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Prof. C. Suryanarayana, Director

INTRODUCTION

Liberal education is a journey into the realms of knowledge, social awareness, personal development and individual well-being. It nurtures and fosters individuals, who are grounded in good values and possess the ability to experience the world from a richer perspective. Individuals, who are culturally and socially aware. Individuals, who have employable skills including the ability to think for themselves, communicate effectively and the capacity for lifelong learning.

Indira J. Parikh
President
FLAME

PHOENIX COMMERCIAL COMPLEX, 401, 4TH FLOOR, BOAT CLUB ROAD, PUNE-411 001
CONTACT: (M) 09960281817 / 09373085373 / 09373085375
CONTACT NUMBER: 020-26134411, 26052560
E-MAIL:
admission@flame.edu.in  WEBSITE: www.flame.edu.in

THE FACULTY
FACULTY [ mentioned jointly for PGDM in Communications and FLAME School of Business]
The teaching faculty includes eminent professionals from India and abroad.
A select list in alphabetical order by surname follows:

Name

Qualification / Information

Aney Mahesh
[MBA Communication]

National Award winning cinematographer, director and ad-film-maker. He received the National Award for his work for Hindi feature film "Swades" (2005) as Director of Photography. FTII graduate.
His TV works includes directing "Bindaas Bol" for Sony, "Movers & Shakers" for Sony, "Wajood" and 7 other tele-films for Zee TV, "Truck Dhina Dhin" for DD1 and "Kya Masti, Kya Dhuum" for Star TV.
Has also directed and produced over 400 advertising commercials including Tata Steel, Society Tea, Coca Cola, Vicks, Yardley Talc, Onida TVS, Nivea Cream, Nycil Talc, Cinthol Soap, Glucose D, Nestle etc. Has produced and directed corporate films for clients like Kirloskar Group, Thermax, Alfa Laval etc. As a cinematographer, he has shot over a 1000 commercials, including some award winning ones like Pepsi, Maggie Sauces, Tata Steel, Doodh Doodh, Killer Jeans, Fevicol, and Cadbury's. Has shot and directed 12 music videos including two international videos.

Dang Vinita Mohoni

PGDM (IIM Ahmedabad)
She is at present a strategic marketing consultant based at Pune. She has vast industry experience having worked with companies like Beechams, Procter and Gamble, and Kimberly Clark. She is an associate of 'Quadra Advisory' (Quadra Advisory was a strategic marketing consultancy set up by late Shunu Sen and WPP). She has done projects for multinational and Indian organizations across a range of industries including FMCG, durables, packaging and media. She has handled 21 major client assignments in the area of strategy or training. Some of the clients are Botox, Tetrapak, Dabur, and ITC (own or via Quadra).

Das Shukla

A post graduate from the University of Georgia, USA, and a diploma holder in television production from the Film and Television Institute of India, Pune Shukla has been making films for over 25 years and been deeply involved with Television industry.
She has worked as Sr VP at Star TV, VP Programming & Production at SONY TV, Creative Consultant at Zee TV, Magic Box and other production houses and as Producer at Doordarshan and WGTV, Georgia, Washington.
She has won several international awards including Golden Prague and Hoso Bunka.

Datta Goutam

BTech (Hons) (IIT, Kharagpur), PGDM (XLRI, Jamshedpur) PhD (Northwestern University)
He is at present Professor at IIM, Ahmedabad. He was a faculty member at London School of Economics and Political Science, UK during 1996-97; Visiting Faculty at University of Illinois, Chicago, USA, Visiting Scholar, Chinese University of Hong Kong. He is an Honorary Professor, Albert Schweitzer University, Geneva, Switzerland. He has also worked with Tata Steel, Jamshedpur.
His research interests are in the areas of Revenue Management; Decision Support Systems; Large Scale Optimization; Practice of Management Science; Operations Management; and System Dynamics.
He has published papers in international journals like Interfaces, Manufacturing and Service Operations Management, Optimization and Engineering, International Transactions of Operational Research, Interactive Transactions of Operational Research, Opsearch, Journal of Insurance and Risk management, Journal of Emerging Market Finance.

