
ABOUT THE INSTITUTION
Synetic Business School (SBS) has been established by renowned management expert and academician Dr. M.A. Zahir, Professor of Management & Dean (Retd.) Punjab Agricultural University, Ludhiana. After his retirement, Dr. Zahir
joined Abhishek Industries Ltd. (Trident Group) as President, HR for about two years. He is also a director on the Boards of several reputed companies of Punjab.
SBS is an autonomous institute of its kind, specializing in management
education, executive training research and consultancy. It is managed by an Educational Trust, namely Zayn Educational Trust established in
VILLAGE & P.O. RAMGARH, NEAR OCTROI POST, CHANDIGARH ROAD, LUDHIANA-141 123
PHONE: 0161-2843822-23, 9815188836, FAX: 0161-2843823
E-MAIL: info@sbs.ac.in / admissions@sbs.ac.in / sbs_ldh@rediffmail.com
WEBSITE: www.sbs.ac.in
Dr. M.A. Zahir
Chairman
CAMPUS & ACADEMIC FACILITIES

Accommodation:
Hostel facility is not available
Recreation: Playground, Big green compound
Catering/Mess: Canteen
Health and Welfare: Available
Computing: Full operational Computer Lab.
Library:
Well equipped Library
FEE STRUCTURE
PLACEMENTS
Ms. Irfana Qadri
Administration Officer
Synetic Business School (SBS)
VILLAGE & P.O. RAMGARH, NEAR OCTROI POST, CHANDIGARH ROAD, LUDHIANA-141 123
PHONE: 0161-2843822-23, 9815188836, FAX: 0161-2843823
E-MAIL: info@sbs.ac.in / admissions@sbs.ac.in / sbs_ldh@rediffmail.com
WEBSITE: www.sbs.ac.in
Last Date for Forms: 10th June 2008
Examination to be held on: June 15th, 2008
Group Discussion/Interviews:
Date of Registration, etc
CONTACT INFORMATION
GOVERNING BODY MEMBERS
Post Graduate Program in Management (PGPM): Two years |
VILLAGE & P.O. RAMGARH, NEAR OCTROI POST, CHANDIGARH ROAD, LUDHIANA-141 123
PHONE: 0161-2843822-23, 9815188836, FAX: 0161-2843823
E-MAIL: info@sbs.ac.in / admissions@sbs.ac.in / sbs_ldh@rediffmail.com
WEBSITE: www.sbs.ac.in

COURSE STRUCTURE
iMBA 19/02/2008
ELIGIBILITY FOR ADMISSION
Graduation with 50% marks (in any discipline) |
ACADEMIC STAFF
Name |
Qualification / Information |
Dr. M.A. Zahir |
M.Com, Ph.D, Honorary Director & Chairman & Senior Professor. Having 41 years of experience (3 years in IDBI & 39 years in teaching) |
Mr. A.A. Kathuria |
M.Com, LLB, FCS, FICWA, Dy. Director & Professor. Having 35 years of experience in industry & Teaching. |
Ms. Sonal Sisodia |
B.Sc., MBA, PGDHRM, UGC-NET, Assistant Professor. Having 7 years of teaching experience. |
Ms. Renu Sharma |
BA (ECO), PGDTM, MBA (Mktg.), Lecturer. Having 6 years of industry and one year of teaching experience. |
Ms. Harpreet Kaur |
M.com, Ph.D, Lecturer. Having experience of 2 years sin teaching) |
Ms. Pinky Sihotra |
B.Sc (Bio), MBA (Mktg. Major), Diploma in textile Designing, Lecturer. Having experience of one year as Marketing Executive for New Look (Jaipur) |
Mr. Purshotam Kumar |
BA, APGDCA, DBM, CEM, NELTS (CIEFL-Hyd.), Associate Professor. |
Mr. Bhupinder Singh |
B.Com, MBA (Pursuing). Lecturer-cum-Business Development Executive. |
Visiting Faculty |
|
Dr. S.K. Singla |
M.Sc (Stats), Ph.D, Professor & Head, Department of Business Management, Punjab Agricultural University (PAU), Ludhiana. |
Dr. Y.P. Sachdeva |
MBA, Ph.D, Professor & Head, Department of Business Management, PAU, Ludhiana. |
Dr. Sandeep Kapur |
MBA, Ph.D, Associate Professor, PAU, Ludhiana |
Mr. Talabgar |
