What Quality Management Students Need to Learn


By

Prof. Himanshu Mahobia
Faculty Member - Marketing Management
ICFAI National College
Jodhpur
 


Management Institutes are now-a-days becoming small business houses. Lot of cut-throat competition does exist in the MBA education market. Every institute making its claim of having good placements, academics, quality faculty and infrastructure. Once a student takes admission to a college, he/she thinks that now he/she will be the manager of a prestigious organization after two years in the institution. This thinking may remain a thought unless a student understand that being a manager in a prestigious organization has lot of roadblocks. The student may work hard day and night and do a rigorous study but end up with an executive level post and a package of Rs.6000-8000 per month. Then his or her thinking will be that it was better to do some post-graduation course rather than doing MBA.

How is an MBA student different than a graduate beomes a most vital question the student poses to an institute when he/she gets such a job. Similar question arise like is he a salesperson do such a job after MBA or during his summer internship.

Therefore, an MBA need to learn more and create his/her unique image in the market so that he/she is not treated as a simple graduate or salesperson. For that, there should be a focus from within a student. He must fix his/her objectives while doing MBA course. He/She need to understand that MBA is not a post graduation degree, it is a professional course. Therefore, each course and chapter in the MBA programme be read not as a simple course. Each chapter needs to be understood practically and practise each concept in the market. That is where his/her role as a practising manager will give him/her an experience to be a manager. Until and unless theory is practised, it is not useful to just read and be an MBA.

The job market wants the candidate to be practical, have good communication skills, be influential and a master of the task he/she is given. Communication skills can be developed by continuously having presentations in the class, GDs, Mock interviews, personality tests etc. which are the part and parcel of course curriculum of Soft Skills in most of the management institutes. But what needs to be distinct is the practical approach of the student. While having the practical approach, the student may face certain questions. For example, if the student is studying consumer behaviour, his/her ming might have certain questions like Is impulse behaviour only existing in low involvement products? Is there any correlation between them and if yes of what degree. He/She might have seen a practical case wherein his/her brother might have gone to a shopping mall but might have purchased an expensive airconditioner without pre-planning. So he/she needs to research on the same as this research might prove to be a learning for the company selling air-conditioners as well.

Such kind of practical exposure gained by a student will help him/her in understanding the market and complexities of behaviour of customers as well as understanding of how to devise corporate strategies. The most difficult question to be answered to the problems by corporate managers is how and if you learn this how during your MBA, nobody can stop you getting good placements.

Leadership qualities and managerial research is a focus area required by a management institute.

Therefore it can never be said managers are always born. Managers can only be made.
 


Prof. Himanshu Mahobia
Faculty Member - Marketing Management
ICFAI National College
Jodhpur
 

Source: E-mail June 18, 2008

           

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