Desai Vikas
[MBA Communication]

Vikas is a Gold Medalist in Film Direction from FTII, Pune; a filmmaker active in all streams of filmmaking – feature films, TV serials, ads and corporate films.  He is also a co-director, co-writer, co-editor of several Hindi Feature Films including "Shaque" (also Co-producer), "Gehrayee", "Sitam" & the co-editor of films including "Masoom" and "Vanshavriksha". His TV work includes directing and co-writing serials such as "Terah Panne", "Rakshak", "Ummeed" "Jhoota Sach" besides "Rishtey" and "Star Bestsellers". He was a Producer and director of commercials including campaigns for Lakme, Voltas, Bajaj, Wheel, Surf, Lifebouy Plus etc. Winner of the AAAI Award for Ad Film on Indian Express, Vikas is a Jury Member for various Film & TV Awards, member of Faculty at Xavier's Institute Of Communication, Mumbai, FTII, Pune and Satyajit Ray Film Institute, Kolkata. He conducts Film Making Workshops for various groups at various levels from Architecture Colleges & Rotarians to school children. A generation of young and successful film makers has been inspired by his teaching.

Dholakia Archana

MA (MSU, Baroda), Ph D (MSU, Baroda)
She is at present Professor of Economics at Gujarat University, Ahmedabad. She has about 22 years of experience (1983-2005) of working in various capacities at Departments of Economics at M.S.University, Baroda & Gujarat University, Ahmedabad. She has been a Consultant at Sardar Patel Institute of Economic and Social Research, Ahmedabad (1987-88). Worked as a Public Finance Expert on the Asian Development Bank (ADB) project (1997-98) & was Consultant to the Government of Gujarat for the State's Fiscal Consolidation Plan (April-May, 2000).

Dhru Amal

FCA, PGDM (IIM Ahmedabad)
He is a practicing Chartered Accountant based at Ahmedabad. Before starting his practice, he worked with Hindustan Lever and the Sarabhai group. He has been a visiting faculty at various management schools, including IIM, Ahmedabad since 1978.
He has conducted training programs for a wide range of organizations on:  Finance for Non-Finance Executives; Indian and US GAAP; Corporate Governance; and Sarbanes Oxley Act 2002 (SOX). He is also the author of Financefundas.com- The Book. appreciation.

Gupta Nirmal

MBA (Rajasthan), PhD (Rajasthan)
He is an independent Marketing Educator in the area of Strategic Marketing. He has taught at SP Jain Institute of Management & Research, Bombay; Management Development Institute, Gurgaon; RA Podar Institute of Management, Faculty of Management Studies, University of Rajasthan, Jaipur and was a Visiting Faculty at JL Kellogg Graduate School of Management, Northwestern University; John M. Olin School of Business, Washington University; and California Polytechnic University.
His research interests are advertising strategy; product management; strategic marketing and brand building.  He has several publications to his credit.

Kaul Asha

MA (Kanpur), PhD (IIT, Kanpur)
She is at present a faculty member at IIM Ahmedabad. She has earlier taught at Management Development Institute, Gurgaon, Times School of Marketing, New Delhi, International Management Institute, Delhi, Department of Management Studies, IIT, Delhi, IIT, Kanpur and IIM, Lucknow.
Her areas of research are social identity and upward influence strategies; gender sensitivity; discourse patterns between men and women; and  "genderlect" and making an attempt to sensitise the corporate world to differences in discourse patterns between men and women that (un)make corporate relationships.
She has published two books: Business Communication (1998) and Effective Business Communication (2000). She has written and published articles and book reviews in various journals.

Korgaonkar MG

B E (Bombay), MTech (IIT Bombay), Ph D (IIT Bombay).
Prof Korgaonker has taught at various institutions both in India and abroad. He was the Founder Director of Kirloskar Institute of Advanced Management Studies, Harihar. He is the ICICI Chair Professor at Shailesh J Mehta School of Management, IIT Bombay. He also served as Director-General, National Institute of Construction Management and Research (NICMAR), Pune. He is an Adjunct Professor, Hoseo University, Korea since November 2001. He has also been a Visiting Professor, School of Management, Asian Institute of Technology, Bangkok
His research interests are manufacturing management, project management, strategic management, international business, logistics and supply chain management, technology management, and quality management.
He has authored the book, Just in Time Manufacturing, and has published sixty five articles in several international and national journals such as International Journal of Production Research, Management Science, Operations Research Quarterly, Journal of Operations Research Society, Productivity, Vikalpa, MM- The Industry Magazine, Industry 2.0, Critical Link Magazine, Business World, Financial Express, Economic Times, etc.

