MICA Announces Admission Process for PGDM-C 2016-18
MICAT goes computer-based
To be conducted in 14 cities on December 20
GE-PI in Bengaluru, Delhi, Kolkata and Mumbai by Mid-January 2016

Ahmedabad, August 17, 2015

MICA, India's premier management institute renowned for Creating Leadership in Strategic Marketing and Communication today announced theadmission process for its 2016-18 batch of the flagship Post Graduate Diploma in Management-Communications (PGDM-C). The admission process for PGDM-C 2016 intake sees major changes in terms of selection cycle, eligibility exams, aptitude test format and Group Exercise & Personal Interview (GE&PI) centres. The changes are elaborated as below:

1. The selection process for PGDM-C 2016-18 to happen twice.
2. Candidates will have to take at least one of the three eligibility exams: CAT 2015,
XAT 2016 and GMAT (2012 onwards).
3. MICAT will be held only in the computer based format in 14 cities across the country.
4. First phase Group Exercise & Personal Interview (GE-PI) will be conducted at Bengaluru, Delhi, Kolkata & Mumbai and the second phase GE-PI at MICA, Ahmedabad only.

Commenting on the revised admission process, Dr. Shubhra Gaur, Chairperson-PGDM Admissions said "By having the selection process twice - in December-January and Feb-March - we intend to provide more opportunities to MICA aspirants.  Also, by conducting the GE-PI process in four cities, we aim to increase MICA's reach for aspirants from different parts of the country, while also reducing costs and stress levels for aspirants. We believe this will facilitate us getting a high quality intake. I wish all the very best to the aspirants!"

Dean Dr. Atish Chattopadhyay, who's recently joined MICA, elaborated "MICA is very different from any other conventional B-School. MICA believes that creative thinking, consumer centricity and communication are the building blocks for grooming leadership. This differentiated approach to leadership training attracts a diverse pool of applicants across disciplines, gender and region. Over the years, MICA has benefited from this trend and MICA is the only leading school, which has around 50 percent non-engineers and more than 50 percent women in its class. Recently, we have seen increased interest from Eastern and Southern India.  Giving the applicants the option of appearing for interviews at Kolkata and Bangalore is an effort to reach out to this group. Also, MICA is the only leading School, which offers a specialization in 'Digital Marketing & Communications' which has witnessed substantial interest from applicants from Bangalore, Kolkata, Hyderabad and Chennai. The new admission process is line with MICA's vision of achieving global standards both in quality and in reach"

About PGDM-C

The PGDM-Cis a two-year, full-time, residential programme approved by AICTE and deemed equivalent to an MBA by the Association of Indian Universities (AIU).

It is a differentiated MBA programme that creates leadership through Creative Thinking, Communication and Consumer-Centricity.


A Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

How to Apply

Candidates will need to apply online at MICA website
www.mica.ac.in. Applications will open on September 10, 2015.

Selection Procedure

The selection process for PGDM-C 2016-18 has three steps:

Step 1: Each candidate has to take at least one of the three exams:  CAT 2015, XAT 2016 and GMAT (2012 onwards).

Step 2: MICA Admission Test (MICAT) to assess leadership potential of the applicant reflecting an aptitude for creative thinking, communication and consumer centricity.

The admission test is a multidimensional examination, which assesses candidates in areas such as Divergent Thinking Abilities, Written Communication Abilities, General Awareness about contemporary social and business issues, including areas relevant to media, marketing, advertising & current affairs and Analytical & Verbal Abilities.

The Admission test also includes psychometric profiling to assess the candidate's leadership potential.

Step 3: Based on the performance in the  MICA Admission Test (MICAT), applicants are shortlisted for Group Exercise (GE) and Personal Interview (PI) to assess a candidate's overall personality, clarity in thought, ability to work in a team, knowledge, determination, maturity and fit into the culture of MICA.

Important Dates

For the first phase of the selection process, MICAT will be held in 14 cities and GE-PI will be held in four cities - Bengaluru, Delhi, Kolkata and Mumbai. The timeline is as under:



Website update and applications open

September 10, 2015

Applications close

December 04, 2015

MICA Admission Test (MICAT) -computer based test in 14 cities

December 20, 2015

Call letters for GE-PI

December 30, 2015

GE-PI (at Bengaluru, Delhi, Kolkata and Mumbai)

January 15-18, 2016

Confirmed Admission Offer

January 31, 2016

*For the second phase of the selection process, the timeline shall be announced at a later date. However, the GE-PI for the second phase will take place only at the MICA Campus in Ahmedabad.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communicationsolutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.  Visit
www.mica.ac.in to know more.

Media Contact     Primary                      Secondary
                        Himanshu Dandotiya     Monica Reddy
Telephone          +91-2717-308269
Cell                   +91-9558808618          +91-9974652533
dandotiya@micamail.in    interface@micamail.in

Ketchum Sampark
Krishnamoorthy R 9967067542
TejaliRane - 9930885779

Source: By E-mail (August 17, 2015)

Published on IndianMBA.com on August 18, 2015


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