The Need for Sampling in Garment Exports - A New Paradigm


By

Dr. G.B. Karthikeyan
MFT, M.Phil, PGDIB, PGDCA, Ph.D.
Senior Lecturer
Department of Management Studies and Research
Tamilnadu College of Engineering
Coimbatore-641 659
 


1.1 INTRODUCTION

India has a long and rich tradition of providing variety of Textiles. The Textile Industry   is the  second largest Industry after Agriculture in the terms of persons employed. It employees  around 38.11 million people. Besides generating employment, it also earns the nations substantial foreign exchange which accounts for nearly one-third of India's total foreign exchange earnings. The Indian Textile Industry, in itself is highly diversified. It ranges from the handmade traditional textile products in the cottage industry to the highly capital intensive, modern and sophisticated mill sectors and synthetic fiber and manufacturing units. In between these two extremes, lies a vast decentralized power loom and knitting sector.

The Textile Industry has its ups and downs during the last two decades. From the manufacture of traditional items, the industry diversified to manufacture fashion items. The Garment industry made a phenomenal improvement in its exports during these years. The Garment industry shows collective emporia in the Quota free global market and it is expected to grow at a rate of 30%. This large expansion is possible by vertical integration in all the Garment manufacturing. It is now time to exploit competitive advantages of production of superior quality and high productivity. Thus the Indian manufacturers and exporters now have to compete with the global players and also have to face the emerging tariff and non-tariff barriers. Further awareness and general consciousness about business prospects after the post MFA period has brought in several new dimensions to all the players in the textile sector, with changes in the markets, new in sights and experiences, but above all the gradual improvement of professionalism will have in the coming years of business.

Designing and sampling are the main process in Garment Industry and it as a vital role in attracting buyers. Because the buyers generally places the order after they are satisfied with the quality of the samples. The samples decide the ability of an exporter. The buyer will access the exporter and his organisation only by the samples. If the samples are of good quality and with reasonable price naturally the buyers will be forced to place the order. So it is essential that the samples should be innovative and with optimum quality. The purpose of sampling is not only to get bulk orders and also give some additional benefits to the exporters. By doing sampling the exporter can estimate the yarn consumption for developing the fabric, a clear idea on costing more ever the manufacturing difficulties. Besides by doing sampling only the exporter can optimize the processing parameters for mass production, which helps to avoid all kind of bottlenecks. All these works are carried out by the sampling department, which us led by a sampling in charge.

1.2 IMPORTANCE OF FASHION IN SAMPLING

Fashion is defined well as the prevailing mode or shape of dress designed by those lead is accepted. In any given period, fashion reflects the social, economic and cultural forces. Our ancient civilization identified status or power with visual elements like clothes, embellishments, head gear, worn by the kings ,ministers, priests or warriors. A fashion   remains popular for a few months or years  before being replaced by yet another fashion .A product or activity is in fashion or is fashionable during the period of time that a large segment of society accepts it .After a time, however the same product or activity becomes old-fashioned when the majority of people no longer accept it.

1.3 IMPORTANCE   AND NEED OF SAMPLING

Sampling is the best way to place an order. Though it is a difficult and time ending process it will help the exporter to get the order from the buyer. The purpose of sampling is not only to get bulk order and also it gives some additional benefits to the exporters. By doing sampling the exporter can estimate the yarn consumption for developing the fabric ,a clear idea on costing and manufacturing difficulties. Besides by doing sampling the exporter can optimize the processing parameters for mass production, which helps to avoid all kinds of bottle necks .The samples, decide the ability of an exporter. The buyers will assess the exporter and his organization only by the samples .If the samples are of good quality and with reasonable price naturally the buyers will be forced to place the order, So it is essential that the samples should be innovative and with optimum quality.

1.4  ROLE OF DESIGNERS

There are countless styles, each of which has its own distinctive characteristics and most of which have been created by designers and only by them. Designers need to be aware of the trends and traveling provides them with opportunities to interpret their customer needs .A designer creates and arranges garments and accessories in such a way that they are visually pleasing as well as functional.

1.5 DESIGNING A COLLECTION

* Planning a collection
* Predicting trends
* Choosing a theme

1.6  DESIGNING A GARMENT

* The design
* Making a toile
* Making a card pattern
* The finished dress.

1.7  PERSONS INVOLVED IN SAMPLING

* Development team
* Designers/Sample developers,
* Customers/Clients,
* Textile technologists
* Garment technologists
* Packing & Dispatch,
* Sourcing &Purchasing,
* Costing & Finance,
* Sales & Marketing,
* Production team, Planning
* Control &,Testing
* Quality control

1.8  TYPES OF SAMPLES

* Original samples
* Proto samples
* Development samples
* Salesman samples
* Revision sample
* Size set sample
* Preproduction sample
* Counter sample
* Shipment sample

1.9 SAMPLING PROCESS

The process of sample department varies from context to context, and the development process covers a wide range of diverse products from new fibers, fiber blends, new yarns, fabric structures ,finishes and surface effects and all types of made up products such as knitwear, hosiery, cut and sewn garments, household products, technical and medical products. There are different phases of sampling; the first phase covers the development of the initial concept or design idea through its approval by the customer and full review/risk analysis by the development and production teams. The second phase covers the process following acceptance of the first prototype sample and includes the functions of sourcing and ordering component, testing the product and carry out trails once the finalized sample specifications has been drawn up, the third and final phase commences. The phase includes a range of activities that are carried out before large scale or bulk production capacity outside the home producer/developers wherever this is applicable.

1.10 ROLE OF MERCHANDISER IN FULFILLING THE SAMPLING:

In preparing sample the merchandiser places an optimal and pro-active role. The merchandiser is a person who has to follow all the activities which filled up sight from the manufacturing unit. Merchandiser should understand the specifications and requirement of the buyer and produce samples by considering:

1. Communication
2. Optimizing situation
3. Punctuality in giving details and samples to the buyers
4. Efficient follow up
5. Excellent negotiation skills

1.11 CONCLUSION

The merchandiser has to consider all the quality parameters related to the samples to be developed in case of non-conformities in the sample developed. Revised samples may be sending for approval purpose. It is the duty of the merchandiser to dispatch the developed samples on the time to the concerned buyers.

S.NO

 

NO. of respondents

%

 

COLOR

0

0

 

DESIGN

25

50

 

FLEXIBILITY

0

0

 

STYLE

25

50

 

TOTAL

50

100


 


Dr. G.B. Karthikeyan
MFT, M.Phil, PGDIB, PGDCA, Ph.D.
Senior Lecturer
Department of Management Studies and Research
Tamilnadu College of Engineering
Coimbatore-641 659
 

Source: E-mail May 22, 2008

          

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