Laha Arnab

MStat (Indian Statistical Institute), PhD (Indian Statistical Institute)
He is a faculty member in the Production and Quantitative Methods area at IIM Ahmedabad.
His area of research are Statistical Process Control; Change Point Problems; Analysis of Directional Data; Applications of statistical methods in Management; Analysis of Rank Data; Portfolio Management; Weather Derivatives; and Computational Finance.
He received the "Best Professor of the Year" award for teaching at IIM-A in the year 2006. He has published a number of articles in both international and Indian journals.

Mulay Preeti

M Tech (JNTU Hyderabad), MS (Wayne State University, Detroit)
She is at present a consultant in IT. She has considerable teaching experience in both India and the US, and has consistently received high ratings from her students. She also has worked with the IT industry.

Nakhate Samar

Prof Nakhate is the former Dean of Film & Television Institute of India and involved with teaching cinema and television to students of this country for over 20 years. One of the best-known teachers across India, Prof Nakhate has been involved with designing curriculum and syllabi for several well-known institutes across the country. At present he is an independent media consultant based in Pune and deeply involved with theatre and in organizing film festivals at national and international levels in addition to his academic pursuits.

Parikh Indira
President,
FLAME

Prof Parikh, MEd (Rochester, NY, USA) and PhD (Gujarat), was a faculty member at IIM Ahmedabad for over 30 years and Dean from 2002 to 2005. She has also taught at INSEAD, Fontainebleau (France) and Texas A&M University.
Her specialization is in organization development and design, and institution building. She has designed and offered management development programs for managerial role effectiveness, training for trainers, issues of role and identity, stress and self-renewal for men and women in organizations, and institution building. She has been a consultant to various national and international organizations both in the private and public sector. Prof Parikh is also on the board of several companies.

Patel Rajendra

PGDM (IIMA), ACA, AICWA.
He is visiting faculty at IIM Ahmedabad in the Finance & Accounting area. His specialization is in the management planning and control.
He worked as a senior consultant with the Mafatlal group. During 1978 to 1985 he was a senior manager with Peat Marwick Mitchell & Co. During this period he worked closely with World Bank in debt rescheduling and providing balance of payment support for central African countries. For the last fourteen years he was with Rolls Royce plc group as finance director.

Ravindra GS

BTech (BHU-IT), PGDBM (XLRI, Jamshedpur), Ph.D. (Texas, Austin)
He is a faculty member in the Production and Quantitative Methods area at IIM Ahmedabad.
Prof Ravindra worked extensively in the IT area for over 13 years. Prior to joining the Institute, he was architecting globally deployed e-commerce applications for Hewlett Packard in Palo Alto, California. His industry experience includes building intelligent decision support systems, distributed OLTP and OLAP applications and real time optimization systems using Object Oriented technologies. Prof Ravindra worked in Austin, Texas in building mobile work force management systems for industries like cable, telephony and power utilities. He had founded a Sillicon valley startup in mobile computing area. Prof Ravindra has worked on traffic management solutions for truck rentals, procurement applications like contract management, & order management etc for Fortune 500 companies.
He has authored large scale NLP solver based on interior point methods that interfaced with algebraic modeling system GAMS based on doctoral research with Leon Lasdon and others. The solver performed favorably for an alpha version in comparison to established industry standards like CONOPT and MINOS.

Shingi P M
Dean,
FLAME School of Business

Prof Shingi has a doctorate in management with over 32 years of teaching experience. He has been associated with IIM Ahmedabad during his tenure as Dean as well as Officiating Director of the Institute.
He has left a mark in management research, consulting and training and has bagged three national awards. He has handled every aspect of academic administration and has been a doyen of a management institute building.
He has seven books and more than 50 research monograms to his credit.

Singh Gagandeep

Prof Singh is an alumnus of IIM, Ahmedabad, having completed his Post Graduate Diploma in Management in 1994. He is also a Fellow with Sumedhas Academy for Human Context, working in the area of human behavior across individuals, teams, and communities.
As a principal consultant with FLAME TAO Knoware, he works with global and Indian organizations on Alignment, Strategic Fitness, and Organizational Transformation. He is at present consulting with organizations primarily in the Information Technology and Pharmaceutical verticals. He has been working with market leaders and organizations exploring global leadership in specific business segments. He has also worked in the area of management development and change management.
He is a visiting faculty for IIM Ahmedabad for the ERI course and at IMDR Pune for Business Strategy. He is a consultant to NID Ahmedabad. He resides in Pune.

