
ABOUT THE INSTITUTE : Amrita Vishwa Vidyapeetham, Faculty of Management is promoted by Mata Amritanandamayi Math with the blessings of the Divine Mother Sadguru Sri Mata Amritanandamayi Devi. One of the many service and educational institutions run by M.A. Math, this Institute aims at offering modern, wholesome, and quality management education to develop a new genre of managers, driven by timeless human values and equipped with the best of managerial knowledge and skills. At Amrita Vishwa Vidyapeetham, Faculty of Management the students shall learn the most modern management concepts and at the same time, be sensitised to the socio-economic realities of their environment. A harmonious blend of our traditional ethos and the advancements in management science is
ETTIMADAI POST, COIMBATORE-641 105, TAMIL NADU
PHONE : +091 (422) 2656422 (8 LINES) FAX : 2656274
EMAIL :
admit_asb@amrita.edu / s_banerji@amrita.edu
WEBSITE : www.amrita.edu/asb
Dr. Sanjay Banerji
Director
B.Sc.(Engg.), Fellow (IIM-C), UNDP Fellow (USA)
COURSE STRUCTURE
CAMPUS & ACADEMIC FACILITIES

Course 1 |
Business Communication |
Economic Analysis -- Micro Level |
Course 2 |
Economic Analysis -- Macro Level |
Financial Management |
Course 3 |
Financial Accounting |
Organizational Behaviour |
Course 4 |
Behavioural Sciences in Management |
Marketing Management- I |
Course 5 |
Quantitative Methods for Management- I |
Quantitative Methods for Management- II |
Course 6 |
Fundamentals of IT and Java Programming |
Production and Operations Management- I |
Course 7 |
Self Awareness and Personal Growth- I |
Self Awareness and Personal Growth - I |
First Year - Term I
First Year - Term II
CLASS ROOMS : Most modern class rooms equipped with networked computers, and audio-visual facilities like computer projection
devices, overhead projector and camcorder lend excellent pedagogical support to teaching and learning. Students are encouraged to make use of these facilities for enhancing their presentation and communication skills.
COMPUTER CENTRE : The Computer Centre of AIM reflects the synergy of Amrita Institutions, which are three
institutions on one campus viz., AITEC which offers Computer Science and MCA programmes, AIAC which offers Diploma in Advanced Computing in collaboration with C-DAC, Pune and Amrita Vishwa Vidyapeetham, Faculty of Management. It has therefore
been possible to assemble very modern facilities and people with expertise who mutually support one another. The AIM Computer Centre is equipped with latest Pentium PC's in sufficient numbers. The current computer-student ratio at AIM is
better than 1:2. These computer nodes are connected with a fibre optic link to a dedicated leased line of 2mbps for internet access, having an internet bandwidth of 512kbps and a proxy server capable of caching 9GB of data. The campus
intranets are served by a Novell Netware 4.1 Server, Windows NT 4.0 Servers, and the PARAM 10000 high performance computing system. The PARAM 10000 Super Computer, designed and developed by the Centre for Development of Advanced Computing
(C-DAC) was acquired by the Institute to have a high-end computing system to meet the needs of the campus and enable the staff and students to do advanced research in the area of parallel programming & computing, and and in applications
such as CAD/CAM, Data Warehousing, Multimedia etc. Internet access at a nominal charge is available for students at the Centre.
Software Availability at the Centre :
Risk Optimizer, Evolver and Neuralyst. Answer Tree, Decision Tree, General Purpose System Simulation (GPSS) Software, and various OR applications.
Object Analyst 1.0 and Relational Designer 2.0 Turbo Analyst version 3.11-G, Kewill ERP,
MatLab ver 6.1 with the following tool boxes -- Neural Networks, Fuzzy Logic, Control System, Digital Signal Processing, System Identification, Symbolic Math, Optimization, Wavelets, Simulink, Real-time Workshop, Statistics, GARCH, Financial
Time Series, and Financial Derivatives.
Software Available at Amrita Institutions Computer Centre : The extensive computing capability of the Amrita Institutions is also available to students of AIM. Currently there are over five
hundred PC's on campus for student use. Licensed software available include the following:
Operating Systems : Solaris 8 Sparc/Intel, Solaris 2.6, SCO Unix Open Server Rel 5 (25 users), Linux Ver 7.2 & 7.3, MS DOS 6.22, Novell
Netware 4.1 (300 users.)
