Occasional Papers Page 1
Article No. 1 to 100

No.

Title

Author

Institute

100

India - As a Brand

Vaibhav, MBA

Alard Institute of Management Sc., Pune

99

Retailing in Kerala

Thomas Cris Sarasam,
Student

College of Engineering, Trivandrum

98

Performance Management in Human Resources

Thomas Cris Sarasam,
Student

College of Engineering, Trivandrum

97

How To Run A Better Business Meeting

Gayathri Ranjit,
IV Sem MBA

College of Engineering, Thiruvananthapuram

96

Co branding: Beyond Brands

Mohit Taneja, (PGP2)
Jayanti Kalyani, (PGP2)

Mudra Institute of Communications , Ahmedabad

95

Indian Retail Industry: Current Scenario

Shyamlal R Sharma,
MBA (Marketing) 2004-06

Sardar Patel University, VV Nagar

94

Economic Value Added (EVA®)

Shyamlal R Sharma,
MBA (Marketing) 2004-06

Sardar Patel University, VV Nagar

93

Foreign Direct Investment
By The Expatriate To India -
Lesson From The Chinese Story

Abhijit Dutta, PGP-2

Mudra Institute of Communications, Ahmedabad (MICA)

92

Indian Software industry: moving up the value chain?

Rashmii Sharma, PGP 2

Xavier Institute of Management, Bhubaneswar

91

Indian Software Industry Moving Up The Value Chain?

Jaydeep Chakraborty
Chitrita Bhattacharya

Xavier Institute of Management, Bhubaneswar

90

ARC's in Indian Market

Vaibhav, MBA (1st Sem)

Alard Institute of Management, Pune

89

The Indian Banking Industry:
Consolidation, Technology and Customer Focus

Pritesh Y. Chothani
Ritesh Sud
Rachna Srivastava
PGDBM 2006 Student

IMT, Ghaziabad

88

Impact of Celebrity Endorsement on Overall Brand

Sanyukta A. Kulkarni
Sahir U. Gaulkar
PGDBM1 2005-07

Welingkar Institute of Management Development & Research, Mumbai

87

Significance of the Bottom of Pyramid for Corporates

Ritesh Sud
Pritesh Y. Chothani
Batch of 2006

IMT, Ghaziabad

86

Successful business idea – A simple brain wave?

Junaid M
MBA (Semester III)

Institute of Managemet in Kerala,
University of Kerala, Trivandrum

85

Insurance Sector in India

Sanjeev Sasidharan,
III Sem. MBA

TKM Institute of Management, Kollam

84

Issues and Prospects of Emerging Financial Services in India

Sudhanshu Duggal
Ankit Chetan
Second Year Students - PGDIM

National Institute of Industrial Engineering, Mumbai

83

BASEL II – Are Indian Banks Going to Gain?

Santosh N. Gambhire, Student

Jamanalal Bajaj Institute of Management Studies, Mumbai

Note: Article No. 83 is removed as per request from Author e-mail dated 29th March 2010

82

Turning The Tide of Labour Unrest in India

Rahul Kishore / Himanshu Taranekar / R.Pooja
Second Year Student: Batch 2004-06

Sadhana Centre for Management and Leadership Development, Pune

81

Overview of TATA AIG Life Insurance - Rajkot

Bhavna Vyas,
MBA 2nd Semester

Shree Amreli Jilla Leuva Patel MBA Mahila Collage, Amreli

80

General Information of Sarabhai Chemicals Ltd., Vadodara

Ms. Jyoti Patel,
MBA 2nd Semester

Shree Amreli Jilla Leuva Patel Charitable Trust MBA Mahila College, Amreli

79

Report on O.N.G.C. Ltd. Mehsana

Mousumi K. Mitra,
MBA 2nd Semester

Shree Amreli Jilla Leuva Patel MBA Mahila Collage, Amreli

78

Buyback of Shares - A Complete Perspective

M. Siddhartha
Student of Finance

XLRI, Jamshedpur

77

Turning The Tide of Labour Unrest in India

Santosh N Gambhire
Ajitsingh K Patil
Anurag Sinha
Student

Jamanalal Bajaj Institute of Management Studies, Mumbai

76

EPOS and its importance as Management Information System

Sham Lal J. C
MBA (III Semester)