Singh Hemendra

Prof Hemendra Singh is a Mechanical Engineer with Post Graduate qualification in management from IIM Bangalore. He is also pursuing his PhD in management, has rich corporate experience in Organizations like Bharat Forge, KSB Pumps, Meghraj Securities, Kinetic Lease and Finance and 5 M Consultants for twenty-one years.
He has been associated with B schools for more than two decades and full time in academics for the last five years. In his last assignment he was heading a B school.
Has published three books titled – 'Services Marketing and Brand Management' as well as Case Studies in Marketing and Case Studies in Finance.

Vadalkar Suniti

She is a graduate from Sir JJ Institute of Applied Art, Mumbai, has done her copy writing from AAAI, is a recipient of the National Ashok Jain Award from Bennett and Coleman (Times of India Group) and also of Maharashtra State Art Award 1986-87.
She has twenty years of experience in the field of advertising. She was the founder and Creative Director of Cats' Creatives, an advertising agency in Pune for a decade. Has rendered services to 41 clients including FMCGs and durables. Her client list included HDFC Bank, CanFin Homes, Godrej GE, Ecoboard, Lata Mangeshkar Medical Foundation, etc. for diverse media extending from corporate identity to films.
She is associated with many Institutes as visiting faculty for subjects ranging from advertising, copywriting, presentation skills, exhibition displays to visual arts.

Vanarase Vidyanidhee (Prasad)

V S alias Prasad Vanarase is a graduate of the National School of Drama (NSD), New Delhi. He has directed more than 50 plays and short plays in Marathi, Hindi, Konkani, Kannada and English. He has also translated and adapted plays in Marathi. He has gained proficiency in three interrelated areas - Direction, Administration and Management of arts and Applied Arts. His versatility has enabled him to work with amateurs as well as seasoned professionals.
He is associated with theatre organizations of international repute for the last one decade. He is associated with London International Festival of Theatre (LIFT) and works as National Creative Coordinator of Project Phakama in India.
He has been involved in theatre training for more than 12 years and has worked as visiting faculty / guest director at several universities and theatre institutes in India and abroad.

Vasavada Mukul

B Tech (IIT Bombay) and FPM (IIM Ahmedabad)
He is a visiting faculty in the Communications area at IIM Ahmedabad. He has taught at various institutions in India like NID, MICA, Gujarat University.
He has been a consultant/trainer in the area of organizational change and transformation. He has carried out organizational diagnostic study, designed and conducted implementation workshops for middle and junior management cadre as part of the inputs.
His areas of research are Study of professionals, their professional (educational) and organizational socialization, professionalization of organizations, organizational learning, organizational commitment and inter-organizational coordination. His current research is Extending work on the Engineers as Professionals, with the objective of writing more comprehensively on the nature of their role in IT organizations; and Role of Communication in Knowledge Management Processes.

Vazé Achyut
Dean,
FLAME School of Communication

Prof VazĄ is a media professional with over 20 years of track record that includes producing over 2000 hours of highly rated TV programming, several awards from the RAPA and other prestigious bodies and heading successful production houses in Mumbai. He is also a known playwright-director of the Marathi experimental stage.
His academic credentials include Economics honours form Delhi, MBA from IIM, Ahmedabad and Nuffield Fellowship from Cambridge. He has had a long inning with the Tatas offering management consultancy to large corporations, MNCs and governmental bodies. He is a former Director of a leading mass media college in Mumbai.

Zankar Anil
[MBA Communication]

Prof Zankar has taught film direction, film analysis, film history and film theory at the FTII for many years where he was also a member of the Academic Council. He has also been conducting the popular Film Appreciation programs at the FTII. He has designed and conducted film courses for IB students in India and was a member of the committee that drafted the syllabus for the IB Film Course at Cardiff [UK]. He has received critical acclaim for his screenplays, short films and books and articles on cinema and television. Currently he is the Coordinator for the UNDP/ Planning Commission project called "Films for Human Development".

