Mudra Institute of Communication Ahmedabad, Ahmedabad (MICA)

ABOUT THE INSTITUTE
Started in 1991 as an autonomous non-profit making institution, Mudra Institute of Communications, Ahmedabad (MICA) is the first academic institute in the country, and perhaps in the Asia Pacific region, which is wholly dedicated to serve the needs of the Integrated Marketing Communications industry. MICA's education & experience on campus, substantially enhances the student's career prospects. Currently, the career choice ranges from joining an advertising agency, a marketing research
or brand marketing company, working in diverse media like print, audio-visual or electronic, and the newly emerging sectors of Direct Marketing, Event Management and Public Relations. Students graduating in March 2004 will be the 9 ^th batch of its
2 year Post Graduate Diploma Programme in Communications (PGPC).

SHELA, AHMEDABAD-380 058, GUJARAT
PHONE : (02717) 237946 TO 51, FAX : (02717) 237945
E-MAIL : admissions@mica.ac.in WEBSITE : www.mica-india.net

Prof. Atul Tandan
Director
B.Tech. (IIT Bombay),
PGDBA (IIM, Ahemdabad)

COURSE STRUCTURE

CAMPUS & ACADEMIC FACILITIES

Course 1	Introduction to Communication	Culture & Communication
Course 2	Mass Media in India	Sales & Distribution Management
Course 3	Organisational Dynamics	Consumer Behaviour
Course 4	Quantitative Techniques	Media Research & Planning
Course 5	Indian Business Environment	Management Accounting & Control System
Course 6	Written Analysis & Communication	Marketing Research-I
Course 7	Finance	Managerial Economics (BDF & ME)
Course 8	Marketing Management	Urban Retail Study
Course 9	Advertising Management-I	Visual Communication-I
Course 10	Creative Aerobics	Advertising Management-II
Course 11		Organisational Communication

PGP - 1 Term - I (July-Sept.)

PGP - 1 Term - II (Oct - Dec)

Accommodation/Hostel Facilities : The Campus extends over 17 acres of green, verdant grass, mango and neem orchards and it sports a well-tended garden of flower beds. The centre of the complex, houses the class rooms, faculty offices, the library and auditorium with 220 seats. There is a conference hall, three computer labs and all the other basic utilities required for excellence in education. The seven hostel blocks have 162 well-equipped rooms for 176 well appointed students' residential facilities.

Recreation : MICA is a member of the SPIC-MACAY. The MICAn film club is called 'Trinetra', while 'Black Coffee' is the Student managed Literary Magazine and 'Sankalp' is MICA's student led Theatre Society.
The MICA campus is also equipped with a tennis court, basket-ball and badminton court, table-tennis tables and other indoor sports facilities.
MICA's campus encourages and facilitates other activities such as cricket, football, cycling, walking and jogging.

Catering/Mess : The Students' mess committee decides the menu for the daily meals. 'Chhota', MICA's canteen is open 24X7 and caters to between-the-meals needs of the students.

Health and Welfare : MICA has a tie up with Krishna Heart Institute for emergency services. All the students are insured for personal accident and hospitalisation.

Computing : facilities at MICA include a general computer lab of 30 PCs for participants in the short duration programmes. In addition, MICA also provides a 20 PC Media Lab to facilitate students in the use of media software and another 20 PC lab for creative designing and communications and including audio/video advertisements. All the labs are connected to the Internet 24/7. Students also have direct access to emails and the Internet from their hostel rooms through their own PCs. This gives MICA a LAN of over 300 nodes and provides the students with online facilities of course material access, library catalogue access and general regular information updates from anywhere in the campus. The network design (both for the Internet and the Intranet) is to assist students to stay connected to the world 24 hours and through out the year, while providing continuous personal development through information sharing during their education at MICA.

Library : The library at MICA functions as a Knowledge Exchange and Information Centre (KEIC). It has more than 4400 books on over 20 subjects. These are supplemented by more than 12500 video clips (audio and video cassettes), guard books of print advertisements and relevant subject CDs. KEIC subscribes to over a 100 periodicals and 11 newspapers, magindia.com, indiastat.com, Ebsco Online database and VAMS electronic library. The library has LAN, TV, VCR and multimedia facilities. The range of data bases covered are books, newspapers, periodicals, thesis/dissertations, TV commercials and case study. These are valuable reference tools like upmarket surveys, NRS, IRS, Census, CMIE and other available for study. KEIC services are available to students, faculty members, the advertising industry and to researchers on a 24/7 basis.