Institute of Management in Kerala, Alappuzha

75

Performance Measurement:
People are the most valuable assets

Mr Gulbahar Singh
Ms Ruchi Katiyar
PGDIM II (MBA)

NITIE, Mumbai

74

Industry Analysis of Branded Herbal Drugs

Ravi Shekar C,
PGDM II-Marketing

Sadhana Centre For Management & Leadership Development, Pune

73

Online Trading Center in Parshva Investment

Urmi Desai,
MBA II Semester

Shree Leuva Patel Trust MBA Mahila College, Amreli

72

Changing Trend of Investment Pattern in India and Emergence of Mutual Fund Industry [HDFC Asset Management Company]

Sheeba Lole,
MBA II Semester

Shree Amreli Jilla Leuva Patel MBA Collage of Women, Amreli

71

Study of Sabarkantha District Co-operative Milk Producers Union Limited, Himatnagar, Gujarat

Parul P Bhati,
MBA III (Year 2004-05)

Shree Leuva Patel Trust MBA Mahila College, Amreli

70

Key Result Area (KRAs) on the Tata Teleservices Ltd.

Heena Patel,
MBA II Semester

Shree Amreli Jilla Leuva Patel MBA Collage of Women, Amreli

69

Company Profile of "PANCHMAHAL DAIRY" [With Special Reference to 7S Model of Mckinsey]

Ami Soni
MBA II Semester (2004-05)

Shree Leuva Patel Trust MBA Mahila College, Amreli

68

Role and the Future of Media Planning

Pritesh Y. Chothani
Ritesh Sud,
(PGDBM 2006)

IMT, Ghaziabad

67

Performance Appraisal of Maan Pharmaceuticals Ltd.

Suril A. Jain,
MBA II Semester

Shree Amreli Jilla Leuva Patel MBA Collage of Women, Amreli

66

Significance of Brand Name

Prakhar Gupta,
MBA 2nd (2004-06)

Institute of Management,
Nirma University, Ahmedabad

65

The Role of Motivation and Communication: Case Study of LAGAAN

Ritesh Srivastava,
MBA II

Institute of Management,
Nirma University, Ahmedabad

64

New Product Failure

Nadia Farook, Jyothi K.R, Jayasree S

Institute of Management in Kerala
Thiruvananthapuram

63

Branding

Jyothi K.R, Nadia Farook, Jayasree S, Surya K.V

Institute of Management in Kerala
Thiruvananthapuram

62

Commodity and Commodity Market in India

Ankur Rajoria,
Student (Batch-2006-SEM-III)

ICFAI Business School, Ahmedabad

61

Neuro Linguistic Programming (NLP)

S. Roshni Vijayan, S2 MBA

College of Engineering, Thiruvananthapuram

60

Should HR be a Strategic Partner

Nithya B. Warrier, S2 MBA

College of Engineering, Thiruvananthapuram

59

Relation Ship Marketing Excellence

Siva Prakash C S, S2 MBA

Institute of Management in Kerala
Thiruvananthapuram

58

SMS Marketing

Saran R, S2 MBA

Institute of Management in Kerala
Thiruvananthapuram

57

Brand Hierarchy

Lal Saraj, Nithin Raj Y.S,
Ranjeet George Mathew, Sivaprakash.C.S

Institute of Management in Kerala
Thiruvananthapuram

56

Telemarketing

Geetha C P, S2 MBA

Institute of Management in Kerala
Thiruvananthapuram

55

Is Religion An Enviable Brand?

