CONTACT INFORMATION

COURSE STRUCTURE

Post Graduate Programs
(MBA)

Applications will be shortlisted based on:
* Past academic credentials.
* Valid score on either the Gujarat Common Entrance Test (GCET) OR Management Aptitude Test (MAT) conducted by the All India Management Association OR Common Admission Test (CAT) conducted by IIMs OR Graduate Management Aptitude Test (GMAT) conducted by the Graduate Management Admission Council (GMAC) OR score on the Auro University Entrance Test.
* Completion of Application Form, including statement of Purpose.
* Personal Interview.

Eligibility Criteria
* Bachelor's degree (10+2+3/4) from a recognized University / Institute in India or abroad, with a minimum of 60% marks or
* Student expecting their results by September 2011 may also apply for provisional admission.

Under Graduate Programs
(BBA & BSc, Hospitality Management)

Applications will be shortlisted based on:
* Past academic credentials.
* Students with marks between 60-69% will have to submit a valid score on either the Under Graduate Admission Test (UGAT) conducted by the All India Management Association (AIMA) OR score on the Auro University Entrance Test. Students with marks above 70% may, at the discretion of the Admission Committee, be exempted from appearing for any entrance test.
* Students who have scored less than 70% marks or equivalent grade in English will be required to submit their TOEFL / IELTS score or take the Auro University English Language Proficiency Test.
* Completion of Application Form including Statement of Purpose.
* Personal Interview

Eligibility Criteria
* Successful completion of Class XII (10+2) or equivalent examination in any stream with 60% aggregate marks or equivalent grade. Students expecting their results by September 2011 may also apply for provisional admission.
* Students appearing for their Class XII examination will be given provisional admissions based on their Class X performance.

SELECTION PROCEDURE

Directors Photo

ABOUT THE PROVOST

Prof. Kamlesh Misra graduated with Masters Degree in Economics from Allahabad University, India. After completing his Ph.D. from Northeastern University, Boston, he taught there as lecturer until 1990. He did his advanced training in Financial Management of Local and Regional Governments from Harvard Institute for International Development, Harvard University, Cambridge, USA. He served as an Economist at the Center for Social & Urban Research, Pittsburgh University from 1990 to 1994 when he returned to India to Join as HDFC Associate Professor at the National Institute of Public Finance and Policy, New Delhi.

He served as the Director of the Institute for Integrated Learning in Management, New Delhi from 1996 to March 2000 and was the founding Director of Institute for International Management & Technology from 2000 to 2008. He was Director of G D Goenka World Institute, Gurgaon until September 2010. Currently, he holds the position of Vice Chancellor and Provost at Auro University, Surat Gujarat.

Prof. Misra has rich experience in institution building and has been a consultant to a number of educational institutions in India and abroad. He is known for his approach to quality in higher education and for putting systems and processes to serve the larger education community of students and teachers. He is credited with successfully running the first fully delivered foreign degree program in India. He has to his credit the establishment of three of the most successful foreign university (Bradford University, Oxford Brookes University & Lancaster University) collaborations in India.

Prof. Misra is known for creating some of the most successful business models in the education sector without compromising on the ethical dimensions of teaching as a profession. He is a team builder and has created institutions which are talked about due to their work culture and the free environment for academic pursuits.

Strategic Management, Management of Government Finances, Economic Restructuring and Economics of Industry are the areas of his special interest. Dr. Misra is author of five books and has written over fifty papers in refereed journals.

Prof. C. Suryanarayana, Director

AURO UNIVERSITY
EARTHSPACE
HAZIRA ROAD, OPPOSITE ONGC, SURAT-394 510, GUJARAT
TEL.: +91-261-4088101/02, MOBILE: +91-9099973069/70
E-MAIL:
admissions@aurouniversity.edu.in / info@aurouniversity.edu.in
WEBSITE:
www.aurouniversity.edu.in

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ABOUT THE UNIVERSITY
Auro University has been established at Surat, under the Gujarat Private Universities Act of 2009. The University is a progressive centre for integral learning and leadership where the mind, body and spirit are aligned and prepared to embark on a journey of lifelong enrichment for both, the individual and the community. In order to establish international benchmarks the university is in a technical support and assistance agreement with the School of Hospitality, Retail and Sports Management and the Daria Moore School of Business at USC in the areas of curriculum development, delivery mechanisms, pedagogy, assessment, faculty training, and student exchange. The curriculum at Auro is constantly upgraded in consultation with our

