Key Result Area (KRAs) on the Tata Teleservices Ltd.

Heena Patel
MBA II Semester
Shree Amreli Jilla Leuva Patel MBA Collage Of Women
Amreli–365 601 GJ


It is generally recognized that there is a need for new methods of affordable, accountable for the key result area of the finance department on the Tata Teleservices Ltd, identified the huge telecommunication center in the all over the India as well as world.

The aim of this project was to know about the key area of the employees and all finance department structures. The project involved study of the research of methods for the employee's areas.

Area of Study:

In this summer project an analysis of the change; especially with regard to key result area that has been affected employees on the finance department with effect from every 1st of the month has been made.

Tata Teleservice Ltd has a strong workforce of 5500.  Today the company serves 16 lakhs customer in over 50 towns.

Tata Teleservices (TTSL) came a long way in 2003, a year, which saw India's telecom industry being confronted with sweeping, changes The company rode the turbulence to increase its subscriber base to about 1.3 million, while vastly expanding its operational footprint and the range of its services and products.

Objective of the project:

The objective of this summer project is to identify the key result area (KRA) that have been refining as well as finance department division of the Tata Teleservices Ltd. (TTSL) by change in the high speed working environment.

Another objective of this summer project is to defining the key result area (KRA) of the employee's impact on the finance department in TTSL.

Objective of this project the services area of the all finance department and key area of the process of the finance as well as the about the company.

Research Methodology:

In the course of fulfilling this objective a detailed study of the key result area of the employees in finance division In TTSL. Research methodology of this purpose is workforce of the employees, working methods, working purpose, etc.

Another research methodology is identified the best action plan and implement some basic method apply to the find services area on the finance department. Key result area also identified base on the employee empowerment, work experience and working process of the company.


This part is based on the analysis that has been done of the employee's working methods, satisfaction, and opportunities, strength etc.

Tata Teleservices Ltd provides the best services to the quality of services finding to the key area on the service level area in finance department in TTSL.

Significance of the project:

The project has a great deal of significance not only for the Tata Teleservices Ltd. but also for the customer, people who will be regarding this work.

For the readers this work is of significance because it attempts to brings to light that aspect of Tata Teleservice Ltd., and that is key result area of the finance department most significant Tata products viz. mobile phone, Payable Telephony Booth, Managed leased line etc.


Next to wheels nothing else has so radically the way lives are led by the people as the discovery of Tata Teleservices and its products. This product whose comparison with modern day ambrosia will not be out of place was discovered in the later half of 19th century.

The company, which heralded convergence technologies in the Indian telecom sector, is today the market leader in the fixed wireless telephony market with a customer base of over 6.3 lakh. 

TTSL's workforce swelled to more than 5,000 in 2003 as it stepped on the growth accelerator. Following a shift in headquarters from Hyderabad to Mumbai, the company is currently on a recruitment drive to kick start operations across 11 additional telecom circles.

Tata Teleservices has a strong workforce of 5500. The company is in the process of recruiting personnel for its 11 new circles and will create more than 20,000 jobs by March 2005, which will include 10,000 indirect jobs through outsourcing of its manpower needs.


Hyderabad, June 1996, a team of pioneering Canadians and a lone Indian (answering to the name of BM Chowdhury) began operating out of a small, cluttered room in the Taj Residency Hotel. In this cubby–hole of an office borrowed from TCL, a dream - called 'TTSL' was taking shape.

Tata Teleservices Limited is first called Tata Tel Net work. The names of Pratap Reddy and Ralph Anania will be etched forever in the portals at TTSL.

We continue to face the challenges in all shapes and sizes as well as all of us work as a team.

Earlier, Tata Teleservices had acquired the letter of intent for basic licence of four circles of Uttar Pradesh (West), Haryana, Punjab, and Kerala. 

The company is currently operating in six states -- Andhra Pradesh, Delhi, Maharashtra, Karnataka, Tamil Nadu and Gujarat.

