Leadership beyond boundaries
Bonding with societal issues with the spirit of design thinking and innovation
education enters a new realm as MBA students design prototypes that can be scaled up and taken to the next level not just to start entrepreneurial ventures but to find real-time solutions to societal problems
Global citizenship not just a privilege or an intellectual advantage, but it's an ecological and
social necessity, a technological possibility and also an emotional and political possibility in ways that it never was before. And because of a growing awareness of ecological and economic interdependence, the young managers and
entrepreneurs stepping into the arena of turbulent global work space need to learn to look beyond the narrow career goals to take on the mantle of responsible leaders by creating different kinds of mechanisms that empower
stakeholders in a sustainable manner. The young Indian minds need to consider how design-thinking can contribute to solving India's societal challenges, and what leadership is required to grow a design-based culture in Indian
businesses and society, in short, how design-thinking could bring positive changes in the infrastructure and behaviour of India's rapidly urbanising environment.
The students from WeSchool's niche programs like Healthcare,
Retail, Business Design and Rural Management grouped with their counterparts from the PGDM & PGDM E–Biz have been undergoing a transformational program in leadership, team building, value and ethics etc.and looking at
'opportunity spaces ' that included burning social issues, environment protection, inclusion of stakeholders in developmental process, energy conservation and alternate sources of energy; where they were expected to look deep into
the psyche of multiple stakeholders, create stakeholder maps, understand the patterns that emerged during the process and turn them into solutions for societal benefits. What emerged out of this creative endeavour were business
plans that were also solutions for issues faced by both rural as well as urban population i.e. financial services for the urban underprivileged, de-congestion through improved traffic sense, improving emergency healthcare in
cities, enhancing the branding of government services like the MTDC, designing an efficient IT tool for tracking government documents needed by citizens and many others.
'Leadership beyond boundaries ' unfolded into reality
when these solutions were presented to an impressive jury that included : Ashish Somaiyya, CEO-Motilal Oswal Pvt Ltd, U.R.Bhat, MD.Dalton capital Advisors(I)Ltd, Anurag Madan,Exec Director-Edelweiss,
Sameer Tamhane, Sr.Director(HR),MSD Organon(I) Pvt Ltd, Varky Joseph, Head-Customer experience-Raymond, Leon Verdes, Sr Manager- Finance, Castrol, Rajendra Samant, Area manager-Jain Irrigation,
Sanjay Badhe-Consultant –Mktg & Retail strategy and Dakshesh Parekh, Executive Director- Business India.
Lyndon Rego, Director-Innovation Incubator& Global Director -LBB, and Ramsey Ford,
Co-founder &Design Director-Design Impact, from Center for Creative Leadership (CCL ) mentored the students along with WeSchool faculty, reviewed the breakthrough projects and briefed the Global Citizen Leaders of the
future in this journey.
Among the 25 projects that were scrutinised by the panel of juries, the 3 top solutions were:
* VERMISPRAY, A business plan for converting an agricultural by-product; an organic liquid
fertilizer into an user friendly product for the consumption of the urban spaces like public and terrace gardens, nurseries, landscape artists, horticulturists as well as rural farms.
* SWEET NOTHINGS, A plan for positioning
the everyday jaggery into a high-end ready- to- retail product by converting the crude packaging and bulky form into with sophisticated packaging and branding. To make it attractive for the urban consumer for health and taste, to
be sold in bars(like chocolate),cubes(like chiklets ), syrup ( for desserts) and also as a healthy substitute for the Hypoglycaemia patients.
* www.egrameen.com, an IT intervention to bring a convergence of news, product information, technological
know-how, on-ground workshops, chat rooms to boost rural entrepreneurship
Prof Dr Uday Salunkhe, Group Director-WeSchool commented, "India needs young talent who will not only strive for personal success as a
corporate leaders or entrepreneurs but also on making the society a better place to live. One of the key initiatives that WeSchool has taken up towards nurturing its students is the AAA approach. AAA stands for Acquisition,
Application and Assimilation of knowledge. The approach emphasizes students to learn through application of acquired knowledge and as the next step delve deeper to make meaning of the knowledge acquired & experience by
understanding one's roles & responsibilities towards business, relationships & society .Center for Creative Leadership has joined hands with WeSchool to mentor our young students into seekers and explorers in search of
answers, that will heighten the sense of responsibility and cultural empathy, broaden the world view and assist them to create a new, higher ideal; an identity of self that they can relate to. As the vision of self will undergo a
deep change, the young manager will move from responsive to transformative contribution to the society "
This initiative compelled the young MBAs-to-be to step out of the comfort zones of classroom learning, look closely at
the fast- paced realities of the environment and come out with strong solutions that had the potential to be taken to a higher level .This endeavour not only changed their lenses but also tested their ability to accept failure and
turn it into opportunities for higher degrees of success.
Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research (We School) features among the
premier Business Schools in India. We School has two campuses, one in Mumbai the financial capital of India and another in Bengaluru, the IT capital of India. We School is among the 41 quality Institutes governed and run by
charitable Trust S.P. Mandali, Pune, all across the state of Maharashtra. We School has been ranked 10th among the top private B-Schools, 8th in international linkages by Forbes India in their best Business School survey in July
2011 and ranked 16th in Economic Times - India Inc's Preferred B Schools survey 2011.
About CCL :
The Center for Creative Leadership (CCL®) is a top-ranked, global provider of executive
education that develops better leaders through its exclusive focus on leadership education and research. Founded in 1970 as a non-profit, CCL helps clients around the world cultivate creative leadership—the capacity to achieve more
than imagined by thinking and acting beyond boundaries.
'Leadership Beyond Boundaries (LBB) ' is the Center for Creative Leadership's (CCL) global effort to advance leadership development in the world. Applying decades of
knowledge in CCL's research and training practice, LBB's mission is to make accessible, low-cost but equally high quality leadership development at the grassroots. With the help of sponsors and partners in India, LBB has been
working to unlock the potential of the country's greatest resource — its people. The following are key areas of work –Educational Institutions, youth organizations, Government and social sector, social entrepreneurs,
microfinance organizations and women empowerment groups
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