MICA Announces Management Development Programme on "Bridging Health Communication Gaps"

Ahmedabad, September 19, 2014

MICA today announced three-day residential Management Development Programme (MDP) on"Bridging Health Communication Gaps", from October 14 to 16, 2014, at its campus in Ahmedabad. Led by Dr.ArbindSinha, the MDP is targeted for senior and middle level programme officers working with the health programmes of Government departments, NGOs and international organisations supporting health interventions. CSR teams from corporate houses, communication agencies designing health communication campaigns and consultants in the area of Health Communication, will also find the MDP relevant and useful.

Participants ofthis MDP will understand the theoretical as well as field realities of programme implementations and learn a practical approach to effective Health Communication management.The focusof the programme-'Bridging Health Communication Gaps', will be participatory with situation analysis, case study, discussion on strategy and plan of Health Communication management. The MDP will have a focus on bridging Health Communication gap issues, especially at the sub-district level. The programme fee for Indian participants is INR 30,000/- and US $1,250/- for the international participants.

Elaborating on what the MDP offers, Dr.ArbindSinhastates, "The need for strengthening communications system and getting professionals to help improve the situation, is the felt need of all those associated with healthcare management.The MDP on 'Bridging Health Communication Gaps' will proceed with the basics of health communication, itsprocess, effectiveness and its role in the health sector, especially for social change; the paradigm shift fromInformation, Education and Communication (IEC) to Behaviour Change Communication (BCC), the importance ofBCC, the depth of responsibility associated with BCC and the challenges of BCC."

For more details, please visit:

MDP Centre,
Shela, Ahmedabad 380 058 (India)
Phone: +91 2717 308250
Fax: +91 2717 308349

For further information on MDPs at MICA, please contact:
HardipChandnani, Senior Marketing Executive at: +91 9586859700

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communicationsolutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

For Further Information, please contact:
Himanshu Dandotiya 9558808618 - dandotiya@micamail.in
Krishnamoorthy R 9967067542 krishnamoorthy.r@ketchumsampark.com
TejaliRane 9930885779 tejali.rane@ketchumsampark.com

Source: By E-mail (September 19, 2014)

Published on IndianMBA.com on September 19, 2014


Back to MBA News Flash Main Page


Important Note
Certain articles are published on this website assuming that all the material herein are in the public domain, as the intention of that article is a noble one - to benefit the student community. It's published here with noble intentions for academic purposes. If you find that this article is copyrighted and is not supposed to be published without permission, please let us know by dropping an email to info@indianmba.com

Important Note :
Site Best Viewed in Internet
Explorer in 1024x768 pixels
Browser text size: Medium