MICA Announces a Programme on
Winning Customers in a World of 'Big Data'

Ahmedabad, December 20, 2013:  Mudra Institute of Communications, Ahmedabad (MICA), India's premier Communications Management Institute, announced today a three-day residential management development programme (MDP) on 'Winning Over the Minds and Hearts of Customers' at their campus, from January 22-24, 2014.

This cutting-edge programme will be delivered by Prof. Luis Huete, using the latest tools and techniques for gaining more dialed-in customers and building more powerful brands in a world of "big data" with smartphones, tablets and social networks. Prof. Luis Huete, a Professor at IESE Business School (University of Navarra, Madrid), is a top management consultant, speaker, author and executive coach. According to the Institute for International Research (IRR), three out of four executives consider him as "the best Spanish management guru". He has provided training and consulting services to more than 700 companies in 70 countries, including 50% of the firms listed in Spain's Ibex 35 stock market index.

"Sales and marketing departments are being transformed by the convergence of three phenomena, viz. 'big data' available through various channels including online; the boom of smartphones and tablets capable of handling transactions and value-added communications; the key role of social networks in the lives of many consumers," said Prof. Luis Huete.

"Technology is transforming the profession, though the challenge remains the same: to create brands that are attractive, manage the customer experience through different channels and screens and ultimately gain loyal customers. New technologies open up a world of new possibilities for winning over customers' minds and hearts. Companies today need to ensure that their brand promise, customer experience and the values that underpin their culture are a coherent whole that will enrich the brand in a positive way," Prof. Huete added.

The objective of MICA MDP is to sensitize managers about gaining and retaining today's dialed-in customers and building more powerful brands in a world of "big data" with Smartphone, tablets and social networks. The MICA MDP on 'Winning Over the Minds and Hearts of Customers' will focus on the following:

* Knowing the key aspects of management for winning over the minds and hearts of customers in a world buzzing with social networks, smartphones and tools for analyzing massive amounts of data.
* Working to redesign the customer experience through different channels, by observing emotional reactions with empathy.
* Knowing the inherent possibilities of using the brand's attributes to shape the customer experience and the cultural values of the company.
* Lay the groundwork so that the participants can instill a culture of customer service as well as internal and external cooperation to improve the value proposition and the customers' perceived value.

Commenting on the upcoming MDP,
Dr. Nagesh Rao, President and Director, MICA said, "Working professionals need to understand the latest in their field as well as in all other areas on the periphery that impact their business decisions directly or indirectly. There is an urgent need for managers to update and upgrade their knowledge in all areas of their businesses."

"Each MICA MDP is designed to equip participants with new thinking, new tools and new techniques. With this whole brain thinking, management teams in an organization can take business challenges head on – in an innovative manner," added Dr. Nagesh Rao.

The programme 'Winning Over the Minds and Hearts of Customers' will be useful for Senior and middle level managers in  sales, marketing, customer service , customer relationship, branding, communications, planning and research- from manufacturing and service sectors - including FMCG, consumer durables, telecommunications, technology, auto, airlines, travel, hospitality, real estate, furniture, transportation, logistics, banks, financial services, retail, clothing, tourism, media, entertainment, oil and energy, pharmaceuticals, hospitals and healthcare, among others.

More information on the programme is available on MICA website at:

More About
Prof. Luis Huete
Professor, IESE Business School (University of Navarra, Madrid)
Top Management Consultant · Speaker ·Author · Executive Coach

Prof. Luis Huete holds a Law Degree, an MBA from IESE Business School and a DBA from Boston University. He was a Fulbright Scholar and his dissertation on commercial banks' services strategy was awarded by the Decision Science Institute Award as the best dissertation of the year in 1988. He has worked as a researcher at Harvard Business School developing scientific material and taking part in a research project sponsored by Bell Communications.

He has been a professor at IESE Business School since 1982 and has lectured in Harvard Business School's Achieving Breakthrough Service and Advanced Management programmes. As a visiting lecturer, Prof. Huete regularly participates in advanced management programmes at prestigious business schools such as ESMT (Germany), ISEM Fashion Business School (Spain), Louvain (Belgium) and Deusto Business School (Spain) among many others. In addition, he collaborates with the corporate universities of Bupa (U.K.), ISS (Denmark), Omnicom (USA), Telefónica (Spain), etc.

Prof. Luis Huete is the author of ten top management books in Spain and his articles are regularly published in business publications. He is a frequent speaker at conferences and industry gatherings and has provided training and consulting services to more than 700 companies in 70 countries, including 50% of the firms listed in Spain's Ibex 35 stock market index.

He has worked together with CEOs and their teams to define organisation structures and major transformation projects for companies such as Banco Santander, BBVA, IBM, Oracle, McDonald ¥s, Adecco, Intercom Group, Opel, Iberostar, Grupo Pascual, Ricoh, Loewe, Campofrío, Lilly, Vodafone, Gilead, Six Senses (Thailand), Banesto, Larrain-Vial (Chile), ISS (Denmark), Telesp (Brazil), Movistar (Argentina, Chile and Central America), Grupo Brescia (Perú), Grupo Romero (Perú), Grupo Consenso (Ecuador) and Banco de Galicia (Argentina) among others.

Prof. Luis Huete also serves on the boards of companies such as Epikurean Hospitality in Thailand and Altia Consultores, Corporación Financiera ARCO and Ecointegral in Spain. He also belongs to the Global Advisory Board of the Oxford Leadership Academy (UK), IBS (México), VipScan (Spain), Abypersonalize (Spain) and is a patron of the Modern Art Foundation NMAC (Spain).

He has received three awards from the Actualidad Económica magazine for best 100 business ideas of the year. According to the Institute for International Research (IRR), three out of four executives consider him as "the best Spanish management guru". The publication Who's who en el Management Español highlights Prof. Huete as one of the most influential players in this field.

Prof. Huete lives in Madrid with his wife Maria and their four children.

About Mudra Institute of Communications, Ahmedabad (MICA)

The Mudra Institute of Communications, Ahmedabad (MICA) was established in 1991. MICA is the first residential institute in the country and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other communication-driven businesses.

Source: By E-mail (December 20, 2013)

Published on IndianMBA.com on December 20, 2013


Back to MBA News Flash Main Page


Important Note
Certain articles are published on this website assuming that all the material herein are in the public domain, as the intention of that article is a noble one - to benefit the student community. It's published here with noble intentions for academic purposes. If you find that this article is copyrighted and is not supposed to be published without permission, please let us know by dropping an email to info@indianmba.com

Important Note :
Site Best Viewed in Internet
Explorer in 1024x768 pixels
Browser text size: Medium