THE CORE TEAM
The culture of excellence at FLAME has attracted the best and the brightest
in the field from India and abroad.

Parag Shah,
Chairman,
FLAME

An entrepreneur extraordinaire, Shah has special interest in the pursuit of knowledge and has made FLAME his life's dream.
After completing his MBA, he has created several successful businesses, his interests ranging from construction to photo finishing to vending machines to high technology products in motion control. His charity projects include a 50-bed hospital and a blood bank. His basic strength in all his endeavors has been to spot talent and build teams committed to tasks at hand.
His urge to give something back to society helped him create a unique business model which gives him time to work in areas such as liberal education in which he is passionately involved.

Indira J. Parikh
President,
FLAME

Prof Parikh, M.Ed. (Rochester, NY, USA) and Ph.D (Gujarat), was a faculty member at IIM Ahmedabad for over 30 years and Dean from 2002 to 2005. She has also taught at INSEAD, Fontainebleau (France) and Texas A&M University.
She has specialized in organization development and design, and institution building and has designed and offered management development programs for managerial role effectiveness, training for trainers, issues of role and identity, and stress and self-renewal for men and women in organizations, and institution building. She has been consultant to various national and international organizations both in the private and public sector. Prof Parikh is also on the board of several companies.

Shingi P M
Dean,
FLAME School of Business

Prof Shingi has a doctorate in management with over 32 years of teaching experience. He has been associated with IIM Ahmedabad during his tenure as Dean as well as Officiating Director of the Institute.
He has left a mark in management research, consulting and training and has bagged three national awards. He has handled every aspect of academic administration and has been a doyen of a management institute building.
He has seven books and more than 50 research monograms to his credit.

Achyut Vazé
Dean,
FLAME School of Communication

Prof VazĄ is a media professional with over 20 years of track-record that includes producing over 2000 hours of highly rated TV programming, several awards from the RAPA and other prestigious bodies and heading successful production houses in Mumbai. He is also a known playwright-director of the Marathi experimental stage.
His academic credentials include Economics honours form Delhi, MBA from IIM, Ahmedabad and Nuffield Fellowship from Cambridge. He has had a long inning with the Tatas offering management consultancy to large corporations, MNCs and governmental bodies. He is a former Director of a leading mass media college in Mumbai.

THE BEGINNING

Foundation for Liberal And Management Education (FLAME), a Section 25 (Not for profit) Company was founded in 2004, by a group of individuals with a desire to give something back to society. The concept of an undergraduate School of Liberal Education, and a School of Business emerged after discussions on the lacunae in the current education system with intellectuals, students and heads of educational institutions.

The mandate that emerged for FLAME was very clear:

* To offer a flexible pattern of education that encourages interdisciplinary studies
* To give students a broad and diverse view of the world as opposed to a narrow and specialized one
* To nurture individual abilities, and develop skills needed to be good team players and leaders of organizations, societies and nations.
* To encourage students to take up research
* To blend traditional values with liberal education, and revive the 'Guru-Shishya' ethos by having an active mentorship program.
 

FLAME CAMPUS

The FLAME campus is located in a beautiful green valley in the Sus – Lavale area, near Pune in Maharashtra in the Sahyadri range of mountains. The site is 13 km from Pune University, 30 km from Pune Railway Station and 35 km from Pune Airport. Access to the campus is through a short 2.5 km link road from the Mumbai-Pune Highway.

The campus is surrounded by mountains, has its own perennial water-bodies and lush greenery.

The philosophy behind selecting the site and its entire design is to create a space where the mind can roam into the world of ideas, foster the spirit of enquiry and nurture a learning environment.

