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PHONE:  040-23044901/02, FAX: 040-23044953, MOBILE: 9849800819

PHONE: 040-27805778/0819


Recognizing the need to have effective executives to manage businesses, American businessmen setup institutions at Wharton and Harvard, at the turn of 19th Century. Till date these institutes serve as a benchmark of the Management Education for the whole world. Andhra Pradesh became pioneers of management education in India, when management department was formed in Andhra University in 1951. Fillip to management education in India was given by Indian Institutes of Management in 60's. It was found over the years that these management graduates were not available to the local industry in Andhra Pradesh which was steadily humming with business activity. Firms, not nations, compete in International markets, says Micheal Porter. With globalization and savage competition, the need for professional managers is felt more acutely.

Keeping these needs in view Vignana Jyothi Institute Management was founded in 1993, to provide learning opportunities to local youth so as to prepare them as professional managers. The local industry was to benefit from these well groomed potential managers.

VJIM is an autonomous institute approved by the All India Council for Technical Education (AICTE), for the award of Post Graduate Diploma in Management (PGDM), PGDM-Marketing and PGDM-Part Time.

The PGDM programmes at VJIM, aims to create holistic managers, synthesizing conventional and modern management thinking with a global outlook. VJIM equips students with a sound knowledge of all core business skills together with the ability to manage creatively from a strategic perspective within the context of ethical standards. Appreciating the pace and direction of changes in international business education, the course structure at VJIM is constantly updated in line with the changing needs of the business world. Students at VJIM are presented with opportunities to consider and evaluate business problems and policy issues, which prepares them thoroughly to play a positive role in any business situation which calls for management skills of high calibre. The Institute is consistently ranked among the top 50 B-Schools by various rating agencies. The institute is now operating from its state of art campus at Bachupally from the academic year 2008.


Student Support Services

Student Clubs:
With a view to nurture the talents dormant in the students that will lead to personality development, competitive spirit, planning and organising abilities, the institute has constituted Co-curricular Clubs and Extra- Curricular Clubs. The objectives of these clubs are:
* Talent spotting: Provides opportunities for students to exhibit their talent and also represent the institution in various B-school competitions.
* Enriching Interactions: Through programmes which is organised in the weekly Students' Forum leading to Soft Skills Development.
* Event Management: Train students in organising events both in-house and outside.

Scholarship: Two merit scholarships upto 50% of fees are offered to first two ranks in each semester.

Study Loans: The institute has special arrangement with Andhra Bank for Student study loans. Other commercial banks also provide financial assistance to the needy students.

English Lab: India's attractiveness as a business destination is based on its talent pool with a strong grounding in English language as much as technical skills. Effective communication in English demands an optimal synchronization of words, sounds, structures of the language. Our multimedia Communication Skills Lab is a highly interactive learning tool with focus on the language requirements of the students in today's competitive world. Along with the practice in English phonetics facility has been created for activities such as Role Play, Group Discussions, Mock Interviews and other confidence enhancing activities. We also capture the activities of the students on video and play it back with the purpose of evaluating and guiding the students to achieve a professionally acceptable communication.

Learning Facilities

Learning Resources Centre:
Vignana Jyothi Institute of Management Learning Resource Centre (Library) offers an excellent collection of over 7500 titles (over 12500 books) to which 600 titles are added every year. In addition VJIM LRC subscribes to 170 Journals & Magazines, both national and International. The LRC is fully computerized. A wide spectrum of corporate and economic information is provided through a collection of Company annual reports and Economic Intelligence Service Reports of Centre for Monitoring Indian Economy (CMIE). The Library collection also includes the online Databases like CAPITALINE and CYGNUS. VJIM Learning Resource Centre is an institutional member of ISB Library and British Library. LRC is also active member of DELNET.

