IIM Kozhikode launched its
annual management festival Backwaters with its flagship business plan and new venture contest, White Knight. Backwaters '11 this year will be held from the 18th-20th of November and through the White Knight and a
whole plethora of other events and activities promises to be a confluence point for the leading brains in the country providing an insight into what will be the key drivers of our future.
Backwaters-2011 attempts to address
some of the most pressing issues affecting us through its theme, People Planet Profit, the triple bottom line for business. The significance of the triple bottom line will be brought to the forefront through its application in all
flagship as well as domain events carried out across the Finance, Marketing, Operations, Strategy, Systems and HR verticals. Monitoring and controlling the carbon footprint will be another dominant theme as a whole series of
activities veered towards reducing the damage caused to the environment have been planned in keeping with the theme.
The major attraction this year will be the Annual Leadership and Speaker Conclave, Horizons. This year's
conclave will bring together leaders from various walks of life with the focus being on prominent personalities who incorporated the triple bottom line in their paths towards success. Social entrepreneurs, mass movement proponents,
energy activists, policy makers and other industry bigwigs will inspire the next generation of managers, sharing their success stories while also reminding us to balance the growth story by factoring in concerns around
sustainability of business practices. The theme resonates with IIM Kozhikode's vision of producing socially conscious managers who shall not only run the corporations of the future but would also be thought leaders in their chosen
This year, IIMK Backwaters will also witness a first-of-its kind Corporate Dinner which would serve as an opportunity for business personalities in the region to interact and network with the IIM Kozhikode
community. The Corporate Dinner shall provide an opportunity for these industry bigwigs to share their experiences and leverage the human capital and knowledge base of IIM Kozhikode to generate more value for their businesses while
also providing the IIMK community insights into running successful businesses.
Some other main attractions at Backwaters '11 include a performance by the Entertainment Engineers- specialists in the genre of standup
comedies. Shiksha, the interface program for management schools and under-graduate institutes in this region should witness a record footfall as the program goes competitive with events designed around God's Own Country to be
adjudicated by area experts.
Backwaters v2.10 saw participation from the entire premier B-Schools in the country with a prize money purse in excess of Rs. 10 lakhs. The website too witnessed a record number of hits and in
conjunction with all the new events at Backwaters as well as a bigger prize money pool, Backwaters '11 is sure to capture more than its fair share of eyeballs and media space in the days to come. More details of the festival can be
had on the website www.iimkbackwaters.
Indian Institute of Management Kozhikode
IIM K Campus P.O., CALICUT 673 570, Kerala
Fax: +91-495-2803010, 11
E-mail: firstname.lastname@example.org Website: www.iimk.ac.in
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