Programming Languages : Pascal for Solaris, C for Solaris, C++ for Solaris, Fortran 77 for Solaris, Fortran 90 for Windows 95/98/NT/Linux, Fortran 90 for Solaris, HPCC Compiler Suite, C/C++ for SCO Unix,
Turbo C++, COBOL, Turbo Pascal, Fortran, Quick Basic, Borland C++ 4.5, Visual C++ 6.0, Visual Basic 6.0, Visual Java++ 6.0.
Application Packages : PowerBuilder 5.0, Oracle Server Enterprise Edition 8.03 for Solaris, Oracle Server
Enterprise Edition 8.03 for Windows NT, Lotus 1-2-3, WordStar 7.0, WordStar for Windows, Word Perfect, True space Ver. 2.0, Pathway for TCP/IP, Tiny Term for TCP/IP, Multi Express- Communication Software.
Virus Scanning Software :
Dr. Soloman's Antivirus Toolkit, Nash Pack, Vx2000 from K7 Computing, Norton Antivirus, McAfee.
CAD/CAM Software : ICEM-DDN from Control Data USA, Autocad 2000,Mechanical Desktop Version 4, I-DEAS Master Series 8 (20 seats), I-DEAS
Artisan Series 8 (10 seats), Unigraphics Ver 16, Vericut Ver 4, Verification Software for CNC Machining, Ansys 5.4 for Windows NT, Ansys 5.6 for Solaris, ADAMS Ver 10 for Mechanism Designs, GITA, Denford Fanuc Control for Turner and Milling,
PSI Programming Software for Industrial Robotics, Solid Edge, CATIA 5.4 (14 Seats), Pro Engineer Ver. 2000 i2 (5 Seats)
Image Processing Software : DipLab Image Processing Software, Microsim PSPICE A/D with Schematic Entry Version
6.3a, MatLab Version 5.3 (with the following toolboxes: Neural Networks, Fuzzy Logic, Control System, Digital Signal Processing, System Identification, Symbolic Math, Optimization, Wavelets, Simulink, Real Time Workshop, Genetic and
Evolutionary Algorithms, Partial Differential Equations, Power System Blockset.
Multimedia Software : Action, Authorware, Jumpstart, Photomorph, Asymetric 3D, 3D Studio Max, Animator Pro, Adobe Premier, Microsoft Publisher, Photo
Finish, Ulead Photo Assistant 1.0, Ulead Photo Impact 4.2.
VLSI Software : Model Sim 5.5, Leonardo Spectrum 2000.1b, XILINIX Alliance Series 1.5, CADENCE Electronic Design Tools.
Amrita Institutions has also applied for the
Microsoft Campus License Agreement. In addition to the above software, parallel programming tools and development platforms for PARAM 10000 Supercomputer are also available with the Centre
LIBRARY : Library is the repository of knowledge, where a student or researcher can freely and easily access the
required information. AIM is proud of having one of the best management libraries of the country. AIM Library has a collection of over 7500 titles, 1177 journals in full-text with 963 back volumes, 37 computer databases with data on 733
CD-ROM's, 62 video cassettes, and 390 corporate annual reports. Adoption of modern IT tools has enabled the AIM Library to leapfrog into the big league in a short span of time.
Some Features of AIM Library : Business Source Elite
from EBSCO -- A collection of 1700 international journal abstracts, with full texts of 1060 journals, and back volumes dating back to year 1984.
PROQUEST from UMI, USA -- A collection of 1000 international journal abstracts and indices with
full texts of 500 journals starting from 1992 to 1999.
India Business Insight Databases (IBID) on CD-ROM -- Over 70 leading Indian and foreign publications scanned for news and analysis. Articles covered from 1993 to current with over
125,000 records and about 700 being added every week.
EXIM-India on CD -- A comprehensive CD-ROM database on Govt. of India's foreign trade policies & procedures, tariffs & duties, notifications & clarifications on exports
& imports and customs & excise. The database offers the Exchange Control Manual of RBI.
PROWESS Database from Centre for Monitoring Indian Economy (CMIE) -- The most reliable and exhaustive corporate database. Contains a highly
normalised database built on a sound understanding of disclosures in India on well over 7000 companies. Provides financial statements, ratio analyses, fund flows, product profiles, risks and returns on the stock markets etc.