Name	Qualification / Information
Atul Tandan Director	PGDBA (IIMA-Marketing), B.Tech (Hons)
Rajneesh Krishna	Ph.D. (Sociology)
Arbind Sinha	Ph.D. M.Sc. (Anthropology)
Gautam Raj Jain	Ph.D. (HRD), M.Com.
Naval Bhargava	PGDM (IIMC-Marketing), B.Tech.(IIT-Kanpur)
Shailesh Yagnik	M.A. M.Lib
Sushil Bahl	DBM, Diploma in Advertising & Marketing
Simon Fernandes	PGDBA (Advertising), BA
Seema Gupta	Ph.D. (Marketing), MBA
Satish C. Pandey	Ph.D. (Psychology)
Shubhra P. Gaur	Ph.D. (Psychology)
Keyoor Purani	Ph.D. (Marketing), MBA, BE
Rasananda Panda	Ph.D. (Economics) MA
A. F. Mathew	MA. (Communications)
Dwarika Prasad Uniyal	MBA (Marketing)
Deval Kartik	MDBA (Marketing) PGDCMC
Anupam Tripathi	MBA (Bus. Process Engg)
Deepti Pant	MBA (Marketing)
Ravi Dixit	MBA (Marketing)
Adjunct Faculty
Pradeep Krishnatray	Ph.D. (Mass Communication)
Sridhar Chari	PGDBA (IIMA-Finance)
Subhash Tendle	GD, Applied Arts
Research Staff
Chanchal Shaktawat	MBA, Marketing
Vivish Vajravel	B.Sc. CP in Market Research
Ravindrakumar Vemula	MA (Communication)
Nilmadhab Mandal	MBA, Marketing
Sibani Mohapatra	MBA, Marketing
Mini Mathur	MBA, Marketing
Aviral Bansal	MBA, Marketing
Siddhrthrai Dave	MA (Journalism & Communication)
Nairuti Jani	MA (Social Work)
Visiting Faculty	Besides the above more than 40 industry professionals and academicians offer courses and lectures as Visiting Faculty.

ACADEMIC STAFF

You require at least a three year bachelor's degree (or equivalent qualification) in any discipline recognised by the Association of Indian Universities to make you eligible for a post-graduate study at MICA. If you are now a candidate appearing for the final examination of a bachelor's degree
(or an equivalent qualification), you may still apply.

Students with demonstrable aptitude for assessing, expressing or conceiving ideas that move people to action will stand better chances of being selected.

ELIGIBILITY

Step 1	Common Admission Test : All applicants have to appear for the CAT conducted by the IIMs every year, which is usually in November. CAT is designed to assess a candidate's ability in verbal and quantitative reasoning, data interpretation, mathematical comprehension, knowledge and understanding of English. Few seats for NRI students are also available for those with GMAT score above 600.
Step 2	MICA Entrance Test (MET): Those shortlisted based on CAT/GMAT score will be required to take the MET, which is conducted in March/April. MET is designed to assess a candidate's skills in lateral and divergent thinking, written communication and familiarity with the Indian ethos.
Step 3	Group Discussion and Interview : All candidates invited for the MET will also participate in Group Discussion and undergo a Personal Interview. MET, Group Discussion and Personal Interview are conducted in Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Lucknow and Mumbai.
Note : The final selection will be based on the candidate's past academic record, together with performance in CAT, MET, Group Discussion and Personal Interview

SELECTION PROCEDURE

FEE STRUCTURE

PLACEMENTS

Hindustan Lever Limited	Hero Honda	Hitachi Home Appliances	Titan
Reliance Infocom Ltd.	Aditya Birla Group	Bajaj Allianz	Tata AIG
Finolex Cables	J. L. Morison India Ltd.	Career Launcher	Blow Plast
Essar Oil	Onida	Arvind Mills	Torrent
Bates Clarion	Contract Advertising	Equus	Enterprise Nexus
FCB Ulka	Fountainhead	Grey World Wide	Lintas
Leo Burnett	Lowe Worldwide	McCann	Mudra
Ogilvy & Mather	Rediffusion DY&R	EURO RSCG	Lemon
Starcom	JWT	Business Standard	Indian Express
Just Another Magazine (JAM)	The Hindu	Dainik Jagran	Hindustan Times
The Times of India	Mid Day	NDTV	Zee TV
CNBC	Aaj Tak	Sony Entertainment TV	Initiative Media
Real Image Media Tech.	Primetime Media	Madison DMB&B	Zee Interactive
Thomson Connect	Mindshare	MPG	GE Analytical
TNS Mode	AC Neilsen ORG- MARG	Blackstone Research	Indica Research
IMRB	IMRB (PQR)	MBL-RCG	Pathfinders
Genesis PR	Elephant Design	Gas Authority of India	Indian Dairy Board

STUDENTS TESTIMONIALS

Mr. KGK Pillai
Deputy Registrar
Mudra Institute of Communication Ahmedabad
SHELA, AHMEDABAD-380 058, GUJARAT
PHONE : (02717) 237946 TO 51
FAX : (02717) 237945
E-MAIL : admissions@mica.ac.in
WEBSITE : www.mica-india.net