Labour Commissioner (Retd.) |
Ms. Gurpreet Kaur |
B.Sc, MBA, HRD (Executive), Monte Carlo, Ludhiana |
Step 1:
To submit the application form |
SELECTION PROCEDURE
Names of Companies recruiting |
|||
Abhishek Industries Limited (Trident Group) |
Max New York Life Insurance |
Industrial Organics Limited (IOL) |
ICICI Bank |
Dr. Reddy's |
Axis Bank Limited |
Sigma Cements Limited |
Sohrab Group of Industries |
Monte Carlo |
Neva Garments Ltd. |
Cipla Ltd. |
Duke Fashions (P) Ltd. |
January 2003. SBS is a modern,
purpose-built business school campus on Chandigarh Road, Ludhiana. The new campus spread over 6.5 acres combines the best of architecture, aesthetics and functionality. The campus is designed on a modular frame. It is one of best campuses in
Ludhiana.
Presently SBS is conducting PGPM, a Dual degree programme – PGPM+MBA in which PGPM is autonomous and MBA degree is awarded by the UGC & AIU approved university, and several other short duration courses. SBS general
curriculum and course content is developed keeping in mind the needs of an evolving market where the requirements of the employers, the industry expectations, technological landscape and customers expectations are constantly changing and
becoming more demanding.
The institute also provides Corporate Consultancy, legal advisory services and training. There is long term agreement to train graduate executives of Trident group of companies and so far has trained about 300
trainees.
STUDENTS TESTIMONIALS
Name |
Company/ |
Testimonials |
Rajat Mahajan |
Deputy Manager |
I am writing this to thank Synetic Business School for helping me in realizing my potential as well as the power of positive thinking – with excellent infrastructure, serene atmosphere and helpful faculty. The learning was enjoyable with a lot of practical wisdom. The excellent placement of the first batch was highly satisfying. |
Vishal Vaid |
Management Trainee |
Hello, Im Vishal Vaid from Ludhiana |
Nidhi Sharma |
Deputy Manager |
My dream of becoming a good manager brought me to Synetic Business School. I always wanted to learn the managerial concepts to fully utilize my academic as well as managerial skills. SBS has provided me an opportunity to fulfill this dream. SBS is the one institute which has provided tremendous boost to my career. It has not only imparted quality education but, unlike other B-Schools, it has also provided its students the much needed "Industrial Interface". I am sure, the enriching experience, values and the knowledge provided by the faculty would help us throughout our life. |
Bhanwar Dua |
The management programme at SBS is certainly aimed at honing your skills with a holistic view to one's personality. The curriculum in particular has been designed to make ourselves equipped with the knowledge and concepts currently in vogue. The depth and breadth of this course definitely helps you reach the grounds where you discover new areas of challenge and change in your persona which helps you reap the benefits in every sphere of your professional career. The life at SBS is about learning, discovering and nurturing oneself to become competitive in a dynamic environment full of new challenges and opportunities. |
|
Gaurav Gupta |
