The Fascinating World of Small & Lovely


By
Sanya Sagar V.
Valliammai C.
Vimalya R.
Yashaswini N.V.
First Year MBA
Jansons School of Business
Coimbatore
 


The Apparel and textile industry is the second largest sector after agriculture in India. It occupies unique and important place in the industrial sector, which is the earliest industry to come into existence. It contributes 14% of the total industrial production and 30% of the total exports.

MARKET SIZE:

The overall apparel market size contributes to Rs.1542 billion in which kids wear contributed to Rs.225.1 billion in the previous year. It is expected that it will reach Rs.45,000 crore by 2013. The organized kids wear market is expected to touch Rs.3800 crore this fiscal up from the current Rs. 3000 crore and it is growing at a rate of 17%.


Fig : Growth rate of Kids apparel in crores

The above graph depicts that the growth rate of kids wear apparel is in increasing trend, which will reach above 30,000 crore by 2014.

Market size increased due to, the fashion consciousness among kids and rise in income, consumer taste, consumer preferences plays a vital role in demand and these factors leads to  increase in demand for branded kids wear.  Kids apparel market was unorganised than any other segment of apparels, there is a boom in the market as many players are creating niche by themselves  as a result domestic and international players are stepping into the kids apparel.


MAJOR PLAYERS:

Existing players in the sector are Lilliput, Gini & Jony, Catmoss, Raymond, Allen Solly, Benetton Kids, Tommy Hilfigers, Reebok, Zara Kids, Disney, Barbie. Lilliput, the leading player in the kids wear segment with the market share of 14.3%. Gini & Jony, the second largest player with a market share of 11%. Catmoss, the third largest player in the market share of 7%. Raymond launched "ZAPP" store for kids, which is tie-up with Disney and Warner Brothers. Allen Solly places a key role in branded kids apparels.


The upcoming international competitors in India are Adams, luxury Italian kids, Nautik kids owned by Global Lifestyle Brand Nautika Milou, Lavin.


Since there is a challenge among the competitors to promote the products, they opt for various promotional methods like inclusion of cartoon characters in kids garments and providing accessories, conducting kids ramp shows. Pricing is a major challenge in this sector as it is sensitive. Even though the price is sensitive the rise in income and the parents desire to give their best to the children, overcomes this factor. As there is boom in apparel industry, it will increase the employment opportunity in the country also increases the revenue.

SUMMARY :

Indian market is still not as matured as western markets but presents number of opportunities in apparel world. Thus the increase in the market size shows there is a scope for kids wear in the market which makes the organised sector to enter the world of Kids apparels.

BIBLIOGRAPHY:

1. http://www.fibre2fashion.com/
2. http://www.technopak.com/Perspective/vol4/Trends in India's Domestic Fashion market.pdf
3. http://www.apparelresources.com/
4. http://www.fashionnewspaper.com/articles/6423/1/Kidswear-Market-in-India-2010--Research- and-Markets/Page1.html
 


Sanya Sagar V.
Valliammai C.
Vimalya R.
Yashaswini N.V.
First Year MBA
Jansons School of Business
Coimbatore
 

Source: E-mail September 24, 2011

 

           

 

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