Issue of CAT application form starts: July 19, 2004
Issue of CAT application form ends: August 27, 2004
Issue of MICA application form starts: August 20, 2004
Issue of MICA application form ends: November 30, 2004
Last date for receiving the completed form:
December 05, 2004

CONTACT INFORMATION

Governing Body Members

Governing Body
Mr. Gerson da Cunha (Chair person)	Communications Professional, Mumbai
Mr. Subrata Bhowmick	Designer - Ahmedabad
Mr. Kiran Karnik	President, Nasscom, New Delhi
Dr. Pradip N. Khandwalla	Former Director - Indian Institute of Management, Ahmedabad
Mr. Alan D'Souza	Executive Director (Corporate), Mudra Communications Ltd.
Dr. N. Bhaskara Rao	Chairman - Centre for Media Studies, New Delhi
Prof. Sharad Sarin	Professor of Marketing - Xavier Labour Relations Institute, Jamshedpur
Prof. Subroto Sengupta	Marketing Communication Consultant and Visiting Faculty, Indian Institute of Management, Kolkata.
Mr. Madhukar Kamath	M.D. & CEO, Mudra Communications Ltd.
Mr. N. Vittal	Former Chief Vigilance Commissioner
Prof. Atul Tandan	Director – Mudra Institute of Communications, Ahmedabad
Advisory Council

Name	Company/Designation	Testimonials
Rakesh Mishra	Vice President - Hitchusi Auto Limited
Ramesh C.	Marketing Ex. - International Petrochem Industries Limited
Chetan Pandya	zzz

SHELA, AHMEDABAD-380 058, GUJARAT
PHONE : (02717) 237946 TO 51, FAX : (02717) 237945
E-MAIL : admissions@mica.ac.in WEBSITE : www.mica-india.net

Course 1	Media Marketing	Corporate Communication
Course 2	Strategic Marketing	Direct Marketing and Sales Promotion
Course 3	Marketing Research-II	Social Marketing & Dev. Communication
Course 4	Retail Management	Communication Technologies
Course 5	Business Ethics	Strategic Management-II
Course 6	Strategic Management-I	Project Management
Course 7	Brand Management	Public Relations and Event Management
Course 8	Introduction to Ad Research
Course 9	Visual Communication-II
Specialisation	BRAND COMMUNICATION / ACCOUNT PLANNING : Services Marketing, Sales Strategy & Supply Chain, Strategic Brand Management, AP-I (Account Planning & Client Servicing), Product Management, Marketing Information Analysis, Brand Projects, AP-II (Campaign Planning), Digital branding, Agency Management, Thesis MEDIA MANAGEMENT : Strategic Media Planning, Business of Media (Law & Ethics), Media Buying, Alternative Media (Outdoor/Exhibition/Event), Broadcast Media, Thesis MARKETING RESEARCH : Introduction to Quali. Research, Applied Areas in Research, Advance Techniques of Quali Research, Modelling in Marketing, Marketing & Mgmt. of Research in Business, Thesis

PGP - 1 Term - III (Jan -March)

PGP - 2

What will it Cost to Study at MICA? The tuition fee and other charges for the first year students, during 2004-2006, will be payable in three installments as follows:
(Amount in Rupees)
Fee Particulars	June/July 2004 Term I	October 2004 Term II	January 2005 Term III
Tuition fee	40000	40000	40000
Student Activity fee	3000	3000	3000
Lodging and Boarding	16000	16000	16000
Programme fee and study material	3000	3000	3000
Library fee	2500	2500	2500
Caution deposit (Refundable)	3000
Medical Checkup and Personal accident insurance (annually)	1000
Internet connectivity charges	3500	3500	3500
Total	72000	68000	68000
1. Personal expenses on travel, laundry, entertainment, etc. are to be borne by the individual student independently. 2. The programme fees and other charges are likely be revised upward by about 10% - 20% annually during the 2nd year. 3. The Annual fee for International students is US $ 11,000/- excluding computer. 4. Admission will be conditional to bring student's own computer.

What will it Cost to Study at MICA? The tuition fee and other charges for the Second year students, during 2003-2005, will be payable in three installments as follows:
(Amount in Rupees)
Fee Particulars	June/July 2004 Term I	October 2004 Term II	January 2005 Term III
Tuition fee	38000	38000	38000
Student Activity fee	3000	3000	3000
Lodging and Boarding	16000	16000	16000
Programme fee and study material	3000	3000	3000
Library fee	2500	2500	2500
Medical Checkup and Personal accident insurance (annually)	500
Internet connectivity charges	3500	3500	3500
Total	66500	66000	66000
Personal expenses on travel, laundry, entertainment, etc. are to be borne by the individual student independently.