School of Management Studies
Baddi University of Emerging Sciences And Technology
National Conference on "Innovative Marketing Strategies for Sustainable Growth"
on 20th Feb 2015

We have the pleasure and honour to invite you to participate in National conference on " Innovative Marketing Strategies for Sustainable Growth" organized by School of Management Studies on 20th Feb 2015. BUEST is the result of amalgamation of several prominent institutions as IEET, IPES, IMS promoted by the society Centre for Advance Studies in Engineering (CASE). Since its inception the aim is to promote quality education and to bring out the potential of young minds of Himachal Pradesh and adjoining states.

The National conference will provide a platform to Industry and Academia for sharing best practices and perspectives with each other and also with BUEST's budding marketing professionals - our students. The objective of the conclave is to make all the participants and our students understand how marketing innovations have accelerated pace of change in the field of the product and services, Finance, HR, advertising, product design or packaging, retail or distribution, sales promotion or pricing. The marketing professionals through their panel discussion would enlighten students by the best practices undertaken in their respective organizations for innovative marketing strategies.

National conference includes penal discussion among eminent individuals from industry and academia along with paper presentation sessions, invited guest talks, key note addresses and plenary/ valedictory discussions. The conference has assured publication opportunity. The Conference proceedings will be published with ISBN 978-93-82191-40-7.

In this regard, faculty members, research scholars and students Marketing, HR, Finance, IT, are invited to participate by writing research paper, case study and article. A soft copy of the abstract / full paper to be submitted to Dr Poonam Bassi, Organising Secretary,email: We further request you for the circulation of this invite to your colleagues and friends also to participate and contribute paper(s) on relevant themes as per guidelines given in the brochure.

Important Dates
Last Date for Submission of Abstract (< 300 words) 23rd Jan 2015
Confirmation of Acceptance of Abstract 28th Jan 2015
Last Date for Submission of Full Paper (< 3000 words) 11th Feb 2015
Confirmation of Acceptance of Full Paper 13th Feb 2015
Last date for Registration for the seminar 16th Feb 2015
We eagerly look forward to your consent and your team's participation in this event.

Dr Poonam Bassi
AP, School of Management Studies
Baddi University of Emerging Sciences & Technology
Vill - Makhnumajra, Baddi, NH-21 A, Distt - Solan, H.P. 173 205
Conference email:

Information Brochure
Click Here

Registration Form 20 Feb
Click Here



Source: By E-mail (January 17, 2015)

Published on on January 17, 2015


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