SMS Marketing


By
Saran R
S2 MBA
Institute of Management in Kerala
Thiruvananthapuram
E-mail:
saranmech@yahoo.co.in
 


Successful SMS marketing (using mobile phone text messaging), like e-mail marketing, is about, saying the right thing, to the right person, at the right time. The greatest strength of SMS marketing can be its immediacy. A special offer, text 2 Win, a time-sensitive promotion, information bulletins, latest news, current events, product or service alerts. The various SMS marketing services including: strategy planning, creative development, deployment e.g.: txt-2-Win, 2-way SMS, quick campaigns, campaign queuing and scheduling, auto-responses, management, analysis and reporting, full service or self-service.

There are more and more ways that your company (or website) can take advantage of bulk SMS marketing. What is SMS Marketing (or mobile marketing)? Sending bulk SMS offers much more than bulk e-mail, as this business communication channel is in the pocket of every one of your customers, or potential customers. Put simply, bulk SMS (mobile marketing) offers some or all of the following technical perspective: E-mail to SMS to e-mail, Desktop SMS messaging, SMS Premium rate billing, Bulk and scheduled SMS message sending, HTTP Gateway

And these technical and business perspectives can be successfully combined to increase product awareness, develop brand recognition, build an opt-in mobile marketing database, etc. Like any growing business sector, SMS marketing services are developing all the time to meet particular niches.

Xecure Messaging System (XMS) that provides an inbuilt safeguard against the misuse of messages sent through the Short Message Service (SMS).

Mobile messaging is in. So is the hacking of these messages. With a number of service providers, especially banks and financial institutions, going that extra mile in giving good service to their customer through services like mobile banking, the need for a secure messaging service gains all the more importance.

The message can be securely encrypted and transmitted so that only the designated recipient of this message is able to open this message and understand what it contains. The XMS system is presently compatible with GSM phones, but within three months even CDMA phones would be XMS compatible.

Often, contents of SMS messages are sensitive in nature and could include private data, such as passwords, sales quotes, meeting schedules, stock exchange quotes, bank PIN numbers, or account numbers. Security requirements in mobile messages could be driven by numerous factors.

The Xecure Messaging Services (XMS) suite of products provides password-based symmetric or shared key asymmetric crypto operation to ensure complete security between both the parties.

There would be one model in which the service provider, like Airtel, Idea, and others, would be able to provide this service as a subscription base service. So they could ask users for the subscription and allow them to use unlimited message provided a standard fee is paid.

There is also a model for business enterprises and small office businesses. If there is a sales team of 50 people who need to communicate certain messages on encrypted on secure messaging, they can avail the same service independent of service provider. They can pay for fixed level of usage for the whole year and their system administrator could actually help them download it into their mobile phones.

Thus in the coming era will be the era of SMS marketing. Good SMS marketing firms can help you hone down your pitch and increase profitability.
 


Saran R
S2 MBA
Institute of Management in Kerala
Thiruvananthapuram
E-mail:
saranmech@yahoo.co.in
 

Source : E-mail April 25, 2005

 
 

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