Hyderabad, 27th September, 2012:
Annapurna International School of Film and Media (AISFM), India's premier film school has announced today that they will be launching India's first MBA with double qualification specializing in Film and Media Management in the month of October.
Students would be awarded dual qualifications once they complete the course Government-recognized MBA degree in media and entertainment and an industry-recognized PG Program in Film and Media management. After
launching India's first ever BFA and MA degrees in Film and Media, AISFM is set to begin this unique course in management.
With the media industry growing at around double the speed of the overall economy and the entry of
big Corporates in the industry, there would be tremendous scope for job growth Parallely. While most of the industry is facing a talent shortage, one of the biggest requirements is on the management side.
TV, Advertising and Animation Studios are looking for management staff, their recruitment choices are extremely limited. Mass Comm students lack technical and management training, film students have no management skills while
standard MBA students lack knowledge of the media industry.
Commenting on the occasion, Nagarjuna, President of AISFM said, "We have heard this feedback from across the industry – companies are looking for
staff who not only understand film production but also are trained in marketing, management, finance and communication. AISFM has responded to the industry's request."
Chris Higgins, Vice President - Marketing & Admissions of AISFM said, "This MBA with double qualification in film and media has been designed with extensive industry consultation. Our placement partners have been clear
on the skills and training that they require in new staff. The course will produce the next generation of India's film and media managers."
In addition to the standard business MBA subjects, the students will be taught about
the film, broadcast and new media industries, including hands-on practical training. Students will also take part in large media projects as part of their course. There is significant interaction with the other courses at the
school – for example an MBA student might be creating marketing plans for the films that the Master's students are filming.
The first intake commences in October and admissions are closing soon.
The Annapurna International School of Film and Media was founded by Annapurna Studios and the Akkineni family. It has been formed as a non-profit entity of Annapurna Studios with the dual missions of providing an incredible
education for students and offering highly trained talent to the entire media industry. The Annapurna International School of Film and Media will be providing a world-class learning experience by combining government-recognized
degrees with the best practices of international higher education. The flexible teaching methodology will force students to think creatively and to control their own progress. The institute is affiliating with the world's best
media technology companies to provide students with 24 hour access to the latest computers and filmmaking software. The Annapurna International School of Film and Media is backed by some of south India's biggest names in
filmmaking, acting, animation and visual effects. These relationships provide students with unparalleled opportunities for internships and placements.
Certain articles are published on this website assuming that all the material herein are in the public domain, as the intention of that article is a noble one - to benefit the
student community. It's published here with noble intentions for academic purposes. If you find that this article is copyrighted and is not supposed to be published without permission, please let us know by dropping an email to