Asan Memorial Institute of Management, Chennai

ABOUT THE INSTITUTE : Asan Memorial Institute of Management (AMIMA) founded in 1997, offers a two-year full time MBA programme & a three year full time MCA programme, both approved by AICTE & affiliated to the University of Madras. The institute was set up by the Asan Memorial Association which was established in 1965 as a tribute to the memory of Mahakavi Kumaran Asan, the poet laureate of Kerala. The founding members of the Association consisted of eminent Malayalee industrialists, educationalists, film personalities, and social workers settled in Chennai. In addition to imparting high quality management & I.T. education, the institute aims to strengthen its research, training, and consultancy services.

(Accredited by NAAC &
affiliated to the University of Madras)

VELACHERY-TAMBARAM ROAD, JALADAMPET,
CHENNAI-601 302
PHONE: 91-044-22461418, 22460032, 22460216, (D) 22460138
TELEFAX: 91-044-22461335
E-MAIL: asanedn@md3.vsnl.net.in
WEBSITE : www.asaneducation.com

Director:
Dr. P.V. Mathew
B.Tech.Ed., MBA, Ph.D.

MBA COURSE STRUCTURE

CAMPUS & ACADEMIC FACILITIES

Semester-I: Courses	Semester-II: Courses
Management Principles	Production and Materials Management
Quantitative Methods in Business	Personnel Management
Organisational Behaviour	Marketing Management
Management Accounting	Applied Operations Research
Managerial Economics	Financial Management
Legal Systems in Business	Computer Languages for Management
Research Methodology & Communication	Business Policy & Strategic Management
Summer Project: For not less than 6 weeks at the end of II semester

CAMPUS & INFRASTRUCTURE: The Institute is located on a twelve acre campus at Jaladampet on Velachery-Tambaram Road. This is about 20 kms. from the heart of Chennai City and about 10 kms. from Saidapet/ Raj Bhavan. The campus is beautifully laid out and developed with landscaped gardens and excellent facilities for sports and games.
The Institute has a spacious and impressive building (nearly 45,000 sq.ft. area) with several well laid-out class rooms, conference halls, syndicate rooms, library and lab facilities. A large and impressive auditorium with a seating capacity of 1500 is also available.
The campus is well connected to the Chennai city by public transport. Institute/College buses are also available on all working days, which cover almost the entire city.

ACCOMMODATION / HOSTEL FACILITIES: Spacious and comfortable hostel facilities are available separately for boys and girls within the campus. The hostel blocks have large open space in order to provide a healthy living environment.

RECREATION: Hostels are provided with recreation rooms with T.V. & indoor games such as table tennis, carom, chess etc. In addition, Gymnastic facilities are also available in both boys & girls hostels. It has spacious grounds for cricket, hockey and football and well-prepared courts for basket ball, volley ball and badminton. are also provided in the hostels.

CATERING/MESS: Wholesome food (vegetarian & non-vegetarian) are served in the hostels. In addition, a large and spacious canteen is available in the Campus.

COMPUTER LAB: State-of-the-art Computer Labs are available for MBA & MCA programmes. The Labs are fully networked and equipped with latest Pentium based Multi-media systems. Students are given extensive hands on experience using application packages such as Oracle 8i, Visual Studio 6.0, Macromedia Web Studio Developer 2000, SPSS 11.0 etc. The Labs are internet enabled with high speed ISDN & Broadband connections. The Institute has its own web site at www.asaneducation.com.

LIBRARY: The Institute has a spacious library having an excellent selection of latest books, magazines, journals and periodicals on Management and Information Technology. High quality journals in Management & I.T. – both Indian and Foreign are subscribed to. The back volumes of leading management journals are also available. The library remains open for nearly 10 hours on all working days for the benefit of students and faculty.