EARTHSPACE
HAZIRA ROAD, OPPOSITE ONGC, SURAT-394 510, GUJARAT
TEL.: +91-261-4088101/02, MOBILE: +91-9099973069/70
E-MAIL:
admissions@aurouniversity.edu.in / info@aurouniversity.edu.in
WEBSITE:
www.aurouniversity.edu.in

academic partners at USC. The University has the vision to be a premier University of integral and transformational learning for future leaders by focusing on providing:

TO STUDENTS - an environment for self development; an institution that nurtures their potential based on their aptitudes and interests

TO FACULTY - a platform to be mentors and guides who shape the country's future leaders by imparting knowledge and skills; opportunities for research on emerging trends and industry practices

TO THE INDUSTRY AND COMMUNITY - students with intellectual competence, reality-based knowledge and personal integrity; students who strive for excellence and aspire to become socially responsible leaders.

OUR PHILOSOPHY

Our philosophy on education is driven by our mission of providing integral and transformational education to our students. We firmly believe that education must not be limited purely to academic learning. At Auro, our focus will be to develop all faculties of an individual to ensure holistic development.

MENTAL EDUCATION to develop high levels of concentration, power of observation, analytical organization, decision-making skills, and, most importantly, faculties of creativity and intuition.

VITAL EDUCATION for the development of one's character. Learning how to build and manage relationships and controlling emotions. The development of faculties for the appreciation of drama, music, arts, sports and the drive for self-perfection as an individual.

PHYSICAL EDUCATION for agility, strength, flexibility, team building and collaboration.

SPIRITUAL EDUCATION for the growth of consciousness from a lower to higher level and for the development of deeper and larger values.

Prof. Kamlesh Misra

The Auro University campus is spread over lush green and sprawling development called Earthspace. lt is not just about academics but offers a transformative experience. Designed by India's leading university architects, the campus encourages formal and informal social interaction. Students from diverse backgrounds are encouraged to interact with each other over various activities, which are aimed at bringing the Auro community together. Sports like cricket, soccer, basketball, badminton and athletics; extra-curricular activities ranging from theatre, music, art, quizzing, debates, and more provide students with multiple avenues to express their talents and to develop new interests, which will last for a lifetime.

* Located 15-kms away from Surat station and 7 km from the airport. Within a 5-km radius of Auro, there are a number of malls, multiplexes, restaurants, shopping and recreation zones.
* Lush green campus with landscaped lawns, walkways and courtyards.
* A nursery equipped with a poly-house to serve the campus and for the more curious horticulture enthusiasts.
* Multiple water bodies.
* Fully secure campus with round-the-clock professional security.
* All spaces feature the latest in fire prevention equipment.
* Fully networked, air conditioned campus, wired for seamless internet connectivity.
* Learning spaces with advanced audio, video, conferencing and networking facilities.
* Virtual Learning Environment for students to stay connected to the classroom at all times.
* Well-equipped training laboratories - kitchens, bakery and confectionery, and garde manger for hospitality students.
* 5-Star Hotel for experiential learning.
* Automated Learning Resource Centre with a large selection of offline and online resources for students.
* State-of-the-art computer laboratories and training centre.

Residential and Recreational Infrastructure

* Student housing with twin sharing rooms featuring en-suite bathrooms.
* Student Lounge where students can unwind and relax, featuring spaces for informal social interaction.
* Cafeteria serving hygienic and nutritious meals through the day.
* Tuck Shop and Cafe, which offer various national and international appetizers and fillers through the day.
* Auro Campus Store, which offers a variety of merchandise, stationery, academic and non-academic books, magazines, etc.
* Fine dining restaurant.
* Professionally-designed outdoor sports facilities for volleyball, basketball, cricket, hockey, badminton, football, athletics, flag- football, etc.
* Designated indoor areas for billiards, table-tennis, chess, carrom.
* World-class gymnasium.
* Designated spaces for music, arts, theatre.
* Shuttle service for students, faculty and staff for easy access to the bustling city.