Quality education is all what every college speaks about and promises in the present day. But SBS has always been a B-School with a difference . In SBS education has always been "A Quest above the Rest". Knowing the very fact that books are not the only way of learning, the college has taken immense efforts to see that every student get all possible exposure in potential fields with a lot of practical wisdom. From my personal point of view, SBS has not only kept its promise of being different, it has also proved its impiousness by providing the best of everything. To top it all, SBS has actually made me realize my abilities to its best. |
BOARD OF GOVERNORS |
||
Sl No |
Name |
Background |
1 |
M.A. Zahir |
M.Com, Ph.D, Management & Dean (Retd), PAU, Ludhiana |
2 |
Rajinder Gupta |
MD, Abhishek Industries Ltd. (Trident Group) |
3 |
D. L. Sharma |
MBA, President & ED, Mahavir Spinning Mills Ltd., Ludhiana |
4 |
Mann Singh |
CMD, Metro Tyres Ltd., Ludhiana |
5 |
Sanjeev Pahwa |
B.Tech, MBA (P) MD, Ralson India Ltd., Ludhiana |
6 |
S. K. Rai |
M.Tech, MD, Hero Cycles Ltd., Ludhiana |
7 |
Amjad Ali |
MBA, MD, Sohrab Group of Industries, Malerkotla |
8 |
D.V. Jindal |
M.A, Ph.D, Professor (Retd), UBS, Panjab University, Chandigarh |
9 |
Nirmal Jain |
CA, M D, Neva Garments Ltd. (Duke Group), Ludhiana |
10 |
D.R. Singh |
M.Com, Ph.D, Director, GNA-IMT, Phagwara |
11 |
Mahesh Munjal |
MBA, MD, Majestic Auto Ltd., Ludhiana |
12 |
Dr. Zafar Zahir |
MBA, Ph.D, Management Consultant, KSA; Chief Advisor & Visiting Faculty |
13 |
Dr. Kamal Tiayan |
MBA, Ph.D., Associate Professor, Howard university, USA; Advisor & Visiting faculty & a penal of entrepreneurs, Corporate executives & practoners fear India & Abroad as visiting/guest faculty |
ADVISORY BOARD |
||
1 |
Dr. M.A. Zahir |
Professor of Management & Dean (Retd), PAU, Ludhiana & Director SBS. |
2 |
Dr. D.M. Pestonji |
Professor of Organisational Behaviour (Retd), IIM, Ahmedabad. |
3 |
Dr. D.R. Singh |
M.Com, Ph.D, Director, GNA-IMT, Phagwara. |
4 |
Dr. SKR Bhandari |
Ex-Vice Chancellor, Rewa University, M.P. |
5 |
Dr. S.P. Singh |
Professor of Management, UBS, Panjab University, Chandigarh. |
6 |
Dr. Raghubir Singh |
Professor of Management, GNDU, Amritsar |
7 |
Dr. Indur Fagoonee |
Pro Vice-Chancellor, University of Mauritius, Mauritius |
8 |
Dr. S K Singla |
Professor & Head, Department of Business Management, PAU, Ludhiana |
9 |
Dr. Raj Garg |
Professor, Edberly College of Business & Information Technology, Indiana University of Pennsylvania, USA. |
10 |
Dr. Sadanand Srivastava |
Chair and Professor, Bowie State University, USA. |
11 |
Dr. Narendra K. Rustagi |
Chair and Professor, Howard University, USA. |
12 |
Dr. Sandeep Kapoor |
Associate Professor, Department of Business Management, PAU, Ludhiana |
13 |
Prof. M.S. Pillai |
Director, Sadhana Center for Management & Leadership, Pune. |
14 |
Dr. Hari Sharma |
Associate Professor, Virginia State University, USA |
15 |
Dr. Deepak Sood |
Professor, Faculty of Management, HP University, Shimla |
16 |
Mr. Ashok Adil Kathuria |
Deputy Director, Professor, SBS, Ludhiana |
17 |
Dr. Jeannan Boyce |
Chair, Department of Information System, Montgomery College, University of Maryland, U.S.A. |
18 |
Dr. Parshotam Dass |
Associate Professor, Asper School Of Business, University of Minatoba, Canada |
19 |
Dr. Kamal Nayan |
Faculty of Information Management, Howard University, Washington DC., USA |
20 |
Ms. Sonal Sisodia |