The Institute is headed by Dr.P.V.Mathew who has over 25 years experience in teaching and industry. He is assisted by a team of faculty members who are from various streams of Management and Information Technology specialisations.
Name	Qualification & Specialisation
Core Faculty
Mr. Darwin D., MBA, M.Phil., Lecturer	Marketing, Systems, & Production Management
Ms. Geetha Ramani T., MCA, (M.Phil.), Lecturer	Computer Network, Operating System & Programming Languages.
Mr. Giri Babu R., M.Sc.,Stat., PGDCA, MCA, Lecturer	Statistics & O.R., DBMS, MIS, Programming Languages, Design & Analysis of Algorithm.
Mr. Gopalakrishnan J, B.E., MBA, Lecturer	Financial Management, Marketing & Investment Management
Mr. Jawahar S., MCA, Lecturer & HOD - MCA Dept.	Computer Graphics, E-Com., Mathematical Foundations, Data Structure, System Software
Mrs. Jothilakshmi S., B.E. (Comp. Sci. & Engg.), System Analyst	Micro processor, Computer Architecture, Digital Computer Fundamentals.
Ms. Kavitha R.Shanmughan, M.A.(Psy)., (Ph.D.), Lecturer	H.R., Organisational Behaviour & Research Methodology.
Mr. Krishna Kumar S., M.Sc., MBA, Lecturer	Quantitative Methods, O.R., & H.R. Management
Dr. Mathew, P.V., B.Tech. Ed., MBA, Ph.D., Director	Production / Materials Management & General Management.
Mrs. Muthulakshmi V., MCA, Lecturer	Java, C,C++, MIS, SAD,Distributed Computing
Mrs. Parimalam L., MBA, MFT, DCA, Lecturer	Management Accounting, Financial Management & International Trade.
Mr. Prasanna G., MBA, M.Phil., Lecturer cum Placement In-charge	H.R. & Marketing, ( Additional charge of Placement)
Mr. Suresh Daniel, MCA, Lecturer	System Software, Operating Systems, OOAD, Multi-Media
Mrs. Uma Maheswari V., MBA, Lecturer	Finance, Marketing, Quantitative Areas, Business Policy
Visiting Faculty
P.R. Poduval, M.A., ITP (Harvard), Former Director, School of Management, Cochin University, Cochin	Managerial Skills and Personality Development.
Prof. Abraham Koshy, M.B.A., Fellow (IIMA), Professor of Marketing, Indian Institute of Management, Ahmedabad.	Marketing Strategies and Product Management
Mr. Pradeep Balakrishnan, M.B.A., Asst. General Manager-H.R., Well-knit Apparels, Chennai	Industrial Relations and Human Resources Management
Dr. Jay Kandampully, MBA, Ph.D., Professor, Ohio State University, USA	Services Marketing and Hospitality Management
Mr. A.V. Jayaraj, B.A., PGDBA, Management Consultant, Chennai.	Communication Skills and Public Speaking.
Mr. George Stephanos, M.Tech.(IE), Fellow (IIIE), HR & TQM Consultant,	Total Quality Management and Human Resources Management
Mr. Rajeev Sreenivasan, B.Tech (IIT-M), M.S. (Syracuse), MBA (Stanford), Vice-President, Incubator ilabs.	Emerging Technologies and Marketing.
Mrs. Meera Raghavendra Rao, M.A., Diploma in Journalism & P.R.	Public Speaking & Communication Skills.
Mr. P. Sowrirajan, M.Com., B.L. Advocate, Madras High Court.	Legal Aspects of Business & International Trade
Mr. S.K. Wariyar, M.Sc. Financial Consultant (Formerly Chief Manager, BOI)	Investment Management & Foreign Trade.
Mr. T. Krishnan, B.E., F.I.E., F.I.V., Management Consultant & Chartered Engineer, Chennai.	Production and Materials Management.
Mr. C.S.Muthu Subramanian, General Manager – Marketing Division, Ashok Leyland Limited., Chennai.	International Business & Foreign Trade.
Mr. Sajiv K. Menon, B.Tech.,(Chem.), MBA (IIMB), Director, Parry Engineering & Exports, Head – Sales & Marketing, Parry's Confectionery Limited., Chennai	Marketing & Sales.
Dr. Justin Paul, Ph.D., Asst. Professor, IIM, Indore.	International Business & Foreign Trade.
Mr. Bino Mathew, Management Trainer & Consultant.	Managerial Skills & Personality Development .

ACADEMIC STAFF

MBA: Bachelor's Degree in any discipline with minimum 50% marks in aggregate.
MCA: Bachelor's Degree with Mathematics at +2 or Degree Level.