TATA Group

About the Group : - Group Purpose Statement

Our purpose in Tata is to improve the Quality of Life in India. We do this through leadership in sectors of National Economic Significance to which we bring a unique set of capabilities. This requires us to grow aggressively in focused areas of business.

Our heritage of returning to society what we earn evokes trust among consumers, employees, shareholders and the community. The Tata name is a unique asset representing leadership with trust. Leveraging this asset to enhance group synergy and become globally competitive is the route to sustained growth and long term success

Business sectors

The Tata Group operates business in seven key industry sectors. The chart below illustrates how, in percentage terms, Tata companies in each of these sectors contribute to the overall makeup of the group.

Tata Leadership in Diverse Industries

The Tata Group has a leadership position in many industries
The world's largest integrated tea operation-Tata Tea
Asia's largest software exporter-TCS
The world' sixth largest manufacturer of watches -Titan
India's largest private sector steel producer- Tata Steel
Largest 5-star chain of luxury hotels in India-Indian Hotels
India's largest manufacturer of soda ash-Tata Chemicals
India's largest private sector power utility-Tata Power

Objective of the project:

Objective of the project is:

Another objective of this project is the work force of the service area in this particular department in TTSL. Workgroup as well as work experience through the all department of provides the best services to the customers as well as the main purpose of the customers and employee satisfaction by the TTSL.


Approach to the project:

The approach that will be adopted for the completion of the project will be as under.

To identify the key areas of key result area with regard to these working process of the employee where changes have been affected.

To analyze how Tata Teleservices Ltd, has been affected at telecommunication as well as finance front by the changes in the key result area of the workforce of the executives in this department

To identify the positive and negative effects of these key area changes with regard to Tata Teleservices Ltd, in Gujarat.

Sources of data collection:

There will be two sources of data collection:

Primary data collection:

This will consist of interactions and informal interviews that will be made with the concerned officials in the finance department and other divisions with regard to the said purpose.

Secondary data collection:

This data will predominantly consist of Information collected from finance department of the company "Tata Teleservice Ltd".

Data collected with regard to key area in the Tata Teleservices from the Internet.

Information collected from the books of reference.

Data analysis:

As per the approach to the project the data analysis will be basically qualitative in nature involving

Understanding the intricate reasoning behind the key result area identified through some methods adopted.

Analyzing the areas where key changes have been made.

Identification of the key effects of these changes with regard to workgroup

TATA Teleservices Gains the Competitive Edge Building Customer Relationships through all employees' responsibility.
; human resource heads of various companies have to ascertain which


In the last this project conclude with the key result area of the finance department and all functional area of about the Tata Teleservices limited in the Gujarat. TTSL is most popular and famous for the huge telecommunication center in all over the India.

Tata Teleservices has a strong workforce of 5500. The company is in the process of recruiting personnel for its new circles and will create more than 20,000 jobs by March 2005, which will include 10,000 indirect jobs through outsourcing of its manpower needs.

Tata Teleservices Ltd, has a most powerful and popular huge telecommunication sector in all over the India as well as all over the world. The TTSL is famous for the providing the best quality of the services and focus on the customer's satisfaction for the employee's services and working fast process.

Increased Quality of Service: -

A complete CRM suite of application, integrated with Oracle Data Warehouse was deployed. A modular implementation began with Oracle Data Warehouse followed by the application that would streamline customer service operations. Next, a state-of-the-art Computer Telephony Integration (CTI) application was implemented. Extensive user training and orientation was ongoing throughout the implementation.

Feedback from volunteers has indicated that the entire exercise of volunteering has resulted in a massive increase in the confidence of employees and has improved their ability to handle more responsibility. In some cases, the employees have even asked for more responsibility. Also the constant monitoring and measurement of performance of activities undertaken for community building help in seeing if the resources are being utilized judiciously and to make sure that the initiatives continue to align themselves with the company strategy.



Finance Management by the Khan and Jain Narang
Marketing Management by the Philip Kotler
Research Methodology by the Kothari


Heena Patel
MBA II Semester
Shree Amreli Jilla Leuva Patel MBA Collage Of Women
Amreli–365 601 GJ

Source : E-mail August 25, 2005




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