Sreejith P R, S2 MBA

Institute of Management in Kerala
Thiruvananthapuram

54

Mobile Entertainment Business

Geetha C P, S2 MBA

Institute of Management in Kerala
Thiruvananthapuram

53

Winning Back Lost Customers

Saji M S, Pradeep S N
Kiran P, Prem Lal

Institute of Management in Kerala
Thiruvananthapuram

52

Power Branding

Lal Saraj, Nithin Raj Y.S
Ranjeet George Mathew
Sivaprakash

Institute of Management in Kerala
Thiruvananthapuram

51

How To Market India !

Sabir Raja M, S2 MBA

Institute of Management in Kerala
Thiruvananthapuram

50

Positioning – The 5th 'P' of Marketing ?

Siva Prakash C S,
S2 MBA

Institute of Management in Kerala
Thiruvananthapuram

49

A Vow to "Wow!"

Anuradha Gopal, Lakshmi Priyadarsini, Narmada Gopal
Reshma R. Nair

Institute of Management in Kerala
Thiruvananthapuram

48

Globalisation and Its Impact On Automobile Industry

Satish. S

Institute of Management in Kerala
Thiruvananthapuram

47

Ethical Decision Making

Satish. S

Institute of Management in Kerala
Thiruvananthapuram

46

The Bullwhip or Whiplash Effect

Junaid M, Mamta S Nair
Prabodh M Das,
Rahul Ramachandran

Institute of Management in Kerala
Thiruvananthapuram

45

What's in a Logo?

Junaid M, Mamta S Nair, Prabodh M Das,
Rahul Ramachandran

Institute of Management in Kerala
Thiruvananthapuram

44

Red in the Face

Jili Mary Thomas, Student

Institute of Management in Kerala
Thiruvananthapuram

43

Product Positioning

Nadia Farook, S2 MBA

Institute of Management in Kerala
Thiruvananthapuram

42

How to manage customers in this 21st century

Shaini Beegom S,
S2 MBA

Institute of Management in Kerala
Thiruvananthapuram

41

Whats In A Name?

Anuradha Gopal, Lakshmi/ Priyadarshini, Narmada/ Gopal/ Reshma R Nair

Institute of Management in Kerala
Thiruvananthapuram

40

Taste Marketing

Nithin Raj.Y.S, Lal Saraj,
Sivaprakash

Institute of Management in Kerala
Thiruvananthapuram

39

Cultural Complexity in International Marketing

Parvathy Radhakrishnan,
S2-MBA

Institute of Management in Kerala
Thiruvananthapuram

38

Customer 2 customer (C2C)

Anuradha Gopal, Lakshmi Priyadarsini, Narmada Gopal, Reshma R. Nair

Institute of Management in Kerala
Thiruvananthapuram

37

Relationship Marketing
- An Overview

Smitha L.S.

Institute of Management in Kerala
Thiruvananthapuram

36

Mergers and Acquisitions
- A Strategic Perspective

Jayasree S, Jyothi K.R
Nadia Farook, Surya K.V

Institute of Management in Kerala
Thiruvananthapuram

35

Customer Relations Management

Kiran Babu
S2-MBA

Institute of Management in Kerala
Thiruvananthapuram

33

E-mail Marketing

Geetha C P
S2-MBA

Institute of Management in Kerala
Thiruvananthapuram

32

Enterprise Resource Planning in
this Era

P. Kiran
S2-MBA

Institute of Management in Kerala
Thiruvananthapuram

31

Teleshopping in India

Smitha L.S. / Binhu M.S. / Danya Chandran

Institute of Management in Kerala
Thiruvananthapuram

30

The j.n.d. of marketing

Pradeep SN
2nd Semester MBA

Institute of Management in Kerala
Thiruvananthapuram

29

Customer Value in Marketing

Saji M S
2nd Semester MBA

Institute of Management in Kerala
Thiruvananthapuram

28

Redefining the First 'P' of Marketing-
Prodices (PRODuct+servICES)