ELIGIBILITY

Step 1	Application & Prospectus: For application and prospectus, apply to : The Administrator, "Asan Memorial Educational Institutions, NO: 1, Anderson Road, Cochin House, Chennai-600 006, alongwith a demand draft for Rs.325/- in favour of the "Asan Memorial Association Chennai" if by post & Rs.300/- (if in person). Completed applications alongwith necessary enclosure must be submitted / sent to the Administrator at the above address on or before the last date specified for registration. Application form can also be down loaded from the Institute Website: www.asaneducation.com . The filled up application alongwith Demand draft for Rs.325/- in favour of the "Asan Memorial Association, Chennai", may be sent to the Administrator, at the above address.
Step 2	Admission Test: MBA: Candidates for MBA admission are required to take the Management Aptitude Test (MAT) conducted by the All India Management Association, New Delhi. MAT is an all India level entrance test held normally in Dec., Feb. & May at different centers in the country. The applicants must secure a good score to be considered for admission. Candidates applying for Government Quota Seats in the Institute must appear for (Tamil Nadu Common Entrance Test (TANCET ) for MBA conducted by the Anna University & must submit the application to the Directorate of Collegiate Education, Chennai-6. Details regarding admission to Government Quota Seats are announced by the Government during February/March in all the National Newspapers. MCA: Candidates for MCA admission must appear for any of the entrance test approved by AICTE / Government of Tamil nadu. Candidates applying for Government Quota Seats in the Institute must appear for (Tamil Nadu Common Entrance Test (TANCET ) for MCA conducted by the Anna University & must submit the application to the Directorate of Collegiate Education, Chennai-6. Details regarding admission to Government Quota Seats are announced by the Government during February/March in all the National Newspapers.
Step 3	Group Discussion and Interview for MBA : Based of the performance in the MAT test or other approved test, candidates will be called for group discussion and interview at the Institute. The group discussion will be on a topic of current interest or on a business situation. The candidates called for group discussion and interview will be required to appear before the interview panel with all the original certificates in respect of Higher Secondary/+2, Degree/Prov. Certificate with Mark Sheets, Transfer Certificate, Conduct certificate, MAT score card. Admissions will be based on overall performance in MAT test, academic record, group discussions and interview. Interview for MCA: Based on performance in the entrance test & academic record, candidates will be called for interview. The candidates called for interview will be required to appear before the interview panel with all the original certificates in respect of Higher Secondary/+2, Degree/Prov. Certificate with Mark Sheets, Transfer Certificate, Conduct certificate, Entrance Test score card. Admissions will be based on overall performance in Entrance Test, academic record, and interview.

SELECTION PROCEDURE

FEE STRUCTURE

PLACEMENTS

The Institute has a creditable placement record for MBA and MCA programmes. The Placement and Training Cell is headed by a qualified and experienced Placement Officer. The Cell assists the students for project placement as well as final placement. On-campus and off-campus placement interviews are arranged during the final semester. Some of the major corporate recruiters during the last two years are listed below:
UTI Bank	RPG FOODWORLD	WIPRO INFO-TECH	ALTOS ADVISORY SERVICES
TCS	POLARIS SOFTWARE	JET AIRWAYS	XANSA INDIA
ABN-AMRO	ICICI BANK	TERUMO-PENPOL	DSRC
MAHINDRA & MAHINDRA FINANCIAL SERVICES	REUTERS FINANCIAL SERVICES	TATA INFOMEDIA	HUTCH
CITY BANK FINANCIAL SERVICES	NITTANY DECISION SERVICES	SUNDARAM FINANCE	HDFC BANK
SATYAM INFOWAY	CYBERNET VISION	WAY 2 WEALTH SECURITIES SERVICES	SOCPE INTERNATIONAL

Dr. P.V. Mathew
Director
Asan Memorial Institute of Management
VELACHERY-TAMBARAM ROAD, JALADAMPET, CHENNAI-601 302
PHONE: 91-044-22461418, 22460032, 22460216, (D) 22460138
TELEFAX: 91-044-22461335
E-MAIL: asanedn@md3.vsnl.net.in
WEBSITE : www.asaneducation.com

Last date for submission of Application Forms:
30 ^TH APRIL 2005

Examination to be held on:
Please refer Entrance Test schedule of MAT conducted by AIMA, New Delhi for Management Quota Seats and TANCET conducted by Anna University, Chennai for Government Quota Seats.

