IIM Lucknow launches
Manfest 2011 - International Business Conclave

Lucknow, 13th December : IIM Lucknow today announced the launch of its 24th Annual International Business Conclave, Manfest 2011 with the unveiling of the event's website - http://www.iimlmanfest.com. This edition of Manfest is based on the theme "Renaissance 2030: Shape the Change" and aims to create new paradigms of thought that foresee our lives, our society, our economy, two decades from now. Manfest 2011 will be held from January 21-23 in the IIM Lucknow campus.

Returning as Title partners this year are the TATA Group, also sponsoring a flagship management event called TAS Zeus that will offer a prestigious TAS shortlist to the winners aside from whopping prize money of INR 1 Lakh. Innovation seems to be the key driving force as Manfest readies to launch Treatise, its International Debate event on the hugely popular social networking site, Facebook.

State Bank of India (SBI) too returns as associate title partner of Manfest 2011 and the title partner of the flagship Business Quiz, BizQuiz 2011, which promises to be a humdinger if last year's event is any indication. The Next CEO, Call for Arms, Strategos and Finathlon complete the flagship management events ably supported by a host of industry and domain specific competitions for B-school students. Online events such as Treatise and Dayitva have extended Manfest's reach to International participants from Stanford to Singapore.

The Leaders Express vertical at Manfest this year is all set to host two very relevant conclaves - Arthashaatra, the Finance Leadership Summit and Srujan, The Creative Arts and Media Conclave. Not to mention, the avant garde Corporate Luncheon, talk series and Gravitas - the Manfest publication that will feature original articles from the likes of Kiran Mazumdar Shaw and Vikram Pandit. Some of the personalities gracing Manfest this year are Dr. J. J. Irani, Dr. Mallika Sarabhai, Prahlad Kakkar, Rahul Bose, Abhigyan Prakash, A. P. Kurien, and H. K. Dua amongst others.

Social Responsibility is a crucial element in the path to sustainable living and transformational social change. As a responsible B-school, IIM Lucknow places a lot of stress on this. Under its CSR Initiatives, Manfest launched a new flagship CSR event called Yajna - The CSR Challenge that will get NGOs, Corporates and students to work together in solving critical social problems of the day in as many as 6 Indian cities - Delhi, Mumbai, Kolkata, Lucknow, Bangalore and Pune. Ably complementing Yajna are The Prerna Social Entrepreneurship Awards, Lucknow City 10km Awareness run and Dayitva - the online CSR Strategy game.

Says Manfest coordinator Abhishek Kumar, "Manfest has matured to the point where we want to utilize this platform to create critical value - be it through competitions, conclaves or social initiatives"

All this serious business is, however, not without its share of fun as Manfest becomes the first B-school in the country to host an International Rock Act.  This will be the first performance of the band in the country. This will be backed by an exhilarating Bollywood Nite featuring a leading playback singer, a scintillating cultural performance courtesy SPIC MACAY, and lots of other entertainment events.

All in All, Manfest 2011 promises to be a roller coaster ride of competition, discussion, knowledge creation and entertainment!

Source: By E-mail (December 12, 2010)

Published on IndianMBA.com on December 13, 2010


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