CAMPUS AND ACADEMIC FACILITIES

Master of Business Administration (MBA)

Duration: The Program is distributed over four semesters during a 2-year full time schedule.

The MBA at Auro allows students to gain an understanding of the way businesses are run so that they can become positive change agents in their work and life. It instills within students an entrepreneurial spirit and the ability to go beyond academic management approaches. The program helps students recognize and anticipate opportunity.

The MBA at Auro is intended to provide students with the knowledge, skills and attributes needed to make critical decisions in the future, where they will lead teams and manage businesses. Students learn not just theory, but how to apply cutting-edge concepts to real, relevant and live business problems.

The Auro MBA program is rigorous with a constantly-evolving curriculum, teaching students how to work more effectively, efficiently and with greater creativity in the work place - attributes that successful companies not only look for while recruiting, but also reward through promotions.

2-YEAR MASTER OF BUSINESS ADMINISTRATION (MBA)

YEAR 1

SEMESTER 1

SEMESTER 1

SEMESTER 2

SEMESTER 2

TEACHING BLOCK - 1

TEACHING BLOCK - 2

TEACHING BLOCK - 3

TEACHING BLOCK - 4

Organizational Behaviour

Marketing Management

Organizational Effectiveness & Change

Human Resource Management

Economic Environment of Business

Quantitative Methods

Management Decision Science

Managerial Accounting

Business Communication

Managerial Economics

Financial Management

Production & Operations Management

Financial Accounting

Integrated Marketing Communication

Consumer Behavior

Management of Information Systems

Foundations of Indian Culture

--

Introduction to the Science of Living

--

8 Weeks of Supervised Work Experience in Industry

YEAR 2

SEMESTER 3

SEMESTER 3

SEMESTER 4

SEMESTER 4

TEACHING BLOCK - 1

TEACHING BLOCK - 2

TEACHING BLOCK - 3

TEACHING BLOCK - 4

Business Ethics & Corporate Social Responsibility

Strategic Management

Leadership & Business Diplomacy

Entrepreneurship & New Venture Planning

Elective-1

Elective-4

Elective-6

General Elective-2

Elective-2

Elective-5

General Elective-1

Career Planning

Elective-3

Career Planning

Career Planning

Career Planning

ELECTIVES

MARKETING:
1: Brand Management
2: Consumer Behavior
3: Competitive Marketing
4: Services Marketing
5: Digital Marketing
6: Retail Management
7: Relationship Marketing

FINANCE:
1: Venture Capital & Private Equity
2: Equity Investment Management
3: International Financial Management
4: Management of Financial Services
5: Risk Management
6: Financial Reporting
7. M:a Sneacguermitye Antnalysis & Portfolio
8: Corporate Taxation

HRM:
1: Cross-cultural Management
2: Human Resource Planning & Development
3: Leadership, Power and Corporate Politics
4: Negotiation, Persuasion & Social Influence Skills
5: Performance Management
6: Counselling Skills for Managers
7: Compensation Management
8: Training & Development

GENERAL ELECTIVES:
1: Managing Innovation
2: World Economy: Problems & Prospects
3: Business at the Base of the Pyramid
4: Economics of Competitive Strategy
5: Doing Business in India
6: Entrepreneurial Finance
7: Social Enterprise in the 21st Century
8: Globalization and Multinational Corporations

NOTE:
1. The MBA Program is delivered over 4 semesters with two teaching blocks of 8 weeks in each semester.
2. All Value Added Courses are non-credit (pass/fail) courses but all students have to pass in order to graduate.
3. All students have to take 2 courses from the General Elective category.

* Auro University reserves the right to make changes in the curriculum / course structure.

Bachelor of Business Administration (BBA)

Duration: The 3-year BBA Program is distributed over six semesters during a 3-year full time schedule

The 4-year BBA program is distributed over eight semesters. The first two years of instruction at the Auro campus are spread over four semesters. The remaining two years are conducted at the USC campus in Columbia, USA.

The BBA program introduces students to the foundations of good business practices. It allows students to develop the knowledge, skills and attributes required to succeed in today's business environment.

