PRANJANA
A Journal of Management Awareness

Editor-in-chief:
Dr. Aftab Alam
Integrated Academy of Management And Technology, Ghaziabad
E-mail : falakaftab1@rediffmail.com / pranjana@inmantec.edu
Website : www.inmantec.edu
 

Publisher:
Prof. Pankaj Gupta
Integrated Academy of Management & Technology
Ghaziabad

Biannual : January -July '2004
Vol.7 No.2 i.e. Jan-July '2004

SIX SIGMA QUALITY IN MANAGEMENT INSTITUTIONS

R Krishnamoorthy1
V Vadivel2

ABSTRACT
An engineer having an international outlook  should have management education to cope up with the emerging international needs and environment. The management institutions are in a continual state of flux, because of mushrooming of unaided management institutions and the high class quality of management institution expected by the customers. In this paper the six sigma concepts and techniques as applied to industries is being attempted to be suitably applied to management institutions considering the accreditation and other quality parameters prescribed by AICTE and other international management institutions.

Implementation of six sigma process in management institutions through DMAIC (Define, Measure, Analyze, Improve and Control) has also been explained to have a successful institutional strategy. Six sigma organizational structure with its roles and responsibilities have also been vividly brought out. Finally it has been concluded that six sigma can be employed in a management institutions which are in need of new direction and better relationship with its customers.

THE CUSTOMER AND MARKET DRIVEN QUALITY
A CONTEMPORARY QUALITY PHILOSOPHY IN THE MARKET OF CONSUMER ELECTRONICS

Shiv Kumar Singh1
Sanjeev Gupta2
Sanjay M. Bhale3

ABSTRACT
Professionals have been promoting quality control in organizations for long time but their efforts have met with only a partial success. Several factors contributed to this situation, including operational and conceptual deficiencies, Customer's unpredictable responses and ever-changing market. The heightened focus on customers and market forces has accorded quality a new role and importance. Companies are gearing up to meet rising demand for electronic-goods. In the quest for excellence in product and service leadership in a competitive world economy, enterprises bound to embrace the customer- and market- driven philosophy as a competitive strategy and as a means for survival. This paper is focused to highlight the quality concept with a view of customer value and contemporary market trend.

TAGUCHI APPROACH OF QUALITY MANAGEMENT SYSTEM
A REVIEW

Zulquernain Mallick1
Abid Haleem2

ABSTRACT
Quality has been a concept which has undergone several changes in the recent past. People who are working in this area are trying to filter out this reality as far as possible. There has been a large increase recently in the application of Taghuchi approach to quality engineering after the success it has achieved in Japan during last four decade. This paper discusses the philosophy and methodology of this approach in detail and with examples, wherever necessary. Some of the critiques on this methodology has also been mentioned.

BEHAVIORAL DYNAMICS OF SOFT DRINK MARKET IN MALAYSIA
A CASE STUDY

Mohammad Saeed1

ABSTRACT
This study is an attempt to examine the behavioral dynamics of soft drink market in Malaysia. It has been endeavored to identify the most preferred brand of soft drink in the Malaysian market, the different factors that influence purchasing behavior of the Malaysian consumers, and the most frequently visited locations where soft drinks are purchased. It further illustrates  how to identify and appreciate consumers' feelings and perspectives towards their preferred brands. The study is based upon both primary and secondary sources of data. The sample of 200 respondents drawn from all 13 states of the country provides interesting insights in behavior of the consumers. The participants of the focus group were 15 university students. Hypotheses testing as well as some statistical analysis like SPSS and Microsoft Excel were employed to facilitate the analysis of the results.

Important Note:
This case study has been developed as a basis for academic discussion; and it does not aim at evaluating the effective or ineffective handling of a marketing situation by a company or organization.

IMPACT OF GLOBALIZATION ON PUBLIC SECTOR ELECTRONIC INDUSTRY

Suman Pathak1
Rajesh Kr Shukla2

ABSTRACT
The country like India where Public Sector has assumed a very important tool for planned economic growth. It attracts the scholars what are impact of globalization on Indian Public Sector. As far as the electronic business is concerned after globalization, the business in the field of electronic, on the new international platforms have a great increase. What the prospects of Public Enterprises engaged in electronic business after the globalization.  What are the steps should be taken by the government for the survivals are the main issues of this paper.

E-LEARNING
REINVENTING THE LEARNING PARADIGM

Nafisa H Kattarwala1

ABSTRACT
The traditional confines of knowledge-seeking and knowledge transfer are being stretched infinitely. The boundaryless class is phenomenally more appealing than the walled classes reverberating with the conventional attitude to knowledge. This paper will present a perspective on how moving beyond the classroom confines into the tech-savvy domain of knowledge harbingers a change in the process, attitude and paradigm of learning to emphasize the debunking of traditional approaches to make way for e-learning. The fulcrum of discussion is to understand the emerging opportunities and challenges to leverage upon e-learning for better organizational and individual learning.

