Ahmedabad, September 19, 2014
MICA today announced three-day residential Management Development Programme (MDP) on"Bridging Health Communication Gaps", from October 14 to 16, 2014, at its campus in
Ahmedabad. Led by Dr.ArbindSinha, the MDP is targeted for senior and middle level programme officers working with the health programmes of Government departments, NGOs and international organisations supporting health
interventions. CSR teams from corporate houses, communication agencies designing health communication campaigns and consultants in the area of Health Communication, will also find the MDP relevant and useful.
Participants ofthis MDP will understand the theoretical as well as field realities of programme implementations and learn a practical approach to effective
Health Communication management.The focusof the programme-'Bridging Health Communication Gaps', will be participatory with situation analysis, case study, discussion on strategy and plan of Health Communication management. The MDP
will have a focus on bridging Health Communication gap issues, especially at the sub-district level. The programme fee for Indian participants is INR 30,000/- and US $1,250/- for the international participants.
Elaborating on what the MDP offers, Dr.ArbindSinhastates, "The need for strengthening communications system and getting professionals to help improve the situation, is the felt need of all those associated with healthcare management.The MDP
on 'Bridging Health Communication Gaps' will proceed with the basics of health communication, itsprocess, effectiveness and its role in the health sector, especially for social change; the paradigm shift fromInformation, Education
and Communication (IEC) to Behaviour Change Communication (BCC), the importance ofBCC, the depth of responsibility associated with BCC and the challenges of BCC."
For more details, please visit: http://www.mica.ac.in/calendar/mdp/7
Shela, Ahmedabad – 380 058 (India)
Phone: +91 2717 308250
Fax: +91 2717 308349
For further information on MDPs at MICA, please contact:
HardipChandnani, Senior Marketing Executive at: +91 9586859700
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communicationsolutions to the industry,
government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics,
advertising, media, digital and other strategic marketing and communication-driven businesses.
For Further Information, please contact:
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