Ahmedabad, February 07, 2014:
Mudra Institute of Communications, Ahmedabad (MICA), India's premier Communications Management Institute, will organize India's first
International Communication Management Conference (ICMC 2014), on 'Managing Health Communication' at the MICA campus from February 12-14, 2014. Arguably the
most important health communication conference of the year, ICMC-2014 will bring together healthcare providers, communication and marketing experts, policy makers and activists all under one roof.
Elaborating the objective of ICMC-2014, Dr. Nagesh Rao, Director &
President of MICA, said, "Recent studies have shown that healthcare organizations lose substantial amounts of money annually as a result of ineffective and inefficient communication. This is not surprising, as the importance of communication in healthcare has not largely been recognized. A result of this is that healthcare providers are not given formal training in effective communication."
"The conference aims at furthering holistic health and would provide a platform for bringing together scholars, activists and health practitioners to discuss frontier developments in communications theory and practice. It
will be a great success if the conference can result in at least sensitizing people to useful health-related information," added Dr. Rao.
According to MICA, the conference has already attracted attention of several Indian and international
institutions, including the University of Texas, National Accreditation Board of Hospitals & Healthcare Providers, Indian Institute of Health Management Research, Michigan State University and several renowned non-governmental
organizations like NACO, UNICEF and PFHI will be presenting their papers on various topics relevant healthcare communications.
The scientific program of ICMC-2014
is developed by leading experts with contributions by the University of Texas, Indian Institute of Health Management Research and the Michigan State University on topics such as Health Policy: People, Practice and Perspectives,
Health Behavior & Health Education, Communicate to Connect: Media Construction and Emerging Partners of Health Communication and many more. The Summit will feature plenary sessions, paper presentations and panel discussions
that will facilitate dissemination and exchange of the best practices.
About Mudra Institute of Communications, Ahmedabad (MICA)
The Mudra Institute of Communications, Ahmedabad (MICA) was established in 1991. MICA is the first residential institute in the country and perhaps in the Asia-Pacific
region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.
The institute provides specialists in the field of communications management. Its spirit lies in its
grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills.
Today, it is the alma mater of
professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other communication-driven