This paper will attempt a case study on  NMIMS's foray into e-learning and will explore the consequential options for knowledge-seekers by extrapolating on this B-school's attempt to use unconventional learning approaches. It will comprehensively deliberate on the merit and the limitations of using this much-hyped mode and will clarify some key perceptions to map the emerging trends in e-learning. The western models of e-learning have already reached a significant level of maturity and therefore tracking our own horizons to identify the contours of new dimensions in e-learning would be the attempt of this paper. Be it MIT (USA) or Phoenix on-line varsity, or be it the Computer and web-based customized knowledge ware for corporate consumption, e-learning is emerging as one of the most fascinating tools for knowledge transaction and management making learning an out of the box experience. The  Indian scenario is quite promising and offers adequate scope and fluidity to make for e-learning an interesting option. This paper will offer an insight into the consequential dynamics unleashing in the learning environment because of the fascinating potential of a tool so un limiting and amazing in its reach and impact.

GREEN POWER ENGINEERING FOR SUSTAINABLE POWER DEVELOPMENT IN INDIA 

M C Gupta1
V K Sethi2
Mukesh Pandey3
Sanjeev Sharma4

ABSTRACT
The Green Power Engineering is today's order of the day since power is known as critical infrastructure for economic development, it provides the most importanst inputs for social, economic and industrial development of the country. Despite having marvelous growth in the electric supply quantitatively we are still facing a huge gap between demand and supply of power. The preceding discussion is a critically evaluation of an alternate provision of green gases (GHG) system  which could put pressure on Indian Power system for adoption of improved generation technologies.

DISINVESTMENT OF PUBLIC SECTOR UNDERTAKINGS

Krishna Chaitanya V1

ABSTRACT
It was in the year 1998-99, when Prime Minister Shri Atal Bihari Vajpayee made a statement in parliament about disinvestment -"Disinvestment / Privatization is the only panacea for ills of loss making public sector undertakings." And soon the response from the opposition was "You can't sell the family silver to meet your daily expenditure."

The Indian approach towards disinvestment seems to have gone totally wrong ever since the reforms process was initiated in the early 90's. The country now has lost the opportunity and its way as the pace of the entire process is very slow and lethargic in nature. While all the politicians claim to share a common platform on this issue but find the escape route by stating - "We agree in principle but differ in details", "Decide about strategic sale or public offer", "is it videshi or swedeshi", so on and so forth.

The whole process of disinvestment is not encouraging as the total proceeds realized is just 35% as against the target set for the decade of 1991-92 to 2001-02. Though 49 companies so far have been disinvested but in reality only a few have been genuinely privatized. On the other hand the countries like Taiwan, Hungary, Thailand, Philippines, Korea, Turkey, Poland, Eastern Europe, West Asia and even China have marched ahead with their disinvestment programs with a professional approach.

Needless to say the 3 P's of disinvestment - Promise, policy and performance are not much appreciable in the Indian context.
The paper focuses on the Objectives of disinvestment, Process of disinvestment, Timing of disinvestment, Progress & recent trends in disinvestment, comparative study of fiscal deficit and disinvestment.

STRESS MANAGEMENT AND ITS EFFECTS ON THE PERFORMANCE OF YOUNG SITE ENGINEERS AND LAND SURVEYORS IN MALAYSIA

WMA Wan Hussin1
S Ahmad2
MS Sheikh Ahmad3

ABSTRACT
Stress, the malady of our modern and fast-paced society, has been dubbed as the 'silent killer'. It is also a very complex phenomenon and an involuntary response to any demand made upon the body. Sources of stress (stressors) may either be constructive in nature or termed as eustress, or severe and persistent in nature that results in excessive psychological or physiological strain, or distress. This paper attempts to discuss the general problematic issues of stress facing young graduate site engineers and land surveyors in Malaysia, the sources of stress, and the methods of controlling stress and its proper management. Young site engineers and land surveyors that form the two important workforce of the nation are facing tremendous challenges and stiff competition, not so much on their technical abilities and knowledge but mostly due to the interaction with those around them. To appreciate the seriousness of the problem, a survey was carried out to determine the sources of stress and the various behaviors and attitudes displayed by co-workers in their job roles. The need to cope with their daily stress is also discussed as well as other contributing factors that go unnoticed and taken for granted in life, and various practical solutions to overcome these problems are outlined.

CONSUMER BEHAVIOUR

Text and Cases' by Satish K Batra and S H H Kazmi

- Aseem Kumar (Faculty Marketing)
INMANTEC, Ghaziabad
 

Editor-in-chief:
Dr. Aftab Alam
Integrated Academy of Management And Technology
Ghaziabad
E-mail : falakaftab1@rediffmail.com / pranjana@inmantec.edu
Website : www.inmantec.edu
 

PRANJANA
A Journal of Management Awareness

Source : E-mail 19th May 2004