Computer Centre: Computer Centre is well equipped with a state-of-the-art Local Area Network (LAN), providing multi-user environment (100 terminals) on Windows 2008 platform. Facilities include contemporary packages like Microsoft Office Productivity Tools (Word, Excel, Powerpoint, Access, Publisher), Statistical Package for Social Sciences (Systat), TORA for Operations Research, Integrated Accounting Package (TALLY), Business Planner, Microsoft Project and Microsoft Dynamics Navision ERP. Facilities are also provided to work on Computer Aided Software Engineering (CASE), Relational Database Management Systems (RDBMS). Oracle, Visual Studio and MSDN Library etc., The curriculum encourages interactive use of computers as an integral part of the learning process. Internet facilities 10MBPS leased line are provided.

Hostel: Living on campus is one of the key contributors to an intensive and effective learning experience. Staying in the hostel helps develop group dynamics amongst the students and broadens their socio-cultural horizons.

VJIM has well-designed state-of-the-art hostels both for boys and girls. The full time programmes at VJIM are fully residential. Inmates are provided with well furnished single rooms. Hostel facilities provided at VJIM give the participants a homely atmosphere that strengthens the sense of belonging.

The hostels are really one of the best in the country with sprawling sports ground, facilities for different games including Tennis, Squash, Billiards, TT and other indoor games. The common living area facilitates team based work beyond classroom learning fostering camaraderie. Recreational facilities engage students during their free time and enable them to stay connected with the world.

The boarding facilities include well organized breakfast, lunch, tea and dinner arrangements with a mix of delicious North and South Indian cuisine. Utmost care is taken to maintain high standards of nutrition and hygiene. A variety of refreshments and snacks can also be purchased from the cafeteria.

A doctor is always available on call round the clock. Besides, facilities exist to take students suffering from medical emergencies to nursing homes/hospitals for treatment.

Technology never stops evolving at VJIM. "Being connected and not wired is the new theme". The hostel is Wi-Fi enabled and provides internet access through a 4MBPS leased line. The campus-wide network is based on 1000MBPS Ethernet technology. Students can access the internet from any part of the campus and hostel.


Admission Categories:

There are four categories of students for admission.
a) Fresh Graduates from recognized universities.
b) Candidates sponsored by member Industry of Vignana Jyothi.
c) Working executives, from Govt. Depts. And PSUs, with more than 5 years service. They are expected to join the parent organization after the successful completion of the program.
d) NRI sponsored candidates.
(Upto a maximum of 25% seats may be allotted in categories (b) to (d), subject to specified eligibility criteria.)

Eligibility Criteria:

A. PGDM & PGDM (Marketing):
For admission categories (a) & (b), Graduates in any branch may apply. Those who are appearing for their final year examinations can also apply subject to the condition that they qualify before the commencement of the course.

Working executives and NRI sponsored candidates must have secured minimum first class in the qualifying degree or PG examination, and shall appear for personal interview for selection.

B. PGDM (Part time):
For admission Graduates in any branch may apply and either 2 year work experience or should have completed a 2 year Post Graduate Programme.

Admission Brochure and Application form can be obtained from VJIM on payment of Rs.1000/-. The forms are required to be completed and submitted by due date as notified. Application form can also be downloaded from the Institute's website .

Eligible candidates from the categories (a) & (b) above shall appear for a written Entrance Test conducted by CAT/MAT/XAT.

Those short-listed on the basis of above scores shall be called for Group Discussion (GD) and Panel Interview (PI) for final selection.

For management quota seats contact admission incharge @ 098498 00819.

A merit list will be displayed in VJIM after the selection process. Candidates shall be admitted based on the merit list subject to payment of fees within the stipulated time. Merit list would be prepared with weightages as follows: X, XII, Degree, Test, Work Experience, Group Discussion, Panel Interview @ 5%, 10%,20%,30%,5%,15%,15%


PGDM & PGDM - Marketing
Programme Structure

Course Structure for the Academic Year starting 2010
No. of Courses in I year: 21 (Core Subjects)