Students develop skills in accounting, marketing, management, human resources management, finance and other business-related areas, and gain the analytical and interpersonal skills necessary for any role in a business environment. In addition, students gain crucial computer skills and a foundation necessary to succeed in international business (such as foreign languages or world economics).

3 YEAR BACHELOR OF BUSINESS ADMINISTRATION (BBA)

YEAR 1

YEAR 1

YEAR 2

SEMESTER 1

SEMESTER 2

SEMESTER 3

Critical Writing Skills I
3 credits

Critical Writing II
3 credits

Introductory Accounting
3 credits

Principles of Economics I (Micro Economics) 3 credits

Principles of Economics II
(Macro Economics) 3 credits

Introduction to Psychology
3 credits

Introduction to IS & Computers
3 credits

Data Analysis for Business
3 credits

Business Communication
3 credits

Foreign Language
3 credits

Business Environment
3 credits

Business Law
3 credits

Principles of Management
3 credits

Introduction to Science of Living
3 credits

Foundations of Indian Culture
3 credits

YEAR 2

YEAR 3

YEAR 3

SEMESTER 4

SEMESTER 5

SEMESTER 6

Finite Math or Logic
3 credits

Elective Course
3 credits

Supply-Chain Management
3 credits

Science, Technology and Society
4 credits*

Managerial Accounting
3 credits

Management of Human Resources
4 credits*

Business Finance
3 credits

Operations Management
3 credits

Elective Course
3 credits

Organizational Behavior
3 credits

Elective Course
3 credits

Elective Course
3 credits

Marketing Fundamentals
3 credits

Introduction to International Business 3 credits

Strategic Management
3 credits

Management Major: Marketing

Management Major: Finance

Management Major: HRM

Consumer Behavior
Integrated Marketing Communication
Brand Management
Services Marketing

Money, Banking & Finance
Security Analysis & Portfolio Management
International Finance
Mergers & Acquisitions

Strategic HRM
Industrial Relations
Compensation Management
Cross Cultural Management

Students who intend to take a credit transfer to USC will need to complete
Calculus (USC Math 122) during summer of year -1
* Auro University reserves the right to make changes in the curriculum / course structure.

4 YEAR BACHELOR OF BUSINESS ADMINISTRATION (BBA)

YEAR 1

YEAR 2

SEMESTER 1

SEMESTER 2

SEMESTER 3

SEMESTER 4

Critical Writing Skills I
3 credits

Critical Writing II
3 credits

Introductory Accounting
3 credits

Finite Math or Logic
3 credits

Principles of Economics I
3 credits

Principles of Economics II
3 credits

Introduction to Psychology
3 credits

Science, Technology and Society 4 credits*

Introduction to IS & Computers 3 credits

Data Analysis for Business
3 credits

Business Communication
3 credits

Business Finance
3 credits

Foreign Language
3 credits

Business Environment
3 credits

Business Law
3 credits

Organizational Behavior
3 credits

Principles of Management
3 credits

Introduction to Science of Living 3 credits

Foundations of Indian Culture 3 credits

Marketing Fundamentals
3 credits

Credit Transfer to University of South Carolina

DELIVERED AT AURO UNIVERSITY

YEAR 3

YEAR 4

SEMESTER 5

SEMESTER 6

SEMESTER 7

SEMESTER 8

Management Major Field Course 3 credits

Supply Chain Management
3 credits

Directed Study /Minor Course 3 credits

Consumer Behavior
3 credits

Managerial Accounting
3 credits

Management of Human Resources 3 credits

Directed Study/ Minor Course 3 credits

Directed Study/ Minor Course 3 credits

Operations Management
3 credits

Management Major Field Course 3 credits

Directed Study/ Minor Course 3 credits

Directed Study/ Minor Course 3 credits

Business & Professional Speaking 3 credits

History
3 credits

International Marketing
3 credits

English Literature
3 credits

Introduction to International Business
3 credits

Directed Study/ Minor Course 3 credits

Careers in Global Economy
1 credit

Strategic Management
3 credits

DELIVERED AT USC

Note: Calculus (USC Math 122), 3 Credits is offered during the summer of year-1.
Core Courses
General Courses Minor Field Elective
Major Field Elective
* Auro University reserves the right to make changes in the curriculum / course structure.

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iMBA 16/04/2012