CTR -- Complete
Library of Tax Decisions The most sophisticated media to provide decisions published in as many as five leading journals of India containing full reports of ITR, CTR, TTI, TAXMAN, and ITD from 1983 onwards with catch notes, head notes,
conclusions and analysis of cases & parallel citations. Further, the database has a speech engine whereby the animation inside will read the required matter, as well as execute oral commands.
The library also has on CD-ROM's,
Encyclopaedia Britannica, World Development Reports, HR training modules from HBS, Proceedings of the ASQ Annual Quality Congress, Java cyber-classroom, management accounting & advertising casestudies, Income Tax Act (rules and ready
reckoner), learning e-Commerce etc.
THE CAMPUS : Ensconced by the Western
Ghats on its three sides and with the Coimbatore-Palakkad highway (NH 47) on its southern side, the Amrita Institute of Management (AIM) campus is serene and beautiful yet vibrant .. indeed an ideal setting for an educational institution
to contribute positively to the development of the student's personality and spirit. The Institute is situated just 300 metres away from the Ettimadai Railway Station, 2.5 kms from NH- 47, 16 kms from Coimbatore City, and 32 kms from downtown
Palakkad.
AIM attaches great significance to the nature of life-style on campus -- intake of tobacco in any form and any other intoxicants is strictly prohibited. The serene location, modern amenities and the presence of a large body of
students from sister institutions provide a distinctive atmosphere to the Ettimadai Campus. While there are few restraints, one is lightly nudged to be a little sensitive to the needs of other residents. Students learn to take care of their
personal needs and grow in a conducive environment, and pay attention to their own self.
HOSTEL : Within its campus the Institute provides separate singleroom hostel accomodation for men and women students. Students are provided with modern facilities to make them feel at home. Their stay at
hostel enables them to imbibe different life-styles and activities including yoga, meditation, sports, musical & cultural etc., suiting individual tastes and preferences. The two years spent at the Institute help them to strengthen their
character and moral fibre.
A modern central kitchen operates in the campus. Pure vegetarian food prepared under hygienic conditions at the central kitchen is served in the student dining halls and in the canteens.
COMMON AMENITIES CENTER : The common amenities building of Amrita Institutions has a total carpet area of 450
sq. m. The various facilities include a medical dispensary, STD booth, polymer processing center, general store, grocery store, tailoring section, alumni association offices, dramatics club and photography club.
PHYSICAL EDUCATION : A healthy body houses a healthy mind. Amrita Institutions encourage the students to be
healthy in body, mind and spirit. Sports and games provide excellent opportunities for students to interact with each other, develop true sportsmanship and team-spirit as well as stay healthy. AIM has facilities for outdoor games like
football, cricket, volleyball, basketball, ball badminton, kabaddi and tennis, and indoor games like badminton, carrom, table-tennis, chess and weight-lifting. A multigym consisting of eight stations is available for practice. Two specially
made cricket pitches are available for practice and matches. Four tennis courts (two synthetic and two clay) are also available. As part of enhancement of facilities, a new multi-purpose indoor gymnasium, a standard athletic stadium,
additional courts for volleyball, ball badminton etc. are planned.
CO-CURRICULAR ACTIVITIES : The Institute encourages students to engage in various co-curricular activities that help in developing their creative talents and potential. A number of fora have come up primarily at the initiative of
the students. The Systems Forum enables students to acquaint themselves with the latest developments in Information Technology. Colloquiums by eminent industrial practitioners are held regularly, and serve as additional inputs complimenting
the systems courses.