HIGHLIGHTS

* Area: Approximately 110 Acres.
* The footprint of the buildings is not more than 20% of the total area.
* Vastu Shilp Consultants, one of the most renowned architectural firms in India, headed by Dr Balkrishna V Doshi and Architect Rajeev Kathpalia, are designing the Campus and the Master Plan.
* The entire Campus is eco-friendly and has its own water harvesting, water recycling, and solid waste management systems.
* A large Library Complex, measuring approximately 60,000 sq. ft, with a holding capacity of 1,50,000 volumes is planned. The library also has books, films, documentaries and TV shows in digital form and access to journals on the Internet. Students, faculty and also the citizens of Pune have access to this Library, which we expect will soon be the "Pride of Pune."
* A studio complex equipped with state of the art shooting and post-production facilities including non-linear digital editing and audio-recording suites.
* A performing art studio and a visual art studio.
* Amphitheaters for open air performances.
* A Language Lab, an Anthropology Lab.
* Modern Physics, Chemistry and Biology Labs.
* All classrooms with wireless computer networks, video projection systems, acoustic management and air conditioning.
* All students and faculty members are given laptops and have a 24 hrs access to internet and intranet in a WiFi environment.
* Ample space and infrastructure for research initiatives
* Residential facilities for students and faculty and guesthouses for international faculty.
* A state-of-the-art auditorium for performances, guest speakers, cultural and art events is also planned.
* Sports facilities with both indoor and outdoor sport facilities with ample playgrounds for students, gymnasium and swimming pool.
* All basic services like Laundromat, provision store, bookstore, photocopying facilities, infirmary, ambulance, bus service, coffee shop and restaurant.
* Round-the-clock security system
* Swipe card system for cashless transactions in cafeteria, bookshops,  library  etc.
* All roads lined with trees and flowerbeds.
* No traffic, no noise zones on the Campus.

Subject

No of Sessions

Credit Points

Elective Subjects

Students have to take a total of eighteen courses with a credit of three units each in Year 2. Of these, just three courses are compulsory: Strategic Formulation and Implementation in Trimester 1, Legal Aspects of Business in Trimester 2 and Corporate Governance in Trimester 3. An illustrative list of electives offered in Year 2 follows.

General Management Area
Business Policy
Business Ethics
Management Control Systems
Industrial Policy and Management
Strategic Alliances
International Business Management

Human Resource Management Area
Organizational Behavior
Personnel and Industrial Relations
International Human Resource Management
Competencies and Capabilities

Finance and Accounting Area
Mergers, Acquisitions and Corporate Restructuring
Project Planning for Industrial Development
International Banking and Finance
International Financial Management
International Trade and Finance
Corporate Tax Planning
Infrastructure Development and Financing

Information Technology Area
Computer and Information Systems
Decision Support Systems
Information Technology for Competitive Advantage
Management of Software Projects
Systems Analysis and Simulation

Marketing Area
Marketing Research and Information Systems
Product Policy and New Product Management
Sales and Distribution Management
Services Marketing
Advertising and Sales Promotion Management
International Marketing

Production and Quantitative Methods Area
Manufacturing and Operations Strategy
Manufacturing, Marketing and Supply Chain Coordination
Statistical Methods in Data Analysis
Infrastructure Management and Implications for Logistics

Other Areas
Public Systems
Mass Media
Economics
Multinationals and the International Economy
Laboratory in Entrepreneurial Motivation

Trimester 1:

Quantitative Methods 1

20

2

Operations Management 1

20

2

Managerial Accounting & Control 1

30

3

Economic Analysis

30

3

Individual and Group Processes

30

3

Introduction to Computers

20

2

Written Analysis and Communication 1

10

2

Humanities or Creative Arts

30

3

Foreign Language

20

2

 

210

22

Trimester 2:

Quantitative Methods 2

30

3

Finance 1

30

3

Marketing 1

30

3

Managerial Accounting & Control 1

30

3

Economic Environment and Policy 1

30

3

Human Resources Management

30

3

Spoken Business Communication

10

1

Operations Management 2

20

2

Foreign Language

20

2

 

230

23

Trimester 3:

Quantitative Methods 3

20

2

Finance 2

30

3

Marketing 2

30

3

Management Information Systems

20

2

Economic Environment and Policy 2

30

3

Written Analysis and Communication 2

10

2

Organizational Dynamics

20

2

Strategy Formulation & Implementation 1

10

1

Humanities or Creative Arts

30

3

 

200

21

 

640

66

Trimesters 4 to 6 (Year 2)

18 subjects @ 3 credits

540

54

Summer Project: 6 to 8 weeks

 

12

Total for 2 years

 

132

FLAME School of Business

FLAME School of Business is anchored in the concept of liberal education. The programs offered by the School cover all the areas in management sciences such as marketing, finance, organizational behavior et al and in addition cover areas in humanities, social sciences, creative arts and sports for a genuinely well rounded and wholesome development of the students.

