Tackling Placement Issues of Management Students:
A Pragmatic Approach


By

Dr. L.K. Tripathy
Associate Professor of HRM
KIIT School of Management
KIIT  University
Jyotimohan Deshmukh Tower, 6, Ideal Colony, Paud Road, Pune-411 029
 


Pune, which is aptly known as the Oxford of the East, houses approximately more than 100 Management Institutes offering post graduate programmes in various fields of specialization like marketing management, human resource management,financial management, operations management, retail management, telecom management, insurance management,IT management,etc.All these programmes are offered in two different ways, viz. some of them are post graduate diploma or degrees recognized by University of Pune and rest of them are autonomous programmes offered by the Institute as such and thousands of students pass out every year, majority of them looking for job opportunities in industry.

Many management institutes have a dedicated team of professionals, providing training and placement support to the students seeking employment opportunities in the corporate world. The training for placement as such consists of  grooming the students on basics  like personality development, effective communication skills, how to write an effective resume, how to behave in group discussions , what are the dos and donots in a job interview,basic business etiquettes and manners  ,etc.This part is taken care of by the expert faculty who are working permanently by the Institute and sometimes is supported by external resources as and when required.On the placement front , the 'Placement Cell' or 'Corporate Relation Department' organizes a lot of activities to make the industry interface the students of the Institute which at the year end culminates with the Industry offering placement opportunities to the passing out students in its areas of vacancies at entry level as 'Management Trainee'.As we all know ,this is called "Campus Placement" or " Campus Recruitment" Process.Success of this process lies on the one hand, on the efforts the team of professional in the Placement Cell take to make the Institute known to the  corporate world and on the other hand, the kind of demand or requirement on human resources at entry level the companies therein come forward with.Thus these two factors play very important role in campus recruitment.

In the current Campus Placement year,we find that due to various reasons the  demands from the companies  on Campus Recruitment front has gone down heavily .Many of the companies are not recruiting at all or some of the companies are recruiting but with  highly toned downed requirement and  with comparatively less offer on salary front as compared to last year.This is a very alarming situation for the final year students of the  Management Institutes. What ought to be the Action Plan ?

Firstly, in such a circumstance, it becomes imminent for the students who seek employment opportunities to take a relook at the career choices and options carefully e.g.not to be too rigid on sectoral or regional issues.To bag an opportunity of learning is more important than not getting any thing at all.

Secondly, the students need to remember that what matters most is getting a job through the Campus Recruitment process while completing the study simultaneously, for as many passed out  students from Post Graduate courses in Management would concur , not getting a job through the Campus selection process by being very choosy at that point of time is something which one , at a later point of time, always regrets.As well, one may not get the same kind of job opportunity and offer which one gets through the campus recruitment process.

Thirdly, there has to be lot of reinforcement from the side of the Institute in terms of  inputs to keep the students posted on the developments in the domestic and international job markets,so that the students get the real picture as to what is happening in and around on the employment front.

Fourthly, the students, by representation need to be encouraged to participate in the 'opportunity searching process'along with the Placement team.and in turn, these representatives' needs to share the information with all. This will help in building trust on the efforts made and will also, if not enhance, at least keep the self confidence of the job seekers in tact.

Finally. With the gloomy atmosphere in the job market, management students ought to be encouraged for 'entrepreneurship orientation' as well and for this there  has to be efforts to be put by the management education service providers.
 


Dr. L.K. Tripathy
Associate Professor of HRM
KIIT School of Management
KIIT  University
Jyotimohan Deshmukh Tower, 6, Ideal Colony, Paud Road, Pune-411 029
 

Source: E-mail February 9, 2009

          

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