Elevating Yourself with Your Elevator Speech


By

Dr. Archana Shrivastava
Asst. Professor - Business Communication
Birla Institute of Management Technology
Greater Noida
 


Do you have a sixteen second bite to persuade people to remember you or choose you against your competitors? If not then go ahead prepare one and be ready to en cash it whenever and where ever required. You never know when and where you encounter a right person who can become a source of your success. Opportunities now days are moving and residing at various unusual places where we have never expected them to be. It might be an escalator of a mall, lift of an office or corporate parties. In this highly competitive world every one wants to promote or sell their ideas, products or services. Ours is now technologically driven markets. There is also no shortage of ways to promote our business, associations, products and services. There are TV commercials, web banners, telemarketing, bulk e-mails, etc. But do we dare to forget the basic good old fashioned "word of mouth" marketing? It may be good old fashioned but the fact remains that it works better than other forms of marketing. Nothing is more powerful than words provided you deliver it wisely, skillfully and concisely. There comes the role of elevator speech, sixteen second sound bite that does so much more than just tell people you're a professional organizer. And to develop an elevator speech is perhaps the most critical skill that one can develop for professional and personal advancements.

Sixteen seconds is the average time one spends riding on an elevator. It's also the time one needs to introduce oneself, one's organization and the nature of services one provides to the people. While preparing an elevator speech always remember that your main aim is to grab the attention of the stranger whom you want to persuade to use your product, services or ideas. You have to cast your occupation in most ennobling light, to captivate your listeners. Every elevator speech contains name, company's name, benefit of your services, and description about what you do and how you do and finally to involve the listeners end with an open ended question. Your speech should showcase your uniqueness. It should not concentrate on what you do but on benefits that your product or services can provide to them. Benefits include ways of helping other make money, broaden market, help improving their quality, etc.

As a job seeker also elevator speech well crafted and delivered can help you get your dream job. You should have an art to introduce yourself succinctly telling about your dreams, your unique qualifications, and your skills. Sixteen seconds are considered more than enough for your favourable first impression provided you deliver it in mnemonic way forcing others to remember you.

Elevator speech is the demand of hour but it is useless to work on this two or three minutes presentation if it is not perfectly crafted. Prepare it before hand and memorize it. But see to it that it sounds more natural and off- the-cuff. Finally don't forget to supplement your information with a piece of memento in a form of business card, pen or leaflet holding your contact information so that you remain visible to the stranger when ever he/she thinks of networking with you.

So what are you waiting for? If you want yourself to be heard and remembered by people start crafting and practicing your elevator speech among your friends, in front of a mirror continuously till you master this short form of oral communication that can elevate you to the top of the world. Use your sixteen seconds skillfully and get your message across. Your elevator speech will definitely elevate you.
 


Dr. Archana Shrivastava
Asst. Professor - Business Communication
Birla Institute of Management Technology
Greater Noida
 

Source: E-mail October 23, 2008

           

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