Course 1

Management 360

Organizational Behavior-II

Human Resources Management

Course 2

Organizational Behavior-I

Macro Economics and Global Business Environment

Corporate Financial Management

Course 3

Statistics for Management

Financial Statement Analysis

Marketing Models

Course 4

IT Applications for Business


Business Laws

Course 5

Micro Economics for Managers

Management Accounting for Managers

Business Research

Course 6


Operations Management

Management Information Systems

Course 7

Financial Accounting for Managers

Business English (2 Credits)

Strategic Management

Course 8

Business English (2 Credits)


Business English (2 Credits)

Term I

Term II

Term III

Course 1

Corporate Governance and Social Responsibility



Course 2



Business Negotiation Skills

Course 3




Course 4




Course 5




Course 6




** Electives to be offered from the II Year (IV Term onwards)
** Course of Independent Studies: Course of Independent Studies (CIS) will enable the student to do an in-depth study in any area of Management that interests him the most. This also allows organizations looking for help to submit proposals. The study will provide the student challenging learning experience. CIS will be spread out for a period of three terms and the student can opt for this in lieu of a regular course. Only 5% of the students will be allowed to take up CIS subject to acceptance by faculty committee.

Elective Courses - PGDM:
1. Employee Recruitment and Selection 2. Training and Development 3. Performance Management
4. Compensation Management 5. Employee Relationship Management 6. Developing Global Mindset
7. Organization Development 8. Building Human Asset 9. Competency Based Management
10. Human Resource Assessment 11. Cross Cultural Management 12. Strategic HRM
1. Advertising and Sales Promotion 2. Sales and Distribution Management 3. Corporate Identity & Strategic Brand Management
4. Consumer Behaviour 5. Services Marketing 6. Retail Marketing 7. E-Commerce
8. International Marketing 9. Rural Marketing 10. Social Marketing 11. Customer Relationship Management
12. B2B Marketing 13. New Product Development 14. Strategic Marketing
Information Technology:
1. Software IT Project Management 2. Database Management Systems 3. Data Warehousing 4. System Analysis and Design
5. Requirement Management
1. Investment Analysis and Portfolio Management 2. International Finance and Treasury Management
3. Project Appraisal and Financing 4. Financial Restructuring, Mergers and Acquisitions 5. Fixed Income Securities
6. Management of Financial Services 7. Insurance and Risk Management 8. Derivatives and Financial Engineering
9. Financial Management of Banks and Insurance Companies 10. Financial Statement Analysis for Strategic Decisions
11. Behavioral Finance 12. Corporate Taxation and Business Strategy 13. Industrial Taxation 14. Financial Architecture
1. Logistics and Supply Chain Management 2. Total Quality Management 3. Lean Manufacturing and Total Productive Maintenance
4. Six Sigma 5. Operations Research 6. Project Management 7. Technology Management 8. Service Operations Management
International Business:
1. Global Strategic Management 2. Developing Global Mindset 3. International Marketing 4. International Finance
5. Managing Business in Emerging Economies 6. International Business Law 7. International Trade and Policy Framework
8. Global Sourcing and Business Development 9. Managing Multinational Enterprises

Elective Courses PGDM - Marketing:
1. Advertising and Sales Promotion 2. Sales and Distribution Management 3. Corporate Identity and Strategic Brand Management
4. Consumer Behaviour 5. Services Marketing 6. Retail Marketing 7. E-Commerce 8. International Marketing 9. Rural Marketing
10. Social Marketing 11. CRM and Database Marketing 12. B2B Marketing 13. New Product Development 14. Strategic Marketing
15. Marketing of High-Technology Product and Services 16. Visual Merchandising 17. Marketing Communications

Term IV (6 Courses)

Term V (6 Cours

Term VI (2 Courses)

No. of Courses in II year: 14 (4 Core + 10 Elective Subjects)


iMBA 27/05/2010 Search Ends Here

Prof. D. Srijanani, Professor in charge (Admissions)
PHONE:  040-2304 4901/02, FAX: 040-2304 4953, MOBILE: 9849800819

PHONE: 040-27805778/0819