OBJECTIVES:

* To equip students with conceptual and inter-personal skills for effective managerial decision-making
* To inculcate in students, a sense of social purpose that will permeate their decision making
* To encourage and help develop entrepreneurial and leadership capabilities enabling them to respond to changes and contribute to their organization.
* To nurture standards for professional excellence, integrity, honesty, and fairness.
* To actively seek diversity in both faculty resources and student profiles
* To develop committed and responsible executives and leaders who will respond effectively to the fast changing world.

THE PGDM (BUSINESS MANAGEMENT) PROGRAM
HIGHLIGHTS:

* Two year full-time residential program
* Anchored in Liberal Education for holistic growth and development
* Renowned national and International faculty
* Flexibility in timing and choice of subjects
* Participative learning
* Contextual teaching with practical relevance
* Mentoring by faculty
* Interface with Industry provided by the training and development activities of COGE.

FLAME School of Communication

INTRODUCTION:

Communication plays a critical role in all spheres of life. FLAME School of Communication has been set up to meet the long-felt need for providing high quality education in the art and science of communication.

The School offers options for studying at undergraduate and post-graduate levels in areas ranging from filmmaking, television, broadcast journalism to internet and new media. The courses cover creative and technical as well as business and management aspects of the industry. The pedagogy focuses on hands-on project work besides classroom instruction from practitioners in the field. Given the rapidly growing media industries (especially television, cinema and broadcast journalism), career prospects in the field are considered very bright.

OBJECTIVES:

The objectives of setting up the FLAME School of Communication are:

* To create a platform for learning the art and science of communication and media
* To create an environment that encourages students to explore new ideas in content and form, and to experiment and re-examine ideas on an on-going basis
* To encourage students to use the knowledge base, skill-set and attitude-set acquired as responsible global citizens
* To enrich the field of communications and media by research and other developmental activities and by creating a platform form interaction between practitioners in the field at different levels.

PGDM IN COMMUNICATIONS
HIGHLIGHTS:

* Two year full time residential program
* Covers management, business, creative and  technical aspects
* Excellent faculty both from academia and industry
* Focus on hands-on, project-centric training
* Wide specialization options
* Opportunity to learn from known practitioners of the art
* State-of-the-art equipment, studios and facilities
* A genuinely creativity-friendly environment
* Unique pedagogy that encourages experimentation at all levels
* Bright career prospects in sunrise industries.

COURSE DETAILS:

Of the 900 classroom instruction hours visualized over the two years, 40 per cent deal with management sciences, 40 per cent with the craft of different media and 20 per cent with other subjects.

Management courses are from areas such as marketing, market research, advertising, managerial accounting, finance, organizational behavior, production management.

Media craft courses are from areas such as screenwriting, directing, cinematography, editing, production design and the sectors covered include cinema, television, advertising, broadcast journalism, radio, internet and new media.

The anchoring in Liberal Education is provided to students by offering courses   in humanities, social sciences and creative arts including theatre, painting, and music. The School also offers audit courses in personal and social skills, sports, Yoga and social work with NGOs.

Subjects offered in different trimesters along with the no of sessions and credit points are summarized below:

Sr

Subject

Area

No of Sessions

Credit Points

Assessment

Each of the first five trimesters has a written examination and also individual and group projects that are graded.

Each of the first five trimesters has 20 credits consisting of 15 credits for classroom work and 5 credits for studio work. Summer internship has 10 credits and the graduation project to be completed in the sixth trimester has 20 credits. The two-year course thus has a total of 130 credits.

Learning Resources

Learning resources for the course includes a studio complex equipped with state-of-the-art shooting and post-production facilities, a well-maintained library of books, periodicals and DVDs of films and TV shows, several auditoria and all class-rooms fitted with video projection facilities and acoustically treated. The School also runs a Film Club with regular screenings of old and new films followed by discussions.

Career Prospects

The Industry

The mass media industry has been growing rapidly in India outpacing the rate of growth in the entire economy.  According to FICCI Price Waterhouse Coopers Study (2006), this sector is expected to grow to Rs 837 billion in 2010 at a compound rate of 19 per cent per annum. Sub-sectors that will have major shares in this business by 2010 are TV (51%), Cinema (18%) and print media (23%).

