Faculty Column Page 1
Article No. 1 to 99
 

No.

Title

Author

Institute

99.

Fiber Optics: Status in India

Dr. Vijay Pithadia, Assistant Professor
[ June 21, 2004 ]

Shri Lauva Patel Trust College
For Women, Amreli–GJ

98.

The Positioning MANTRA

Prof. Shravan Rungta
Faculty - Advertising
[ June 19, 2004 ]

N L Dalmia Institute of Mngt Studies and Research, Mumbai

97.

Promotional Strategies

Prof. Shravan Rungta
Faculty - Advertising
[ June 19, 2004 ]

N L Dalmia Institute of Mngt Studies and Research, Mumbai

96.

Public Relations

Prof. Shravan Rungta
Faculty - Advertising
[ June 18, 2004 ]

N L Dalmia Institute of Mngt Studies and Research, Mumbai

95.

Analysis of Performance Appraisal by Collective Action in Indian Sugar Industry

Dr. Pratapsinh Chauhan, Director
Prof. D K Shah, Dean
Dr. Vijay Pithadia, Kidevices Chair
[ June 17, 2004 ]

Smt R.D. Gardi Inst. of Bus. Mgmt, Saurashtra University, Rajkot,
Faculty of Arts, SaurashtraUniv, Rajkot
Karpagam Arts & Science College, Coimbatore

94.

Determinants of Individual's Motivation to Work

Mrs. R. Nirmala, Research Associate
[ June 15, 2004 ]

Goa Institute of Management, Ribandar, Goa

93.

IT & its impact on issues relating to consumer behavior with reference
to healthcare

Dr. Vijay Pithadia
KIDEVICES Chair, Dept. Mgmt Studies
Dr. T A Venkatachalam
Professor & Director, Dept Mgmt Studies
[ June 15, 2004 ]

Karpagam Arts & Science College, Coimbatore
Karpagam Engineering College,
Coimbatore

92.

Performance & Challenges for Family Businesses

Prof R K Gupta
[ June 15, 2004 ]

Aravali Institute of Management, Jodhpur

91.

Setting up e-Marketing through
Drop Shipping Model

Prof R K Gupta
[ June 12, 2004 ]

Aravali Institute of Management, Jodhpur

90.

E- Business Potential for SMEs

K. Srinivasan, Faculty-Marketing
[ June 11, 2004 ]

Jansons School of Business, Coimbatore

89.

Innovative Channel Strategies in Insurance Industry: An Exploration

K. Srinivasan, Faculty-Marketing
[ June 11, 2004 ]

Jansons School of Business, Coimbatore

88.

Purchasing Power Parity: Significance in Economy

Prof R K Gupta
[ June 8, 2004 ]

Aravali Institute of Management, Jodhpur

87.

The Advertising Planning Cycle

Prof. Shravan Rungta
Faculty - Advertising
[ June 4, 2004 ]

N L Dalmia Institute of Mngt Studies and Research, Mumbai

86.

* Advertising v/s Sales Promotion
* Building a Sales Promotion Plan

Prof. Shravan Rungta
Faculty - Advertising
[ June 1, 2004 ]

N L Dalmia Institute of Mngt Studies and Research, Mumbai

85.

Brand Architecture

Prof. Shravan Rungta
Faculty - Advertising
[ May 27, 2004 ]

N L Dalmia Institute of Mngt Studies and Research, Mumbai

84.

Biology or Buy-Logy?
David Vs Goliath-Who will be
the winner?

Prof. S. Suresh
Asst. Professor, Management Studies
Ms. Rajni Chopra,
Lecturer, Management Studies
[ May 24, 2004 ]

Institute of Management & Research, Ghaziabad
Rajkumar Goel Institute of Technology, Ghaziabad

83.

Customer Loyalty, Employees and Branding

Prof R K Gupta
[ May 24, 2004 ]

Aravali Institute of Management, Jodhpur

82.

"Marketing of Legal Services: Emerging Challenges and Opportunities"

Prof R K Gupta
[ May 10, 2004 ]

Aravali Institute of Management, Jodhpur

81.

