SVIMS seminar on Corporate Social Resonsibility
in management schools


Justice BN Srikrishna, eminent lawyer and former Supreme Court justice, who chaired the Srikrishna Commission and sixth pay commission, is a champion of many causes on social responsibility.

He feels that most of the corporate world is chasing profits at any cost, with lesser emphasis given towards being responsible to ones society or environment. Today CSR or Corporate Social Responsibility is often equated to charity, a mere act of opening a school or a hospital or donation to religious institutions, and nothing more. However, the real CSR is when a corporate begins to anticipate and checks if any of the steps it takes in its development and expansion activities, has a detrimental value to the community, society or environment it operates in.

He feels this sense of responsibility towards society has to be inculcated at the B-School level.

As the Chairman of Business School SVIMS or Sir M Visvesaraya Institute of Management Studies and Research, Justice Srikrishna strongly feels that CSR should be a subject of intensive study in B-Schools, as this will enable students to be socially responsible managers of tomorrow.

To address this topic, SVIMS is planning a one day seminar on CSR at
Nehru Centre, Worli on Saturday, March 9. Timing: 10 AM to 4 PM

You are cordially invited to attend the session that will see participation by eminent spokespersons from the industry, who are experts in CSR.

Speakers at the conference

1) Inaugural speech by Justice BN Srikrishna, who will also speak on legal framework on CSR 10 AM to 11 AM

2) Ajit Patnaik - General Manager, Corporate Sustainability.  Tata Housing Development company

3) E. Mohan Reddy - Dy. General Manager (CC & CSR), ONGC

4) K.T. Ramakrishnan - General Manager India & Sri Lanka. World wide Responsibility Accredited Production (WRAP)

5) More eminent speakers expected

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Invite note by Justice BN Srikrishna

Most of the corporate world is chasing profits at any cost, with lesser emphasis given towards being responsible to ones society or environment. Today CSR or Corporate Social Responsibility is often equated to charity, a mere act of opening a school or a hospital or donation to religious institutions, and nothing more. However, the real CSR is when a corporate begins to anticipate and checks if any of the steps it takes in its development and expansion activities, has a detrimental value to the community, society or environment it operates in. If there is, he stops the activity or takes the necessary corrective action.

The corruption, violence, distrust that takes place in today's world in general and corporate place in particular is mainly due to a lack of sense of responsibility of an individual to his fellow beings.

As they say, charity begins at home; CSR also should begin at home, when every individual is given a deep understanding about being good and responsible to one's neighbourhood and society. Even if the parents teach the right things, the moment an individual becomes independent; he becomes egoistic and cares more about himself and less for the society.

For a manager, his alma mater - his B-School, is his real home, where this understanding, to be responsible to his society has to be deeply enshrined in him. In fact CSR is simply that whatever is bad for you, do not do to others.

I therefore feel that CSR should be a subject of intensive study in B-Schools, and if even 25% of the B-school students practice CSR the way they have experienced at their alma mater, it will make a huge difference to the society and environment.

As the Chairman of SVIMS, I would like to convey to you that our institute will evolve with CSR as its foundation and an emphasis will be given to make management socially responsible and relevant. Separately, we also have plans to start a two-year full time MBA programme in the area of Corporate Social Responsibility. 

On behalf of SVIMS, I would like to invite you to attend a seminar on CSR on March 9 at Nehru Centre, Worli, Mumbai that will witness eminent speakers from the industry talking about how in today's times, when more and more conflicts emerge between a corporate and its publics, the aspect of social responsibility has become much more relevant. And, how B-schools, by making CSR as a subject of relevance could actually make a huge difference.

Justice BN Srikrishna
 

Source: By E-mail (March 7, 2013)

Published on IndianMBA.com on March 8, 2013

 

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