Mahindra launches MPOWER
to train young transport entrepreneurs at
Indian Institute of Management, Ahmedabad

* MPOWER Management development program to help professionalize the Indian Trucking Industry through learning Initiatives for young transport entrepreneurs.
* Course specially designed and to be run by IIM-Ahmedabad, as Knowledge partner.
* 30 young transport entrepreneurs to attend the 14 days program at IIMA
* A RISE initiative of Mahindra to bring about sustainable change in transport industry
* Mr. Anand Mahindra unveils this pioneering initiative on the side lines of the Mahindra Transport Excellence Awards Ceremony - 2012.

Mumbai, Jan 24, 2013: After having launched and running the second edition of the unique awards program for the transport ecosystem, Mahindra today announced the launch of yet another pioneering initiative, this time for young transport entrepreneurs.

MPOWER, a 14 days management development program specially crafted as per the needs of young transport entrepreneurs with IIM - Ahmedabad as the Knowledge Partner is aimed at professionalizing the Indian Trucking Industry through this learning initiative for young transport entrepreneurs.

Last Year, Mahindra had taken the first step in the direction of encouraging the youth to take on the path of excellence by instituting the Youth Transport Personality Award. And this year Mahindra had gone a step ahead to encourage the Youth Transporter to take on their "Papa Ka Business". Speaking at the Awards ceremony last year, Mr. Anand Mahindra had exhorted the nextgen of transporters to "
Take forward, their family business with their OWN vision".

Speaking on the occasion, Mr. Nalin Mehta, CEO & Managing Director, Mahindra Navistar Automotives Limited, said, "Mahindra has resolved to be the change agent in the Indian commercial vehicle industry. To bring about this kind of revolution we have to work at various levels. While excellent products an strong network and service backup are essential, it is also necessary to bring about a change through thought leadership which has led Mahindra to  launch initiatives like the Mahindra Transport Excellence Awards and Outperformers' League, the transport forum. In keeping with this philosophy, we have now taken this concrete step by developing a unique management development programme that will transform the way young transport minds view their business - MPOWER. At Mahindra, we call it a RISE initiative for Youth Transport Entrepreneurs, with the main objective of helping to professionalize the Indian Trucking Industry through Management Development Initiatives for the next generation of entrepreneurs."

MPOWER, developed specially by IIM Ahmedabad through the process of co-creation is a pioneering initiative and unique in several ways. The entire course content was developed ground-up through participation of young transporters who shared their concerns and spelled out their knowledge needs for running their existing business through their own vision for the future.

Mr. Nalin Mehta, CEO & Managing Director, Mahindra Navistar Automotives Limited, further added "
This is a great opportunity for young transport entrepreneurs to take maximum advantage through this initiative of Mahindra. This is a tool that would help shape their vision for tomorrow's challenges, so that they are empowered to take their business forward with state-of-the-art know how. This program is specially designed by and will be conducted by IIM-Ahmedabad. IIMA has designed the course module for the key stakeholders in the Trucking Ecosystem preparing them for tomorrow. It's a long term sustainable initiative which is in line with Mahindra philosophy."

The MPOWER program is a 14 day course, which started on 23rd January, 2013 and will conclude on 5th February, 2013 with the first batch of 30 Youth Transport Entrepreneur , including field visit, external workshops etc. Mahindra has also organized special Guest lectures by Industry experts to provide better insight of the domain development and current trend for this program.

To know more please visit.

Mahindra, in its commercial vehicle business of heavy and light commercial vehicles (3.5 to 49 tonne category), has already achieved an important milestone with over 6500 trucks rolled out of Chakan Plant and more than 10 crore kilometers on road! This achievement reflects the ever increasing confidence of the customers in the brand. This also indicates that MNAL trucks are running on multiple applications across India with wide acceptance of customers. Additionally, over 1 lakh LCVs are already plying across India helping load and passenger customers outperform in their businesses. This would not have been possible without the support of the formidable service network of nearly 1200 service points on strategic trucking routes Pan-India that includes 59 unique, large-scale 3S dealerships which are designed to cater to customers differently and that have become landmarks in the Indian CV industry. This has helped Mahindra  to be No.1 in the TNS customer Satisfaction. No.1 in LCV trucks & buses and Joint No.1 in HCV multi-axle trucks; all this being a strong endorsement amongst the customers across India in the brand.

To know more please visit.

About Indian Institute of Management, Ahmedabad (IIMA)

Indian Institute of Management, Ahmedabad (IIMA) was established on December 11, 1961. It is situated on a hundred acre campus in the midst of greenery and red bricks.

Over the last four decades, IIMA's vision has been to excel in the field of management education. IIMA is now recognized as one of the best and most respected business schools in the Asia-Pacific region. This can largely be attributed to the periodic redefining of its mission to align itself with the changing times, while maintaining focus on social responsiveness.

IIMA has focused on developing business leaders. Today, IIMA Alumni occupy key positions in top organizations both in India and abroad, and have acted as the ambassadors of change wherever they have worked. Several Alumni also serve as faculty at leading international business schools.

In response to the rapidly changing economic environment and the process of globalization, the Institute has made sustained efforts to bring an international perspective to all its activities.

IIMA has always enjoyed special preference of Indian as well as foreign recruiters on account of its excellent performance sustained over a long period of time and its strong brand image.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.

For further enquiries
Roma Balwani
Senior Vice President Group Communications
Mahindra & Mahindra Ltd.
Phone: +91 22 2490 1441

For any product/ sales/ marketing related queries, please contact:
Mr. Rajeev Malik
GM - Marketing 
Mahindra Navistar Automotive Ltd
Mumbai, India
Tel: +91-22-24905887
Fax: +91-22-24951702

Source: By E-mail (January 25, 2013)

Published on on January 25, 2013


Back to MBA News Flash Main Page


Important Note
Certain articles are published on this website assuming that all the material herein are in the public domain, as the intention of that article is a noble one - to benefit the student community. It's published here with noble intentions for academic purposes. If you find that this article is copyrighted and is not supposed to be published without permission, please let us know by dropping an email to

Important Note :
Site Best Viewed in Internet
Explorer in 1024x768 pixels
Browser text size: Medium