Management Games (A Teaching Methodology for Knowledge Acquisition and Skill Upgradation for B-School Students)

K.V. Kannan
Lecturer, Department of MBA
[ May 8, 2004 ]

K.S.R. College of Arts & Science, Tiruchengode

80.

Organised Retailing in India -
An Overview

Prof. Shravan Rungta
Faculty - Advertising
[ May 8, 2004 ]

N L Dalmia Institute of Mngt Studies and Research, Mumbai

79.

Financial Services in the Internet Era

Kamini Shah
Faculty Member (Financial Management)
[ May 6, 2004 ]

SEMCOM College,
Vallabh Vidyanagar

78.

Applicability of Artificial Intelligence in Different Fields of Life

Prem Parashar,
Senior Lecturer
[ May 5, 2004 ]

Regional Institute of Management & Technology
Mandi Gobindgarh (Punjab)

77.

Competency Mapping (An immediate need for Indian Companies)

K.V. Kannan
Faculty, Department of MBA
[ May 1, 2004 ]

K.S.R. College of Arts & Science, Tiruchengode

76.

Loyalty Marketing

Preeti Menon & Hetal Machhi
Faculty of Commerce & Management
[ May 1, 2004 ]

SEMCOM College,
Vallabh Vidyanagar

75.

Accounting for Productivity :
A New Dimention

Dre. Hitesh J. Shukla
MBA Deaprtment
[ April 30, 2004 ]

Saurashtra University,
Rajkot

74.

* Integrated Marketing Communications
* TVC – Television Commercial Formats
* Basics of Brand Management

Prof. Shravan Rungta
Faculty - Advertising
[ April 30, 2004 ]

N L Dalmia Institute of Mngt Studies and Research, Mumbai

73.

Brand Development: Some Issues

Prof R K Gupta
[ April 22, 2004 ]

Aravali Institute of Management, Jodhpur

72.

Benchmarking for Competitive Edge

Prof R K Gupta
[ April 15, 2004 ]

Aravali Institute of Management, Jodhpur

71.

Consumer Behaviour and Buying Decision Making

Hetal Machhi, Faculty
Vikram Jain, Area Sales Manager
[ April 14, 2004 ]

SEMCOM College,
Vallabh Vidyanagar
Jineshwar Writing Instr. Ltd.

70.

Drip Marketing - Powerful Marketing Opportunity

Prof R K Gupta
[ April 3, 2004 ]

Aravali Institute of Management, Jodhpur

69.

Association Rule-A Tool for Data Mining

Praveen Ranjan Srivastava
Lecturer (Computer Science)
[ March 24, 2004 ]

Banasthali Vidyapith,
Rajasthan

68.

Market Potential for Private Life Insurance Companies in India

K.V. Kannan, Lecturer
R. Sathiskumar
Dr. L. Manivannan,
Reader
[ March 18, 2004 ]

K.S.R. College of Arts & Sc., Tiruchengode
Erode Arts College, Erode

67.

Green Marketing by - Design & Approach

Vinit Dani, Faculty for Management
[ March 15, 2004 ]

Hyderabad Presidency College

66.

Green Consumer

Vinit Dani, Faculty for Management
[ March 15, 2004 ]

Hyderabad Presidency College

65.

Innovation and Entrepreneurship
- at glance

Dr. K. Ramasamy
M. Subramanian
[ March 2, 2004 ]

SN College, Madurai
R.L. Institute of Mngt. Studies, Madurai

64.

Promotion of Tourism
(Challenges & Opportunities for India)

K. Prakash, Lecturer
[ March 2, 2004 ]

Dept. of Management Studies
Vel Tech Group of Inst, Chennai

63.

Motivating Self and Employees

Prof R K Gupta
[ March 1, 2004 ]

Aravali Institute of Management, Jodhpur

62.

System and Models

Praveen Ranjan Srivastava
Lecturer (Computer Science)
[ February 27, 2004 ]

Banasthali Vidyapith,
Rajasthan

61.

Need for a Level Playing Ground in Telecom

Krishna Chaitanya V.
Asst. Prof. & Research Associate (Fin.)
[ February 21, 2004 ]

Dhruva College of Management,
Hyderabad

60.

