Marketing Theory
Editors : Dawn Burton, University of Leeds and Barbara Stern, Rutgers University, Newark
Biannual in 2001 ; September, December

Marketing Theory aims to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. In so doing, it promotes an ethos that is explicitly theory driven; international in scope and vision; open reflexive, imaginative and critical; and interdisciplinary.

Marketing Theory encompasses the full range of key theoretical, methodological  and substantive debates and developments in marketing theory, broadly conceived. Marketing Theory will publish articles covering any aspect of theory, including strategy, consumer behaviour, new product development and more. Research that builds on different methodological and disciplinary positions is particularly welcome.

A Major New International Marketing Journal

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Marketing Theory
Editor : Dawn Burton, University of Leeds and Barbara Stern, Rutgers University, Newark