Name |
Qualification / Information |
Anil K.Sengupta |
M.Sc., Ph.D. (Calcutta University) Professor, Human Resources |
S.Krishnamoorthy |
M.Sc., Ph.D (IIT-Bombay), F.D.P.( IIM-Ahmedabad) Professor, Marketing |
Sanjay Banerj |
B.Sc. (Engg.), Fellow (IIM-C), UNDP Fellow during fall 1993 at J. L. Kellogg Graduate School of Management, Northwestern University, USA. Director |
Premnath N. Shetty |
Fellow I.E.(India), PGDM (IIM-Calcutta) Professor, Human Resources |
V.S. Somanath |
B.Sc.(Electronics & Communication Engg.), M.B.A. (Finance), M.Phil. Finance and International Business, (New York University), Ph.D.( New York University) Professor, Finance |
Shrikant Kulkarni |
B.E, PGDBM (XLRI) Associate Professor, Marketing |
Ramu Krishnamurthi |
ACA, ACS Associate Professor, Finance |
Sudhakar Menon Achath |
BE (Elec), M.S. Econ. (Texas-Austin),M.A. (Math., Texas - Austin), Fellow (IIM-B) Associate Professor, Operations |
A.V.Ramana Acharyulu |
B.Sc.(Ag.), PGDRM (IRMA) Associate Professor, Marketing |
K.P.Soman |
B.Sc.(Engg.), P.M.Dip.(SQC&OR-ISI Calcutta.), M.Tech., (IIT Kh.), Ph.D. (IIT Kh.) Associate Professor, Systems |
Saji K.B.K. Nair |
B.Tech., MBA., PGD (International Business) Assistant Professor, Marketing |
E.Meera |
M.Com, Ph.D. (Bharathiar University) Assistant Professor, Finance |
P.Balasubramanian |
M.A., M.Phil., PhD (Jawaharlal Nehru University), Assistant Professor, Finance |
Sunanda Muralidharan |
MBA (Cochin) Assistant Professor, Finance |
C.S.Udhaykumar |
B.Sc., M.A. (Sociology) T.C.Y., (Kaivalyadhama), D.Y.Ed., Yoga, Self Awareness, and Personal Growth |
V. Sailakshmi |
MA., M.Phil (Econ.) Faculty Associate, Finance |
A.V.Shyam |
B.Tech. (Honours) Mech., P.G.D.M.(AIM-C) Research Associate, Systems |
A Siddeswar |
B.E.(CSE) Research Associate, Systems |
Vivek Menon |
B.E.(CSE), P.G.D.M.(AIM-C), CCNA/CCAI Research Associate, Systems |
S. Mohan |
MBA(BIM) Manager, Corporate Relations & Placement Cell |
ACADEMIC STAFF
The minimum qualification to apply for admission to the PGDM program is a Bachelor's Degree (10+2+3 years of education)
in any discipline which is recognised by the Association of Indian Universities, New Delhi, or any degree equivalent to the Bachelor's Degree, with a minimum of 50% aggregate marks, and a minimum of 50% aggregate marks in the
Secondary/Higher Secondary/Pre-degree examinations (or equivalent) conducted by a Board/ University. |
ELIGIBILITY
Step 1 |
Admission Test |
Step 2 |
Selection |
Initial Orientation of Incoming Students : |
|
SELECTION PROCEDURE
FEE STRUCTURE
PLACEMENTS
AFL Ltd. |
Aircel Ltd. |
Angler Web Ltd. |
Blue Star Ltd. |
Dhanalakshmi Bank Ltd. |
Dr. Reddy's Lab Ltd. |
Glaxo Ltd. |
Hindustan Coco Cola Beverages Pvt. Ltd. |
Hotel Leela Venture Ltd. |
ICICI Prudential Life Insurance Co. Ltd. |
IBS Software Services (P) Ltd. |
Infotech Enterprises |
Lapiz Digital Services |
Life Style International |
Mascon Global Ltd. |
Modi Enterprises |
Patni Computer Systems Ltd. |
Philips India Ltd. |
Polaris Software Lab Ltd. |
PSI Data Systems Ltd. |
Ruchi Packaging Pvt. Ltd. |
Sundaram Home Finance Ltd. |
Spencer & Co. Ltd. |
Techni Bharati Ltd. |
Templeton AMC Ltd. |
Thomas International |
U.S. Software |
Vetri Software Ltd. |
Videocon International Ltd. |
Vallabhdas Kanji Ltd. |
Vispark Solutions (I) Pvt. Ltd. |
Vanenburg IT Solutions Pvt. Ltd. |
STUDENTS TESTIMONIALS
Dr. Sanjay Banerji
Director
Amrita Vishwa Vidyapeetham
Amrita School of Business
ETTIMADAI POST, COIMBATORE-641 105
PHONE : +091 (422) 2656422 (8 LINES)
FAX : 2656274
EMAIL : admit_asb@amrita.edu / s_banerji@amrita.edu