MBA, PGDHRM, Assistant Professor, Synetic Business School, Ludhiana. |
POST GRADUATE PROGRAM IN MANAGEMENT |
||
TRIMESTER-1 |
Time Period: |
|
Subject Code |
Subject Name |
No. of credit Hours |
PGDM-501 |
Managerial Economics |
3+1 |
PGDM-502 |
Financial Accounting for Managers |
3+1 |
PGDM-503 |
Quantitative Techniques for Business Decisions – I |
3+1 |
PGDM-504 |
Principles & Concepts of Management |
3+1 |
PGDM-505 |
Business Environment |
3+1 |
PGDM-506 |
Computer Applications in Management |
3+1 |
PGDM-507 |
Workshop on Business Communication |
0+2 |
PGDM-508 |
Personality Development (Seminar) |
NC |
TRIMESTER-2 |
Time Period: |
|
Subject Code |
Subject Name |
No. of credit Hours |
PGDM-509 |
Macro Economic Principles and Policies |
3+1 |
PGDM-510 |
Management Accounting and Control |
3+1 |
PGDM-511 |
Quantitative Techniques for Business Decisions - II |
3+1 |
PGDM-512 |
Marketing Management - I |
3+1 |
PGDM-513 |
Organizational Behaviour |
3+1 |
PGDM-514 |
Production & Operations Management |
3+1 |
PGDM-515 |
Workshop on Creativity and Innovation |
0+2 |
PGDM-508 |
Personality Development (Seminar) |
NC |
TRIMESTER-3 |
Time Period: |
|
Subject Code |
Subject Name |
No. of credit Hours |
PGDM-516 |
Financial Management |
3+1 |
PGDM-517 |
Legal Aspect of Business |
3+1 |
PGDM-518 |
Business Research |
3+1 |
PGDM-519 |
Human Resource Management |
3+1 |
PGDM-520 |
Marketing Management-II |
3+1 |
PGDM-521 |
Operations Research |
3+1 |
PGDM-522 |
Workshop on Values & Ethics |
0+2 |
Summer Trimester |
||
PGDM-523 |
Industry Training / Live Projects |
12 Weeks |
TRIMESTER-4 |
Time Period: |
|
Subject Code |
Subject Name |
No. of credit Hours |
PGDM-524 |
Strategic Management-I |
3+1 |
PGDM-525 |
Supply Chain Management |
3+1 |
PGDM-527 |
Workshop on Negotiation |
0+2 |
Elective I |
3+1 |
|
Elective II |
3+1 |
|
Elective III |
3+1 |
|
TRIMESTER-5 |
Time Period: |
|
Subject Code |
Subject Name |
No. of credit Hours |
PGDM-528 |
Strategic Management II |
3+1 |
PGDM-526 |
Management Information System |
3+1 |
PGDM-530 |
Workshop on Entrepreneurship |
0+2 |
Elective IV |
3+1 |
|
Elective V |
3+1 |
|
Elective VI |
3+1 |
|
TRIMESTER-6 |
Time Period: |
|
Subject Code |
Subject Name |
No. of credit Hours |
PGDM-529 |
International Business Management |
3+1 |
PGDM-531 |
IT for Business (E-Business, BPO, IT Applications) |
0+2 |
Elective VII |
3+1 |
|
Elective VIII |
3+1 |
|
LIST OF ELECTIVES (CONCENTRATION MAJORS) |
||
Marketing Specialisation |
No. of credit Hours |
|
PGDM-555 |
Consumer Behaviour |
3+1 |
PGDM-556 |
Business to Business Marketing |
3+1 |
PGDM-557 |
Product and Brand Management |
3+1 |
PGDM-558 |
International Marketing |
3+1 |
PGDM-559 |
Retail & Wholesale Management |
3+1 |
PGDM-560 |
Rural Marketing |
3+1 |
PGDM-561 |
Internet Marketing |
3+1 |
PGDM-562 |
Marketing of Services |
3+1 |
PGDM-563 |
Integrated Marketing Communication |
3+1 |
PGDM-564 |
Consumer Relationship Management |
3+1 |
PGDM-565 |
Export Management |
3+1 |
PGDM-566 |
Sales & Distribution Management |
3+1 |
Human Resource Management Specialisation |
No. of credit Hours |
|
PGDM-570 |
Organization Structure and Design |
3+1 |
PGDM-571 |
Training and Development |
3+1 |
PGDM-572 |
Industrial Relations and Labour Laws |
3+1 |
PGDM-573 |
International HRM |
3+1 |
PGDM-574 |
Organization Development |
3+1 |
PGDM-575 |
