On July 16th, the Rural Management Alumni Committee of Xavier School of Rural Management, Xavier
University organized atalk on Agri Input Marketing. The meet was centered on the concepts and tools of contemporary marketing management of agricultural inputs. The meet was graced by an esteemed alumnus of XIMB, Mr. Bishnu Prasad Mishra of Coromandel International
Limited.Currently he holds the post of the Assistant General Manager in Coromandel International Limited, India's second largest Phosphatic fertilizer player and is in the business segments of Fertilizers, Specialty Nutrients, Crop
Protection and Retail. Currently, Coromandel International Limited accounts for a turnover of more than INR 24350crore.
The session began with Mr. Mishra enlightening the prospective Rural Management students about the
urgency of shedding light into the marketing of agricultural inputs. He further covered issues like the sulphur soil testing problems faced by the farmers of today, shift from the agricultural occupations, the effects of organic
and chemical fertilizers in agriculture and the supply chain management.
Having a keen interest in developmental studies from the days of his graduation, Mr. Mishra channeled his entire industrial knowledge towards the
welfare of the agricultural sector.
Being a man of prodigious experience, he could answer the queries of the students dexterously. Mr. Mishra stressed on the fact that as management students one should never stream their
interests to a particular sector like finance, development or marketing. Rather, one must stay as flexible as possible.The speech concluded on a bright note with Mr. Mishra congratulating the students for choosing the niche course
of Rural Management and stressing on the importance of optimism and perseverance for the achievement of one's goals.
Xavier University, Bhubaneswar (XUB) was established in accordance with the Xavier University Act 2013 and was inaugurated on the 7th of July 2014. The University is India's first digital University and an institution of higher
learning for imparting professional and technical education. It is a self-financing institution of higher learning for imparting professional and technical education. XUB offers its Masters in Business Management through its
flagship school, XIMB. It also offers Masters in Human Resource Management through Xavier School of Human Resource Management, Rural Management through Xavier School of Rural Management, Sustainability Management through Xavier
School of Sustainability and graduate programme in commerce through Xavier School of Commerce. Apart from these it has proposed to set up other schools of higher learning in various areas like Public Policy, Sustainability, Media
& Communications, Finance, Education and Centers of Research in Public Policy & others.
XIMB, a 28 years old business school of global repute is the Flagship School of Xavier
University. Inspired by the Jesuit spirit of 'Magis', or excellence, XIMB strives to be a premier institute globally recognized for management education, training, research, and consulting that help build a just and humane society.
The Institute today has become widely recognized for its excellence in imparting management education. It is counted among the leading management institutions in the country.
For more information please contact:
IlluminatiX, Media & PR Cell of XIMB
Phone No: +91 9658487219
XAVIER INSTITUTE OF MANAGEMENT
Xavier Square, Bhubaneswar - 751 013, Odisha
Tel: 0674-3012345 Fax: 0674-2300995
Web: http://www.ximb.ac.in, http://www.xub.edu.in