of IT in Pharmaceutical Shops

Because of the increase in competition, IT has also been applied in pharmaceutical shops. Whenever any medicine enters the shop, all the information related to the medicine its name, quantity, manufacturing date, expiry date, its content, price and other information can be entered into a computer system. Whenever the sales take place, computerized billing would be provided to the customers. The bill would carry plenty of information for the benefit of customers indicating the name of the medicine, quantities purchased by them, its price, manufacturing and expiry date. Whenever any medicine has been sold the software created would also give indications to the manager/supervisor of a pharmaceutical shop related to the number of quantities sold, number of quantities available in the shop and the computer also warn them regarding the date of expiry.

Application of IT in Educational Institutions

The Government of India has come out with a statement stating that Information Technology (IT) is India's Tomorrow. Hence the educational institutions have to use IT for teaching the childrens. Latest hardware and software can be used and the latest computer languages and packages have to be taught to the students. It is not enough if student of computer science alone has been taught about IT, but also the students of other disciplines have to be taught about IT. Because, the application of IT takes place everywhere.

Application of IT in Share Trading

Gone are the days when stock brokers use to shout at the trading hall of a stock exchange quoting their price. Now-a-days with the help of computer terminal and internet connection, purchasing and selling of share takes place everywhere. A client can look at the transactions taking place through the computers. The volume of the shares traded and the turnover has got consistently improved because of the online share trading.

Application of IT in Banking

Tremendous improvement has taken place in the Indian banking sector because of the IT revolution. All the private and foreign banks have gone for 100 percent computerization. At a rapid fast, the government owned nationalized banks are also improving their number of computerized branches. With the help of computerization, the transaction takes place at a faster rate and the waiting time of a customer in a queue is getting minimized. E Banking is emerging in the Indian banking sector. The banks provide the facility of internet banking, phone and mobile banking with the help of IT. All the branches of a bank are networked. The networking also takes place between two or more branches in order to provide easy accessibility for a customer. The cost incurred on infrastructure, furniture and employees has got decreased because of the application of IT.

Application of IT in Advertising Agencies

'Creativity' is the slogan chanted in Ad Agencies. Creativity involves doing things differently. Things can be done differently with the help of IT. The Ad Agencies use lot of software for creating advertisements. Lot of animations and graphics can be done using IT tools.

Application of IT in Marketing Research Agencies

Marketing Research (MR) agencies involve in lot of research activities starting from research survey on product development till distribution and measurement of customer response. Gone are the days of manual analysis of data. The MR agencies use sophisticated statistical software packages for data analysis and interpretation. Some of the statistical software packages are created by their own for customized problems. Hence, application of IT tools take place in full swing at MR agencies.

Application of IT in Indian Railways

The Indian Railways has the proud of being the 'largest employer'. The application of IT, has provided various benefits for the Indian Railways and its passengers. With the issue of computerized railway tickets, the errors have been minimized. A passenger can book the train ticket from any part of the country. A passenger can also book the train ticket at his convenient place, as the online reservation system has been introduced.

Application of IT in other services sector

Now-a-days the reservation for film shows take place through online ticket booking. The cinema theatres in order to avoid queues and unnecessary rush follow the system of online ticket booking so that through internet anyone can book tickets at their convenient places. In order to reduce the queue, computerization takes place in petrol bunks also. Computerization ensures speedier billing and reduces the queue in petrol bunks. In Regional Transport Offices, computerization ensures prompt and quick delivery of service to the peoples. The leading libraries are also computerized these days. Application of IT tools provides various benefits for the libraries and readers. The books available in the libraries and those on circulation can easily be found. The issue and return date can easily be identified and other information related to the library can also easily be sought. IT also paves way for online shopping. Websites like www.amazon.com, www.fabmart.com etc. provide online shopping facilities. Online hundi system has been introduced by some of the leading temples in India. With the help of online hundi system, those interested in donating amount to these temples can remit their amount with the help of credit card numbers through internet.

Conclusion

The application of IT benefits the services sector in enormous ways. Starting from the basic hospital services till railway booking the role of IT plays a vital role in creating and delivering comfort and improved standard of living to the society. Hence, in order to survive in the business and to ensure sophisticated service to the customers, the organizations engaged in services business can apply IT in their business.
 


K.V. Kannan
M.B.A., M.F.T.
Research Scholar
Erode Arts College
Lecturer, Department of MBA
K.S.R. College of Arts & Science
K.S.R. Kalvi Nagar,  Thokkavadi (PO), Tiruchengode-637209
E-mail :
kvkannan_1999@yahoo.com
&
Dr. L. Manivannan
M.B.A., Ph.D.
Reader, Department of Corporate Secretaryship
Erode Arts College
Erode
 

Source : E-mail January 28, 2004

 

B A C K

 

Important Note :
Site Best Viewed in Internet
Explorer in 1024x768 pixels
Browser text size: Medium