Mobile Entertainment Business


By
Geetha C P
S2 MBA
Institute of Management in Kerala
Thiruvananthapuram
E-mail:
geetha_aradhana@rediffmail.com
 


With hyper sales of cheap, color screen phones and an infrastructure that can support content downloads, the mobile entertainment business is growing beyond ring tones, song clips, and simple games. Traditional media and entertainment companies are looking at wireless as the next big distribution channel.

Studios have begun to embrace mobile phones as another potentially lucrative distribution channel for their content. While some, like Disney, have created their own mobile-entertainment divisions, the majority have licensed their brands to specialized mobile-entertainment companies.

The entertainment industry is one of the largest sectors of the economy, fast becoming one of the most prominent globally. The global mobile content market continues to exhibit major growth potential through increased handset penetration and new technology. As the mobile internet becomes an increasing feature of every day mobile usage, mobile entertainment volumes will be the greatest beneficiary.

Phones were once used solely for the purpose of communication but today they are first and foremost used as a form of entertainment. Today, we can use cellular phones not only to make phone calls but also to play games, listen to MP3s, surf the net, taking photos and even play the favorite online games. Text messaging - invented almost accidentally by mobile manufacturers, has already become so popular with younger mobile users that they send more texts than they make phone calls.

The arrival of 3G (3rd Generation) has just increased possibilities further. It's astonishing how quickly the possibilities of mobile phones are growing. Cellular mobile service providers provide new value added services like Multimedia Messaging Service (MMS), Internet Banking, data at high speed, video picture display and even live coverage of important events over mobile phones.

Most phones on sale are still 2G (or GSM) models, but several 3G phones from leading manufacturers are now on the market. Features of third generation of mobiles are that they let you access far more multimedia content - such as news or sports clips, for example. You can also make video calls to other 3G phone users.

Some handsets also allow you to record short video clips onto your handset which you can send to friends with video playback on their phones - this is known as 'video messaging'. Most recent mobile phones are able to access the internet. This lets you send and receive emails on your phone (if it is email compatible) and view a limited range of Wap pages, which are internet pages specifically designed for mobiles.

GPRS (General Packet Radio Service) is an 'always-on' service, which means that you can set up a GPRS-enabled phone so that emails arrive automatically - you don't have to log on to access them. It also means that if you receive a call while web surfing, it'll pause while you take the call.

All phones can make calls and send texts, but we look at differences in ease of use, battery life, reception and sound quality. Other features, like a camera, radio, games or Bluetooth can help make your mobile more entertaining.
 


Geetha C P
S2 MBA
Institute of Management in Kerala
Thiruvananthapuram
E-mail:
geetha_aradhana@rediffmail.com
 

Source : E-mail April 8, 2005

 
 
 

 

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