Avanthi V.S.Mythili A.V.N, PGDBM 2003-05

Dhruva College of Management, Hyderabad

27

Role of Leadership in Change Programmes

Avanthi V.S
PGDBM-2003-2005

Dhruva College of Management, Hyderabad

26

Customer Relationship Management

Neha Jain
1st year student of PGP

S.A.Jain Institute of Management & Technology, Ambala City

25

India's Future in IT Industry

Nipun Jain

Atmanand Jain Institute of Management & Tech., Ambala City

24

Competitive Camaraderie

Maloy Patnaik
1st Year Student of PGP

Xavier Institute of Management, Bhubaneswar

23

A Case for Infrastructure Outsourcing

Soumya Prakash Mishra
PGP 2003-2005

Xavier Institute of Management, Bhubaneswar

22

Web Advertising: A Dream Project

Saswati Upadhyaya
PGP 2003-2005

Xavier Institute of Management, Bhubaneswar

21

The Ever-Changing Indian Consumer

Jacob C. Jacob
PGP 2004-2006

Xavier Institute of Management, Bhubaneswar

20

Call of the Grey Matter

Kamal Misra
PGP 2004-2006

Xavier Institute of Management, Bhubaneswar

19

Speak Out…The Indecipherable Art of Public Speaking

Sandeep Mohapatra
PGP 2004-2006

Xavier Institute of Management, Bhubaneswar

18

Stress Syndrome Survival

Neelabh Tripathi
PGP 2004-2006

Xavier Institute of Management, Bhubaneswar

17

Hey God

Saswati Upadhyaya
PGP 2003-2005

Xavier Institute of Management, Bhubaneswar

16

The Worst Forms of Child Labour in Asia

Sona Sahu
PGP 2004-2006

Xavier Institute of Management, Bhubaneswar

15

Environmental Problems And Their Solutions

Amaresh Mishra
PGP 2003-2005

Xavier Institute of Management, Bhubaneswar

14

Ambush Marketing

Pranav P Deolekar
1st Year, PGDBM + MMM

Indira Institute of Management Studies, Pune

13

Human Resources In Indian Business Process Outsourcing Organizations- Attrition. Is there any solution?

Harinath Kona

DHRUVA College of Management
Hydearabad

12

Dr Reddy's Laboratories Limited
– Inspiring Success Story

Sindhu Reddy. A
Batch 2003-05

DHRUVA College of Management
Hydearabad

11

What Is In A Logo?

Deepa Kumari,
Research Scholar

G.H. Patel Institute of Business Management, Vallabh Vidyanagar

10

Online Lotteries in India

Mitesh D. Shah,
II Year MBA

Symbiosis Institute of Business Management, Pune

9

A Research Paper On Choosing Retail Locations for Shopping Malls in India

Amit Lall
PGPM-2

Nirma Institute of Management, Ahmedabad

8

Union Budget 2003:
The Corporate Perspective

Ms. Geeti Bhatia & Ms.Sweta Agarwal

MBA IV semester (Finance) students, WISDOM, Banasthali Vidyapith

7

Analysis of Budget 2003 Through Crystal Maze

Indu Arora &
Khushboo Mehrotra

MBA IV semester (Finance) students, WISDOM, Banasthali Vidyapith

6

Organizational Culture

Yusuf Ali Solanki

Student of MBA-IV semester
Bhilai Institute of Technology, Durg

5

Internet and Value Chain

Pooja Kabra

Student of MBA-IV semester
Bhilai Institute of Technology, Durg

4

The I Factor

R. Uppili & Sricharan M.

 

3

The Post Dot Com Scenario -
the art of surviving

R. Karthik

Student at University of Madras
(I Year - DOMS)

2

NBFCs: Is the future bright

Shubhashish Dubey

Student at Management Development Institute, Gurgaon

1

Franchising in India

Vishal Kirit Gala

Student at Management Development Institute, Gurgaon

 

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