100 teams from 72 Mumbai B-Schools to compete for the best innovative marketing solution for a futuristic
* When its competitors were promoting their cigarette brands wooing women, Philip
Morris, the makers of Marlboro promoted its brand using Cowboys, a man's man, and its sales zoomed!
* Dell came up with the successful idea of customized direct marketing for its customers, which became an instant hit!
* Low Cost airlines actually became low cost and popular by adopting strategies like running short distance routes, using less frequented air ports and adding more seats for the area reserved for food galleys!
The West, particularly the US has observed such marketing successes, as a result of out of the box thinking or thinking in an approach never tested before. The educational institutes in the West played an important role in
triggering this inventiveness, be it in scientific research or in management education.
In India, industry constantly complains of a lack of innovative thinking in today's management graduates, often tagging them
'unemployable.' It often says the country's management education to be highly theoretical, without any practical approach in training students to think differently.
In a small effort to fulfill this gap, SVIMS (Sir M
Visvesaraya Institute of Management Studies & Research), a leading Mumbai-based B School in association with Mumbai Achievers Forum is organizing "Bizbash," a seminar and competition on marketing of "futuristic" products, where
finest MBA brains forming 100 teams representing 72 B-Schools from Mumbai will compete with each other to identify innovative solutions to promote, publicize and market a real 'futuristic product' that is not out in the market yet!
A cash reward of Rs 100,000 will be awarded to the winning teams.
The competition will be preceded by a seminar, where corporate gurus from FMCG, Consumer Durables and services sector will talk on the latest innovative
Dr BR Manjunath, Director General, SVIMS cordially invites you to attend this interesting session
Date - Tuesday, 19 February, 2013
Time - 9 AM to 12.30 PM - Seminar
1.30 PM to 5 PM - Competition
Venue - The Mysore Association Hall, 393, Bhaudaji Road, King Circle, Matunga (E), Mumbai -19
RSVP - Adfactors PR, Prabodh Menon, Mobile 9769020527
Bizbash, February 19
The program for the day is as follows:
8:30 to 9:00 am - Registration
9:00 to 10:00 am - Discussion on Innovative marketing ideas on FMCG Sector
10:00 to 10:15 am - Tea/Coffee break
10:15 to 11:15 am - Innovative marketing ideas on Consumer Durables Sector
11:15 to 11:30 am - Tea/Coffee break
11:30 to 12:30 pm - Innovative marketing ideas on Services Sector
12:30 to 1:30 pm - LUNCH BREAK
1:30 to 3:30 pm - Final competition by 12 shortlisted teams from 100 teams
3:30 to 3:45 pm - Tea/Coffee break
3:45 to 4:30 pm - Jury Feedback
4:30 to 5:00 pm - Awards ceremony
6:30 to 9:30 pm - Celebration and networking (with live DJ)
* In the first half prominent professionals from the industry have been invited to share their experience of the current market scenario, challenges
and opportunities. Each speaker will present a unique aspect of marketing and strategy in their vertical for 10mins (3 Speakers, total 30mins). This will be followed by a 30 mins interaction with the student audience. Total One
hour for each vertical.
* The second half is devoted to competition/case study presentations to be made by students on a unique case. 12 teams shortlisted from over a hundred competing will get the opportunity to impress a
jury consisting of very dynamic leaders from the industry with their innovative and practical solutions to a difficult and engaging real life industry problem. Each team will have 10 mins. Total 120 mins.
* The jury
will pick three top teams for their overall understanding of the problem, the feasibility of solutions proposed and the depth of management thought applied from all perspectives. Additional Rewards and Recognition will also be
given to other teams based on their creative thinking, out of the box ideas and use of non conventional mediums to express explicitly chosen by the teams.
Best Solutions will be awarded as follows:
1.Winner - Rs 50,000/-
2.1st Runner-up - Rs15,000/-
3.2nd Runner-up - Rs 10,000/-
5 category awards of Rs 5000/- each for:
Best Name, Logo & tag line
Best Print Poster size A4
Best Radio Jingle
Best TV advertisement
Best business presentation
It is expected to be a day full of learning, engagement and enjoyment.
(Sir M Visvesvaraya Institute of Management & Research) is a management institute which has been built with a unique objective of providing quality management education to students and at the same time hone their skills in the
area of social service, aimed towards making them good social entrepreneurs. Be it a marketing or a finance student, the institute aims to inculcate the quality of being responsible to one's society and be self sustainable at the
same time through sound business strategies. SVIMS is affiliated to the University of Mumbai.
In today's times, when more and more conflicts emerge between a corporate and the public, the Institute is of the firm
opinion that it has become more relevant than ever to make the management aspirants more socially responsible.
SVIMS was started by the National Kannada Education Society or NKES in 2010. NKES was set up in 1939 at the
behest of Bharat Ratna, Sir M Visvesaraya who was responsible in creating some of the engineering marvels like the Flood Protection System of Sindh and Krishna Raja Sagar Dam in Mysore, in pre-independence India. It was he,
who designed the Dadar-Matunga-Wadala Estate in Mumbai as an education hub of Mumbai. As a mark of respect to the distinguished professional, Engineers Day is celebrated by the nation every year on Sir Visvesaraya's birth
anniversary on September 15.
Along with its social cause, SVIMS aspires to be among the best management colleges in the country with the most modern and innovative systems and services. Armed with a Wi-Fi and
cloud-enabled campus, SVIMS has a well equipped library and e-Library that includes latest national and international journals. The institute has replaced printed text books with e-books on tablets.
distinguishing factor about SVIMS is the emphasis on business management training through simulation, which exposes the participants to real economic environment and business issues related to finance, operations and marketing.
Participants are empowered to develop strategy, execute tactics and analyze competitors. They go through the pains and gains of running a company in a hypothetical environment and see the impact of their decisions on
Dynamic Businesss Analyses reports from CRISIL are made available to the students, to make them to be in-step with the current business environment .
Faculty constantly strives
to engage the students to be interactive on current topics. High Performance Leadership programs are conducted in the very first semester so that the student faces the marketing -sales challenges, with more confidence. Strategy is
another initiative, where the students have to design their own strategy for small businesses undertaken by them.
Thinking mode of learning, hands on learning and high performance leadership, are the other practical learning
approaches adopted by the institute.
The Governing Council of SVIMS is headed by Justice B.N. Srikrishna , former justice of Supreme Court and head of Srikrishna Commission. Other members include Jaithirth (Jerry) Rao
founder and former CEO of software firm Mphasis, renowned scientist . S. Doresswamy, former CMD of Central and Dena Bank, Mr. Madhusudhan Mandyan, CEO, Virgin Mobile India, Ms. Kamala, Vice President of NSE
and Mr. Ravi Malani, Director, Barclays Wealth India.