Corporate Compensation Strategies |
3+1 |
PGDM-576 |
Performance Management Strategies |
3+1 |
PGDM-577 |
HR Information System |
3+1 |
PGDM-578 |
Knowledge Management (Learning Organization) |
3+1 |
PGDM-579 |
Personnel & Managerial Effectiveness |
3+1 |
Finance Specialisation |
No. of credit Hours |
|
PGDM-541 |
Financial Services |
3+1 |
PGDM-542 |
Cost Management |
3+1 |
PGDM-543 |
Security Analysis & Portfolio Management |
3+1 |
PGDM-544 |
Strategic Corporate Finance |
3+1 |
PGDM-545 |
Project Appraisal and Financing |
3+1 |
PGDM-546 |
International Finance Management |
3+1 |
PGDM-547 |
Risk Management |
3+1 |
PGDM-548 |
Working Capital Management |
3+1 |
PGDM-549 |
Management of Banking and Insurance Institutions |
3+1 |
PGDM-550 |
Corporate Taxation & Tax Planning |
3+1 |
PGDM-551 |
Business Valuation and Corporate Restructuring |
3+1 |
Dual Degree Program (PGPM+MBA)
Term 1 (Course Titles): * Management Principles and Organisational Behaviour * Business Communication
* Managerial & Macro Economics * Accounting for Managers
* Human Resource Management
*
Quantitative Techniques *
Personality Development (seminar) * Computer Applications in Management
Term 2 (Course Titles): * Financial Management * Project Management * Management Information System
* Marketing Management * Operations Research * Production & Operations Management
* Workshop on Creativity & Innovation
Term 3 (Course Titles): * Research Methodology * Legal Aspects of Business * Workshop on Values & Ethics
Specialisation (Marketing):
* Consumer Behaviour * Retail Marketing * Sales, distribution & Supply Chain management
* Marketing research * Project Report
Specialisation (Finance):
* Security Analysis & Portfolio Management * Managers & Acquisitions * Taxation Management
* Internal Audit & Control * Project Report
Specialisation (HRM):
* Manpower Planning & Re-sourcing * Management & Organisational Development
* Employee Relations Management * HR Audit * Project Report
The project will commence in Semester III and is expected to be completed in Semester IV.
Term 4 (Course Titles): * Strategic Management & Business Policy * International Business Management
* Workshop on Negotiation/SEBI & Stock Exchange/Grooming & Presentation/IT for Business
Specialisation (Marketing): * Services marketing & Customer Relationship Management
* Advertising management & Sales Promotion * e-Marketing * International Marketing * Project Report
Specialisation (Finance):
* International Financial Management * Treasury Management
* Merchant banking & Financial Services * Insurance & Risk Management * Project Report
Specialisation (HRM):
* Compensation Benefits * Performance Management & Appraisal
* Talent Management & Employee Retention * Change Management * Project Report
NEW COURSES TO BE STARTED IN JULY / AUGUST
Bachelors in business Administration (BBA)
(Affiliated from PTU)
Duration: 3 years
Eligibility: 10+2 (Any stream)
Post Graduate Program in Retail Management
(Industry Sponsored)
Duration: 1½ Years
Eligibility: Graduation (Any stream)
Diploma in Retail Sales & Operations
(Industry Sponsored)
Duration: 6 months
Eligibility: 10th/10+2/Graduation (Any stream)
Post Graduate Program in Insurance Management
(Industry Sponsored)
Duration: 1½ to 2 Years
Eligibility: Graduation (Any stream)
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