Group Discussion/Interviews:
Normally held in MAY. Applicants will be individually informed about the schedule

CONTACT INFORMATION

Governing Body Members

Fees structure for MBA & MCA courses are moderate without any donation or capitation fees. Fees structure is normally revised every year and details will be furnished to the candidates on specific request.

Governing Body
Designation	Name	Profession/Occupation
President	Dr. C.K. Revi	Medical Practitioner
Vice –Presidents	Mrs. Sarojini Jayakar Mr. M.O. Joseph	Social Worker Business
General Secretary	Mr. A.K. Gopalan	Educationist
Joint Secretary	Dr. E.K. Purushothaman	Educationist
Asst. Secretary	Mrs. Shyamala Jayaprakash	Social Worker
Treasurer	Mr. L.U. Krishnan	Chartered Accountant
Committee Members	Dr. V.P. Sidhan	Business
	Mr. T.G. Nair	Consultant
	Mr. K.S. Sethumadhavan	Film Director
	Mrs. Nina Gopalkrishnan	Social Worker
	Mrs. Sheila Pavithran	Social Worker
	Mr. Balakrishnan Mangad	Media Consultant
	Mr. R. Devarajan	Medical Practitioner
	Dr. C.G. Rajendra Babu	Educationist
	Mr. A.P. Kunhikannan	Business
	Dr. Gautham Babu	Medical Practitioner
	Mr. S. Balachandran	Service
	Mr. A.V. Anoop	Business

(Accredited by NAAC & affiliated to the University of Madras)
VELACHERY-TAMBARAM ROAD, JALADAMPET, CHENNAI-601 302
PHONE: 91-044-22461418, 22460032, 22460216, (D) 22460138 TELEFAX: 91-044-22461335
E-MAIL: asanedn@md3.vsnl.net.in WEBSITE : www.asaneducation.com

Asan Memorial Institute of Management
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iMBA 20/11/2000
19/01/2005

Semester-III: Courses	Semester-IV: Courses
Management Information Systems and EDP	Final Project Work for a period of 3–4 months on a research topic to be submitted as a comprehensive Project Report, followed by University Viva-Voce Examination.
International Marketing
Elective Subjects: Five Electives from Marketing, Finance, H.R., & Systems Areas must be choosen. Dual specialisation in functional areas are offered.

The Institute has an active programme of collaboration and interaction with the industries especially in and around Chennai. This is undertaken through the following activities:

Guest Faculty Seminars: Guest Seminars are organised periodically to supplement the classroom teaching. Many senior executives from industry and eminent faculty from premier institutes and universities participate in interactive sessions with students on current topics and industry practices. These sessions provide a wide exposure to the students on the prevailing best practices and emerging concepts and help them to face the dynamic business / I.T. environment with confidence.

Industrial Visits and Orientation: Industrial visits are organised to acquaint the students with the real-life organisational environment where they observe and study the systems and practices. Discussions are arranged with the managerial staff to give an orientation to the students on the salient features and critical issues of the organisation. These visits provide the students with the much-needed exposure to the practical aspects of the curriculum.

Management and I.T. Meets: The MBA and MCA students organise two mega annual events namely MAGMA and BYTE IT respectively to gain hands on experience in Event Management. These major events are conducted with the active support, sponsorship and participation from major business and industrial establishments in Chennai. Both MAGMA and BYTE IT have been recognised as popular student meets attracting participants from most of the established MBA/MCA institutes in the South. They provide a forum for students to display talents and test their knowledge and skills in a competitive environment.

Project Work: Project work is an essential feature of all programmes at the Institute. It provides a valuable field experience and research orientation to students. Students select researchable topics or live problems from organisations, make an in-depth analysis using scientifically collected data and prepare a comprehensive study report. Besides the regular project work which is a part of the MBA & MCA curriculum, students are required to do at least one additional summer project for a period of not less than six weeks.

Developmental Activities: Programmes on confidence building and personality development are arranged with reputed management consultants to map the personality profile of students, identify their strengths and weaknesses and provide specialised training to correct any deficiency. Realising the importance of effective communication in Management and IT areas, specialised programmes on communication skills are conducted regularly for all the students. These sessions involve extensive use of interactive and practise oriented training to develop skills and build up confidence.

INSTITUTE - INDUSTRY INTERACTION