Introduction to ERP Primary References

Praveen Ranjan Srivastava
Lecturer (Computer Science)
[ February 17, 2004 ]

Banasthali Vidyapith,
Rajasthan

59.

Critical Issues of Indian Management Education

Krishna Chaitanya V.
Asst. Prof. & Research Associate (Fin.)
[ February 9, 2004 ]

Dhruva College of Management,
Hyderabad

58.

International Trade and Indian Agriculture Sector

Krishna Chaitanya V.
Asst. Prof. & Research Associate (Fin.)
[ February 9, 2004 ]

Dhruva College of Management,
Hyderabad

57.

Disinvestment of Public Sector Undertakings

Krishna Chaitanya V.
Asst. Prof. & Research Associate (Fin.)
[ February 5, 2004 ]

Dhruva College of Management,
Hyderabad

56.

Causes for Non-Performing Assets in Public Sector Banks

Krishna Chaitanya V.
Asst. Prof. & Research Associate (Fin.)
[ February 5, 2004 ]

Dhruva College of Management,
Hyderabad

55.

Universal Banking - The Indian Perspective

Krishna Chaitanya V.
Asst. Prof. & Research Associate (Fin.)
[ February 5, 2004 ]

Dhruva College of Management,
Hyderabad

54.

Changing Trends in Buyer –
Seller Relationship

Monika Bhatt, Lecturer–Marketing
[ February 5, 2004 ]

Institute of Management Education, Ghaziabad

53.

Emerging dimensions of HRD through IT

Dr. Vijay Pithadia
Faculty Member, Dept. of Mngt. Studies
[ January 31, 2004 ]

Karpagam Arts & Science College, Coimbatore

52.

Role of IT in Services Sector

K.V. Kannan, Lecturer
Dr. L. Manivannan, Reader
[ January 28, 2004 ]

K.S.R. College of Arts & Science
Tiruchengode, T.N.
Erode Arts College, Erode

51.

The Role of Expert System in Management

Prem Parashar,
Senior Lecturer
[ January 7, 2004 ]

Regional Institute of Management & Technology
Mandi Gobindgarh

50.

Challenges Ahead for Venture Capital Financing In India

Prof. Archana Nema
[ January 6, 2004 ]

Maulana Azad National Institute of Technology, Bhopal

49.

Data Mining and Customer Relationships

Praveen Ranjan Srivastava
Lecturer (Computer Science)
[ December 31, 2003 ]

Banasthali Vidyapith
(Deemed University), Rajasthan

48.

Corporate Governance
- A Needy Discussion

M. Subramanian
Faculty in Finance
[ December 23, 2003 ]

RL Institute of Management Studies, Madurai

47.

Impact of Education on Consumer Behaviour with Social Change

Puneet Kumar
[ December 21, 2003 ]

Institute of Management Education,
Sahibabad, Ghaziabad

46.

The Eight Keys to make World-Class Organizations

Prof R K Gupta
[ December 20, 2003 ]

Aravali Institute of Management, Jodhpur

45.

Advertising, Targeting Kids: Some Concerns

Dr. Harsh Purohit, Lecturer
Mrs. Charu Vyas, Lecturer
[ December 16, 2003 ]

WISDOM, Banasthali Vidyapith
F.H.S., Banasthali Vidyapith

44.

Data Collection Methodology for Expansion of Plants: A Functional Approach on Paper Mills Considering the Product "News Print Paper"

Puneet Kumar
[ December 16, 2003 ]

Institute of Management Education,
Sahibabad, Ghaziabad

43.

Communication in IT Age

Dhiraj Sharma
Senior Lecturer
[ December 4, 2003 ]

Regional Institute of Management & Technology, Mandi Gobindgarh

42.

Becoming Your Ideal Self

Prikshat Verma
Senior Lecturer
[ December 1, 2003 ]

Regional Institute of Management & Technology, Mandi Gobindgarh

41.

PIMS (Profit Impact of Marketing Strategy) Program

Prof R K Gupta
[ November 7, 2003 ]

Aravali Institute of Management, Jodhpur

40.

