Journal of Marketing
April 2000
Volume 64, Number 2
A Quarterly Publication of the American Marketing Association

 

Articles

New Product Quality and Product Development Teams
Rajesh Sethi

Performance Productivity and Quality of Frontline Employees in Service Organizations
Jagdip Singh

Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Michael D. Hartline, James G. Maxham III & Daryl O. MacKee

Managing Marketing Channel Opportunism :  The Efficacy of Alternative Governance Mechanisms
James R. Brown, Cheitan S. Dev & Dong-Jin Lee

No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
Amna Kirmani & Akshay R. Rao

The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
Vicki R. Lane

Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Paul N. Bloom, Gregory T. Gundlach & Joseph P. Cannon

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Journal of Marketing

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