WEBSITE : www.amrita.edu/asb
Last date for submission of AIM application :
CONTACT INFORMATION
Governing Body Members
First Year - Term III
Fees & Expenses : |
Governing Body |
||
His Holiness Swami Amritaswaroopananda Puri |
Chairman, Amritapuri, Kollam, Kerala |
|
Brahmachari Abhayamrita Chaitanya |
Correspondent, Amrita Vishwa Vidyapeetham, Faculty of Management |
|
Nominee |
All India Council for Technical Education, Govt. of India, New Delhi |
|
Nominee |
Directorate of Technical Education, Govt. of Tamil Nadu, Chennai |
|
Dr. K.R.S Murthy |
Former Director, IIM-Bangalore , Chairman, Board for IT Education Standard, Bangalore. |
|
Prof. G.R. Kulkarni |
Faculty (Retd) IIM-Ahmedabad |
|
Dr. R.L. Kashyap |
Purdue University, IN., USA |
|
Dr. S. Krishnamoorthy |
Faculty (Retd.) IIT-Bombay, Professor, AIM |
|
Sri T.N. Seshan |
Former Chief Election Commissioner, Govt. of India |
|
Capt. C.P. Krishnan Nair |
Chairman, Leela Group, Mumbai |
|
Sri M. Sunderesh |
Executive Director, Tide Water Oil Co. (India) Ltd., Calcutta |
|
Dr. Sanjay Banerji |
Member Secretary, Director, Amrita Vishwa Vidyapeetham, Faculty of Management |
|
Advisory Council |
||
Name |
Company/Designation |
Testimonials |
Rakesh Mishra |
Vice President - Hitchusi Auto Limited |
|
Ramesh C. |
Marketing Ex. - International Petrochem Industries Limited |
|
Chetan Pandya |
zzz |
|

Course 1 |
Economic Environment and Policy |
Strategic Management |
Course 2 |
Cost Management |
International Business |
Course 3 |
Human Resource Management |
Elective-1 |
Course 4 |
Marketing Management - II |
Elective-2 |
Course 5 |
Production and Operations Management - II |
Elective-3 |
Course 6 |
Management Information Systems/UML & Design Patterns in Java |
Elective-4 |
Course 7 |
Research Methodology |
Self Awareness and Personal Growth-II |
Course 8 |
Self Awareness and Personal Growth - I |
ETTIMADAI POST, COIMBATORE-641 105, TAMIL NADU
PHONE : +091 (422) 2656422 (8 LINES) FAX : 2656274
EMAIL : admit_asb@amrita.edu / s_banerji@amrita.edu
WEBSITE : www.amrita.edu/asb
Second Year - Term IV
Course 1 |
Business Process Reengineering |
Managerial Values and Business Ethics |
Course 2 |
Legal Aspects of Business |
Knowledge Management |
Course 3 |
Corporate Governance |
Elective-9 |
Course 4 |
Elective-5 |
Elective-10 |
Course 5 |
Elective-6 |
Elective-11 |
Course 6 |
Elective-7 |
Elective-12 |
Course 7 |
Elective-8 |
Self Awareness and Personal Growth - II |
Course 8 |
Self Awareness and Personal Growth - II |
|
Elective Courses |
FINANCE :
Investment Analysis & Portfolio Management, Financial Services & Merchant Banking, Management Control Systems, Commercial Bank Management, International Financial Management, Project Appraisal & Financing, Corporate Taxation - Direct, Corporate Taxation - Indirect, Working Capital Management, Options, Futures & other Derivatives, Advanced Financial Management, Advanced Cost Management, Mergers & Acquisitions, Risk Management & Insurance, Global Business Strategy **
|
|
Second Year - Term V
Second Year - Term VI
the main thrust of the institute. The culture and teachings of Sanatana Dharma, along with modern management practices, directed for the well being of mankind and nature is emphasised. It is an ideal symbiosis of science and spirituality; a Management Gurukulam in the making. The 2 years Full-time Postgraduate Diploma in Management of Amrita Vishwa Vidyapeetham, Faculty of Management has been recognized by Association of Indian Universities (AIU) as equivalent to MBA Degree of Indian Universities
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