HR Management and Staff Development

Prof R K Gupta
[ October 31, 2003 ]

Aravali Institute of Management, Jodhpur

39.

India Incorporation and IPR:
Time for A Relook

Dr. Harsh Purohit
Lecturer, Intl. Business & Finance
[ October 16, 2003 ]

WISDOM, Banasthali Vidyapith, Rajasthan

38.

The Secrets of Successful Branding

Prof R K Gupta
[ October 13, 2003 ]

Aravali Institute of Management, Jodhpur

37.

Investment Fundas'

M. Subramanian
Faculty in Finance
[ October 6, 2003 ]

RL Institute of Management Studies, Madurai

36.

Productivity & Transactional Analysis

Prof R K Gupta
[ September 16, 2003 ]

Aravali Institute of Management, Jodhpur

35.

MAN+AGE+MEN+T (TODAY):
Analysis & Perspective

Srikant Kapoor
Faculty (Management)
[ August 14, 2003 ]

Institute of Management Education, Sahibabad,Ghaziabad

34.

Building Successful CRM

Prof R K Gupta
[ August 14, 2003 ]

Aravali Institute of Management, Jodhpur

33.

Secrets of Successful Consultancy
(A satire)

Prof R K Gupta
[ August 13, 2003 ]

Aravali Institute of Management, Jodhpur

32.

CRM with Datawarehouse:
"Optimizes Customer Insight."

Vikas Saraf
Lecturer of Marketing Management
[ August 8, 2003 ]

WISDOM, Banasthali Vidyapith (Deemed) University
P.O. Banasthali (Rajasthan)

Article No. 32 has been removed upon request of Author

31.

Interdisciplinary Approach in the Field of Education

Dr. Purabi Chakravarty
Department of Education
[ July 31, 2003 ]

Institute of Management Education, Ghaziabad

30.

Competitiveness the buzz word -
in the global economy

M. Subramanian
Faculty in Finance
[ July 15, 2003 ]

RL Institute of Management Studies, Madurai

29.

Models of Ethical Decision Taking

Dr. K. Elangchezhian
Professor & Head
D. Malmarugan
Research Scholar (VIT), Lecturer (SIT)
[ July 11, 2003 ]

College Of Management Studies
VIT, Vellore
VIT, Vellore
Sona College Of Tech, Salem.

28.

Marketing Strategy-The first steps

Prof R K Gupta
[ July 11, 2003 ]

Aravali Institute of Management, Jodhpur

27.

Advertising revisited-
The Good, Bad, & Ugly

Srikant Kapoor,
Faculty (Management)
[ July 11, 2003 ]

Institute of Management Education, Sahibabad,Ghaziabad

26.

Insurance Marketing -
A Paradigm Shift

Dr. M. Senthil
Faculty
A.G.V. Narayanan
Assistant Professor - Marketing
[ July 9, 2003 ]

Alagappa Institute of Management,Karaikudi
School of Management, Sri Krishna College of Engineering & Technology, Coimbatore

25.

Is Employee Loyalty Dead?
Think Again!
(A case for Employee Satisfaction)

Prof R K Gupta
[ July 5, 2003 ]

Aravali Institute of Management, Jodhpur

24.

Great Expectation

Subir Verma,
Head (Training & Placement)
[ June 30, 2003 ]

Institute of Business Administration &Training (IBAT), Bhubaneshwar

23.

Fuzzy logic and Expert Systems in Business Applications

Prof R K Gupta
[ June 30, 2003 ]

Aravali Institute of Management, Jodhpur

22.

(Re) Brand You
This marketing expert and author will help you reboot yourself after a layoff.

Subir Verma
Head (Training & Placement)
[ June 28, 2003 ]

Institute of Business Administration &Training (IBAT), Bhubaneshwar

21.

Demarketing - Tool for Social Good

Prof R K Gupta
[ June 19, 2003 ]

Aravali Institute of Management, Jodhpur

20.

Practical Side of Leadership

Prof R K Gupta
[ June 10, 2003 ]

Aravali Institute of Management, Jodhpur

19.

