Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus

Harvard Business School Executive Education program will develop new abilities to identify opportunities and drive profitability and growth for organizations

Mumbai: Harvard Business School (HBS) will host an executive education program, Leading Growth through Customer Centricity - India, from January 27-29, 2014 at the HBS style classroom, Taj Land's End, Mumbai. The program will explore how to build a customer-centric organization by recognizing actionable market segments, implementing segment-specific strategies, and expanding market share.

"Increasing commoditization, shifting markets, and expanding globalization makes it more challenging for companies to innovate and grow their customer base. By examining each issue from varied vantage points, in
Leading Growth through Customer Centricity - India, organizations will gain an in-depth understanding of the steps needed to achieve customer centricity" said Prof. Ranjay Gulati, Jaime and Josefina Chua Tiampo Professor of Business Administration, Unit Head, Organizational Behavior, Chair- Advanced Management Program.

This highly focused program presents the vision, strategy, and leadership imperatives for leading and growing a customer-focused organization in India and beyond.

Leading Growth through Customer Centricity - India is designed for Chief executive officer, Chief operating officer, Chief administrative officer, President, Managing director, Chief human resources director, etc. with more than 15 years of experience in large established business-to-business or business-to-consumer companies. Because complex business strategies are discussed, this program is most beneficial for individuals who have the authority to initiate change across the organization.

"As India's improving business environment attracts new competitors, companies that can shift their focus from commodity to customer will have the strategic advantage. This program will analyse case studies featuring real-world examples of customer relations management from the banking, hospitality, retail, transportation, technology, insurance and medical device industries." said
Prof. Rajiv Lal, Stanley Roth, Sr. Professor of Retailing.

As with all HBS Executive Education programs, the India portfolio is taught by distinguished HBS faculty using the renowned
HBS case method. Faculty lectures, interactive exercises, and diagnostic assessment tools create a dynamic learning environment. The program aims to build long-lasting relationships via the professional network that is created through close interaction with an elite group of Indian and global peers.

Source: By E-mail (December 16, 2014)

Published on on December 18, 2014


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