Journal of Macromarketing
Editors : Luis V. Dominguez, Florida Atlantic University
Biannual : June, December

The Journal of Macromarketing is consistently addressing cutting edge issues impacting on decision making in international marketing. The journal's high relevance assures stimulating reading for practicing managers and researchers alike.
Bodo B Schlegelmilch

Journal of Macromarketing

Fills the need for scholarship on the role marketing plays in our lives, communities, and society as a whole, as well as the development of marketing practices and thought.

Features in addition to general articles, five topical sections, each with its own editor : competition and markets; global policy and environment; marketing and development; marketing history; quality of life; and, reviews and communications.

AN IMPORTANT RESOURCE FOR YOUR COMPLETE STUDY OF MARKETING

Articles

Marketing and Development
David J. Jamison
Masks without Meaning : Notes on the Processes of Production, Consumption and Exchange in the Context of First World-Third World Tourism

Rusell W. Belk and Ronald Groves
Marketing and the Multiple Meanings of Australian Aboriginal Art

Marketing History
Tim Coles
Department Stores as Innovations in Retail Marketing : Some Observationson Marketing Practice and Perception in Wilhelmine, Germany

Commentary
Morris B. Holbrook
Higher that the Bottom Line : Reflections on Some Recent Macromarketing Literature

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Journal of Macromarketing
Editors : Luis V. Dominguez, Florida Atlantic University

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