Talent Gap

Trained manpower in this industry is already in a chronic short supply and the situation is expected to worsen rapidly in the years to come. There are some facilities available for technical training but the quality falls far short of international standards. Management training specifically designed for this industry is almost non-existent in India.

Career Options

The proposed course, PGDM in Communications, will provide students with managerial and business skills as well as creative and technical skills required in the field of mass media. Thus, the course will train students not only in the art and craft of mass media (including TV and Cinema) but also give them a fundamental grounding in management sciences and also insights into the real world business of mass media.

The course is expected to propel students' careers in media industries whether as executives in organizations such as TV channels, production houses, media conglomerates, advertising agencies, etc or as entrepreneurs in their own right making films, documentaries, TV shows, ad-films et al.

Trimester 1

1

Screenwriting 1

CRAFT

24

2

2

Video Production 1

CRAFT

24

2

3

World Cinema 1

CRAFT

12

1

4

Indian Cinema 1

CRAFT

12

1

5

Marketing 1

MGT

24

2

6

Managerial Accounting & Control 1

MGT

24

2

7

Individual & Interpersonal Processes

MGT

24

2

8

Select Computer Applications

OTH

12

1

9

Creative Arts 1

OTH

12

1

10

Humanities 1

OTH

12

1

     

180

15

Trimester 2

1

Screenwriting 2

CRAFT

24

2

2

Video Production 2

CRAFT

24

2

3

World Cinema 2

CRAFT

12

1

4

Indian Cinema 2

CRAFT

12

1

5

Marketing 2

MGT

24

2

6

Managerial Accounting & Control 2

MGT

24

2

7

Business Economics

MGT

24

2

8

Written Analysis & Communication

OTH

12

1

9

Creative Arts 2

OTH

12

1

10

Humanities 2

OTH

12

1

     

180

15

Trimester 3

1

Directing 1

CRAFT

24

2

2

TV Programming 1

CRAFT

24

2

3

Broadcast Journalism 1

CRAFT

24

2

4

Market Research

MGT

24

2

5

Finance

MGT

24

2

6

Business of Film-making

MGT

24

2

7

Business Law

OTH

12

1

8

Creative Arts 3

OTH

12

1

9

Humanities 3

OTH

12

1

     

180

15

Trimester 4

1

Directing 2

CRAFT

24

2

2

TV Programming 2

CRAFT

24

2

3

Broadcast Journalism 2

CRAFT

24

2

4

Advertising & Ad Films

MGT

24

2

5

Management Information Systems

MGT

24

2

6

Organizational Dynamics

MGT

24

2

7

Technology in Mass media

OTH

12

1

8

Mass Media and Law

OTH

12

1

9

Language 1

OTH

12

1

     

180

15

Trimester 5

1

Screenwriting 3: Graduation Project

CRAFT

24

2

2

Production Management

CRAFT

24

2

3

Internet & New Media

CRAFT

24

2

4

Business Strategy

MGT

24

2

5

Human Resource Management

MGT

24

2

6

Business of TV Programming

MGT

24

2

7

Presentation & Interview Skills

OTH

12

1

8

Rights & Responsibilities of Media Pros

OTH

12

1

9

Language 2

OTH

12

1

     

180

15

Trimester 6

 

Graduation Project

 

 

20

 

Trimester Project Work
(5 Trimesters @ 5 Credits each)

   

25

 

Summer Project Work

   

10

 

 

 

 

130

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GOVERNING BODY MEMBERS

ADVISORY COUNCIL
Eminent professionals and academicians from various fields have agreed to play the role of Advisors to FLAME. They continuously evolve ways to improve the productivity of the learning process and promote the culture
of excellence.

Ms Anu Aga

Former Executive Chairperson of Thermax India

Dr Kiran Datar

Noted Educationist and Former Dean of Colleges, University of Delhi

Dr Bakul Dholakia

Noted Economist and Director, IIMA

Dr BV Doshi

World renowned Architect

Dr Seyed E Hasnain

Vice Chancellor Hyderabad University

Ms Sanjna Kapoor

Director, Prithvi Theatre

Dr Anand Karandikar

Chairman, Metric Consultancy Ltd.

Dr Pradyumna Kaw

Eminent Physicist, Director Institute of Plasma Research, Ahmedabad

Dr Shreeram Lagoo

Eminent theatre and film personality

Dr RA Mashelkar

Director General Council for Scientific & Industrial Research