ABV- Indian Institute of Information Technology and Management, Gwalior is organizing the Faculty Development Programme on MULTIVARIATE AND
ADVANCE DATA ANALYSIS IN MARKETING from March 14-20, 2015.
The MADAM-2015 aims at honing research skills of faculty of management area in various AICTE approved Institutes and Universities. The programme will help
participants in understanding fundamentals of conceiving a research project and also tools and skills to pursue research for Doctorate, writing research papers and taking consulting project etc in Management. The faculty for the
program is drawn from the best resources from all over the country.
This FDP is also going to discuss some basic statistical tools like formulation and testing of hypothesis, parametric tests and non-parametric tests. Other
than these basic statistical techniques, participants will also be exposed to advanced multivariate statistical analysis techniques like factor analysis (including confirmatory), discriminant analysis, cluster analysis, conjoint
analysis, multi- dimensional scaling, fuzzy logic in marketing, structure equation modeling (AHP), DAMETEL, TOPSIS, Fuzzy Logic in Marketing: FAHP, FDAMETEL, FTOPSIS.etc.
The main objective of the workshop is to provide
hands-on experience to the participants in analyzing and interpreting data using statistical software. The participants will learn about the use of various multivariate methods in research and how to design the study to collect
data amenable for such analysis.
For any clarification about FDP please contact to the Administrative Coordinator on 09329755313.
ABV- Indian Institute of Information Technology & Management Gwalior
(An Autonomous Institute of Ministry of HRD, Government of India)
Morena Link Road,Gwalior- 474 015. Website:- www.iiitm.ac.in
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