Interpersonal Need Orientation of School Teachers, College Lecturers, Doctors and Defense Officers :
- A Study using FIRO ELEMENT-B instrument

Prof T. Thomas
HOD &  Professor, MBA Dept
Prof (Dr.) T. Dayakara Rao
Professor & Director – Incharge
[ May 29, 2003  ]

Bharatiya Vidya Bhavan
Vivekananda College of Sc., Hum. & Com., Secunderabad.
GIDC ROFEL Institute of Management Studies, Vapi.

18.

Case Method in Teaching Management - A Critique

Prof R K Gupta
[ May 16, 2003 ]

Aravali Institute of Management, Jodhpur

17.

Low Interest Rates Create Wealth

Pankaj Bajaj
Assistant Professor
[ May 12, 2003 ]

Aravali Institute of Management, Jodhpur

16.

"Transforming sand into solar cell  :
The responsibility of the Management   Faculty"

Prof. T.Thomas
HOD & Professor (OB), MBA Dept.
[ May 12, 2003 ]

Bharatiya Vidya Bhavan
Vivekananda College of Science, Humanities & Commerce, Secunderabad

15.

Becoming World Class Manufacturer - Indian Perspective

Prof R K Gupta
[ May 2, 2003 ]

Aravali Institute of Management, Jodhpur

14.

A Study on Customer Relationship Management Practices in Hospitals

Dr. K.Elangchezhian, PhD HOD MBA
D. Malmarugan, Research Sholar
[ April 26, 2003 ]

Vellore Institute of Technology Deemed University, Vellore

13.

Current Issues on Macro Economic Management in India (2003)

Prof R K Gupta
[ April 26, 2003 ]

Aravali Institute of Management, Jodhpur

12.

Close to the Heart of Consumer
- Ethnography

Prof R K Gupta
[ April 18, 2003 ]

Aravali Institute of Management, Jodhpur

11.

Baby Boomer - The Real Boomer !!

K.V. Kannan
Lecturer, Department of MBA
[ April 9, 2003 ]

K.S.R. College of Arts & Science, Tamil Nadu

10.

Vegetable Soup for Management Teachers

Harsh Purohit,
Lecturer, Intl. Business & Finance
[ March 17, 2003 ]

WISDOM, Banasthali Vidyapith, Rajasthan

9.

Indian Entertainment Companies in
Global Arena: Bright Prospects

Harsh Purohit,
Lecturer, Intl. Business & Finance
[ March 8, 2003 ]

WISDOM, Banasthali Vidyapith, Rajasthan

8.

Distribute to Survive and Grow
She (Customer) is Always Right
Why Do You Die Small?

Vikas Kalani,
Assistant Professor
[ February 8, 2003 ]

Aravali Institute of Management, Jodhpur

7.

Gone are the days of "Return without Risk"

Pankaj Bajaj, Assistant Professor
[ February 5, 2003 ]

Aravali Institute of Management, Jodhpur

6.

Balanced Scorecard - An Emerging Dimension

Manav Jindal & Sanjeev Bansal
Faculty Members
[ February 5, 2003 ]

Punjab Institute of Management and Technology, Mandi Gobindgarh

5.

Knowledge Management

Deepak Srivastava,
Lecturer
[ January 25, 2003 ]

Department of Management, Bhilai Institute of Technology, Durg

Article No. 5 has been removed upon request of Author

4.

Globalization and India-Some Issues

Prof. R K Gupta
[ January 18, 2003 ]

Aravali Institute of Management, Jodhpur

3.

Social Responsibility of Corporate Sector

Deepak Srivastava,
Lecturer
[ January 18, 2003 ]

Department of Management, Bhilai Institute of Technology, Durg

Article No. 3 has been removed upon request of Author

2.

Sustaining Quality in Management Education

Prof. Varun Arya,
Director
[ September 21, 2002 ]

Aravali Institute of Management, Jodhpur

1.

Organizational Behaviour :
Technology Vs Management

Dr. K.S.Srinivasa Rao,
Assistant Professor (QM & OR)
[ August 28, 2002 ]

Nirma Institute of Management, Ahmedabad

 

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